EXAM 3 McMillan COB 300D Questions
with Correct Answers
What type of shopping center has the fewest anchors?
-Regional
-Power
-Community
-Outdoor lifestyle
-Neighborhood Correct Answ_-Neighborhood
In terms of brand loyalty, consumers are aware of a brand but will readily accept substitutes for
which type of product?
-convenience products
-unsought products
-shopping products
-Component products
-specialty products Correct Answ_-convenience products
The intangibility aspect of a service means that
,-unused capacity cannot be stockpiled or inventoried for later use.
-services are not produced and consumed simultaneously
-services are not labor-intensive
-consumers may have a problem evaluating the quality of service offerings
-restaurants are fully intangible Correct Answ_-consumers may have a problem evaluating
the quality of service offerings
In terms of promotion, which of the following types of goods stress product differentiation from
competitors?
-Convenience products
-Specialty products
-Shopping product
-Raw materials
-Unsought products Correct Answ_-Specialty products??? (said it was wrong maybe
shopping)
What type of retailer is Best Buy or Toy's R Us considered to be? (retail store type)
-Wholesale store
-Discount Store
, -Department Store
-Supersized store
-Category Killer Correct Answ_-Category Killer
Distribution is most limited with which of the following types of consumer products?
-Shopping product
-Tangible products
-Specialty products
-Unsought products
-Convenience products Correct Answ_-Specialty products
Under what rare circumstances or under what type of power would it be most likely for a
wholesaler to have the power in their channel?
-Brand loyalty power
-Brand recognition power
-Product packaging power
-Financial power
-Expertise power Correct Answ_-Financial power???
with Correct Answers
What type of shopping center has the fewest anchors?
-Regional
-Power
-Community
-Outdoor lifestyle
-Neighborhood Correct Answ_-Neighborhood
In terms of brand loyalty, consumers are aware of a brand but will readily accept substitutes for
which type of product?
-convenience products
-unsought products
-shopping products
-Component products
-specialty products Correct Answ_-convenience products
The intangibility aspect of a service means that
,-unused capacity cannot be stockpiled or inventoried for later use.
-services are not produced and consumed simultaneously
-services are not labor-intensive
-consumers may have a problem evaluating the quality of service offerings
-restaurants are fully intangible Correct Answ_-consumers may have a problem evaluating
the quality of service offerings
In terms of promotion, which of the following types of goods stress product differentiation from
competitors?
-Convenience products
-Specialty products
-Shopping product
-Raw materials
-Unsought products Correct Answ_-Specialty products??? (said it was wrong maybe
shopping)
What type of retailer is Best Buy or Toy's R Us considered to be? (retail store type)
-Wholesale store
-Discount Store
, -Department Store
-Supersized store
-Category Killer Correct Answ_-Category Killer
Distribution is most limited with which of the following types of consumer products?
-Shopping product
-Tangible products
-Specialty products
-Unsought products
-Convenience products Correct Answ_-Specialty products
Under what rare circumstances or under what type of power would it be most likely for a
wholesaler to have the power in their channel?
-Brand loyalty power
-Brand recognition power
-Product packaging power
-Financial power
-Expertise power Correct Answ_-Financial power???
