WGU C201 Study Set
Study online at
1. Which part of the organizing process aids in effective Evaluating results
and efficient progress toward planned goals and of-
ten results in changes within the organization?
2. What is the result of a company increasing the dele- Increased deci-
gation of authority and the span of control? sion-making au-
thority given to
employees
3. Which two key elements does an effective organiza- Human interaction
tion include? Structure
4. Why does a line organizational structure function It establishes a di-
most effectively in a crisis situation? rect flow of
author- ity.
5. A company might divide itself into smaller groups Organization
that best match the types of customers it serves.
What is this is an example of?
6. Which primary driver does management use for an Achievement of
organization's structure? company goals
7. Which step in the organizing process results in Departmentaliza-
man-
agement grouping work activities into units within the tion
organization?
8. A high-tech startup company is launching a market- Which type o
ing campaign for its new social media portal by competitive
high- lighting how the portal exceeds the advantage is
connectivity and collaboration capabilities of all this company
other social media sites. leveraging?
1/
17
, WGU C201 Study Set
Study online at
Product
9. Which marketing strategy is devoted to maintaining Everyday low pric-
continuous bottom line prices rather than relying ing
on short-term price-cutting tactics such as cents-off
coupons, rebates, and special sales?
2/
17
, WGU C201 Study Set
Study online at
10. When would a pull promotional strategy enhance a When demand for
competitive advantage to market a product better the product is dri-
than a push strategy? ven by the end
user.
11. Which marketing tool is often used to build effective Affinity programs
relationship marketing campaigns?
12. Which element of the promotional mix has the ad- Personal selling
vantage of messaging that can be tailored for each
customer, but the disadvantage of a high cost per
contact?
13. What three factors should be addressed in a Target market
success- ful marketing plan? Sales revenue
goals
Plan implementa-
tion timeline
14. Which three characteristics are measured in demo- Race and
graphic segmentation? ethnicity Income
Household size
15. In which three ways does business-buying behavior A group or
differ from consumer-buying behavior? committee often
makes decisions
Buyers face or-
ganizational influ-
ences that affect
their own prefer-
ences
Purchasers of-
ten invite selected
providers to bid on
3/
17
, WGU C201 Study Set
Study online at
a purchase
16. With which two types of products does a marketing Accessories to pri-
strategy rely on advertising more than personal sell- mary products
ing?
4/
17
Study online at
1. Which part of the organizing process aids in effective Evaluating results
and efficient progress toward planned goals and of-
ten results in changes within the organization?
2. What is the result of a company increasing the dele- Increased deci-
gation of authority and the span of control? sion-making au-
thority given to
employees
3. Which two key elements does an effective organiza- Human interaction
tion include? Structure
4. Why does a line organizational structure function It establishes a di-
most effectively in a crisis situation? rect flow of
author- ity.
5. A company might divide itself into smaller groups Organization
that best match the types of customers it serves.
What is this is an example of?
6. Which primary driver does management use for an Achievement of
organization's structure? company goals
7. Which step in the organizing process results in Departmentaliza-
man-
agement grouping work activities into units within the tion
organization?
8. A high-tech startup company is launching a market- Which type o
ing campaign for its new social media portal by competitive
high- lighting how the portal exceeds the advantage is
connectivity and collaboration capabilities of all this company
other social media sites. leveraging?
1/
17
, WGU C201 Study Set
Study online at
Product
9. Which marketing strategy is devoted to maintaining Everyday low pric-
continuous bottom line prices rather than relying ing
on short-term price-cutting tactics such as cents-off
coupons, rebates, and special sales?
2/
17
, WGU C201 Study Set
Study online at
10. When would a pull promotional strategy enhance a When demand for
competitive advantage to market a product better the product is dri-
than a push strategy? ven by the end
user.
11. Which marketing tool is often used to build effective Affinity programs
relationship marketing campaigns?
12. Which element of the promotional mix has the ad- Personal selling
vantage of messaging that can be tailored for each
customer, but the disadvantage of a high cost per
contact?
13. What three factors should be addressed in a Target market
success- ful marketing plan? Sales revenue
goals
Plan implementa-
tion timeline
14. Which three characteristics are measured in demo- Race and
graphic segmentation? ethnicity Income
Household size
15. In which three ways does business-buying behavior A group or
differ from consumer-buying behavior? committee often
makes decisions
Buyers face or-
ganizational influ-
ences that affect
their own prefer-
ences
Purchasers of-
ten invite selected
providers to bid on
3/
17
, WGU C201 Study Set
Study online at
a purchase
16. With which two types of products does a marketing Accessories to pri-
strategy rely on advertising more than personal sell- mary products
ing?
4/
17
