Pearson Multiple Choice 2024/2025
________ includes the risk of inappropriate and negative comments.
a. Restricted content
b. Open content
c. Purposeful content
d. User-generated content
e. Controlled content -- Correct Answer --d
__________________ show(s) the products that customers buy together.
a. Cluster analysis
b. Regression analysis
c. Data mining
d. Neural networks
e. Market-basket analysis -- Correct Answer --e
_____________________ include(s) data that are purchased from outside sources.
a. Data depositing
b. SQL servers
c. DBMS
d. Data warehouses
e. Cluster databases -- Correct Answer --d
A serious risk associated with outsourcing is _________.
a. implementation risk
b. financial exposure
c. economies of scale
d. loss of control
e. expertise -- Correct Answer --d
, According to Nan Lin, social capital is the investment in social relations with the expectation of
returns in the marketplace. According to Lin, social capital adds value in four ways. What are
those four ways?
a. Information, influence, academic credentials, and personal performance
b. Information, data, social credentials, and personal reinforcement
c. Information, extensions, social credentials, and personal reinforcement
d. Information, influence, social credentials, and personal reinforcement
e. Information, influence, academic credentials, and personal appearance -- Correct Answer --d
According to Porter's Reorganized Value Chain Model, functional systems are usually comprised
of the following systems: ____________________.
a. HR, Accounting, Operations, Sales
b. Accounting, Payroll, HR, Sales
c. Primary activities and Support activities
d. Operations, Advertising, HR, Sales
e. Accounting, Advertising, Payroll, Marketing -- Correct Answer --a
All of the following are primary activities, except:
a. inbound logistics.
b. manufacturing.
c. technology.
d. outbound logistics.
e. marketing. -- Correct Answer --c
All the following are disciplines from which data mining techniques emerged, except:
a. statistics.
b. artificial intelligence.
c. Big Data.
d. mathematics.
e. machine learning. -- Correct Answer --c
________ includes the risk of inappropriate and negative comments.
a. Restricted content
b. Open content
c. Purposeful content
d. User-generated content
e. Controlled content -- Correct Answer --d
__________________ show(s) the products that customers buy together.
a. Cluster analysis
b. Regression analysis
c. Data mining
d. Neural networks
e. Market-basket analysis -- Correct Answer --e
_____________________ include(s) data that are purchased from outside sources.
a. Data depositing
b. SQL servers
c. DBMS
d. Data warehouses
e. Cluster databases -- Correct Answer --d
A serious risk associated with outsourcing is _________.
a. implementation risk
b. financial exposure
c. economies of scale
d. loss of control
e. expertise -- Correct Answer --d
, According to Nan Lin, social capital is the investment in social relations with the expectation of
returns in the marketplace. According to Lin, social capital adds value in four ways. What are
those four ways?
a. Information, influence, academic credentials, and personal performance
b. Information, data, social credentials, and personal reinforcement
c. Information, extensions, social credentials, and personal reinforcement
d. Information, influence, social credentials, and personal reinforcement
e. Information, influence, academic credentials, and personal appearance -- Correct Answer --d
According to Porter's Reorganized Value Chain Model, functional systems are usually comprised
of the following systems: ____________________.
a. HR, Accounting, Operations, Sales
b. Accounting, Payroll, HR, Sales
c. Primary activities and Support activities
d. Operations, Advertising, HR, Sales
e. Accounting, Advertising, Payroll, Marketing -- Correct Answer --a
All of the following are primary activities, except:
a. inbound logistics.
b. manufacturing.
c. technology.
d. outbound logistics.
e. marketing. -- Correct Answer --c
All the following are disciplines from which data mining techniques emerged, except:
a. statistics.
b. artificial intelligence.
c. Big Data.
d. mathematics.
e. machine learning. -- Correct Answer --c
