CHAPTER 7 ASSIGNMENT
Name: Khyra Jones Section: 1
Date: 2/22/2021
Marketing for services differs from marketing for products; however, the two also share
similarities. It is important to understand the comparisons between the two. Create a Venn
Diagram comparing the marketing for products and for services. Refer to the textbook for
definitions and help.
Different level of attributes
Product life cycle
Market/product modification
Highlight the product features,
functionality, and uses
Identify the target market
Products need to be readily
available
Packaging
PRODUCT
MARKETING
Focus on advertising
Find customer needs
Promotions
Brand awareness
Optimize availability of services
SERVICES against the demand
MARKETING Take advantage of tangible elements
Have a customizable service
Focus on customer experience (make
sure it’s a good one)
Name: Khyra Jones Section: 1
Date: 2/22/2021
Marketing for services differs from marketing for products; however, the two also share
similarities. It is important to understand the comparisons between the two. Create a Venn
Diagram comparing the marketing for products and for services. Refer to the textbook for
definitions and help.
Different level of attributes
Product life cycle
Market/product modification
Highlight the product features,
functionality, and uses
Identify the target market
Products need to be readily
available
Packaging
PRODUCT
MARKETING
Focus on advertising
Find customer needs
Promotions
Brand awareness
Optimize availability of services
SERVICES against the demand
MARKETING Take advantage of tangible elements
Have a customizable service
Focus on customer experience (make
sure it’s a good one)
