COM4807 ASSIGNMENT 1 SEMESTER 1 2025

COM4807 ASSIGNMENT 1 SEMESTER 1 2025 QUESTIONS WITH DETAILED ANSWERS Web 2.0 technologies, among other factors, have brought about a collaborative turn, resulting in various changes in the organisational environment. Overton-De Klerk and Verwey (2013) refer to these changes as “paradigmatic shifts” caused by disintermediation, blurring of communication genres, media convergence and organisation as communication. Considering the above statements: a) Provide a discussion on the contemporary organisational environment that is characterised by volatility, uncertainty, complexity and ambiguity (VUCA) to serve as contextualisation. b) Provide a discussion on the changes in the organisational environment brought about by interactive communication technologies, by focusing your discussion on two areas: • The changing landscape of organisational communication with reference to the following paradigmatic shifts: o From top-down to bottom-up communication o From monologue to dialogue o From consensus to dissent o From communication management to c