SPMT FINAL EXAM QUESTIONS
WITH ALL CORRECT ANSWERS
When discussing the role of the private sector in recreation, we are discussing what
________ groups are doing to provide jobs and services to allow people to enjoy their
experiences in the outdoors? - Answer-Non-governmental
Which of the following items is not an integral part of a risk management program? -
Answer-Purchasing life insurance for participants
Which American president is credited with the development of the National Parks
system with the establishment of Yellowstone Park in 1872? - Answer-Theodore
Roosevelt
A recreation manager wants employees who - Answer-All of these are correct
State forest and parks departments the national Park service (a division of the US
Department of the Interior)and the national Forest Service (a division of the us
department of agriculture (usda)are examples of what kind of recreation - Answer-Public
recreation
Indirect participation in the recreational sport industry is attributed to - Answer-
spectators
The NCAA v. University of Oklahoma case dissolved the NCAA's hold on television
contracts and allowed in individual universities to negotiate television deals. - Answer-
True
In 1938, what company prevailed in a lawsuit against a broadcasting company when the
court ruled that the home team controls all commercial broadcasting rights to a sport
event-a core principle in the sport industry, to this day? - Answer-Pittsburgh Athletic Co.
What is true about sports sponsorship? - Answer-all of the above
demographic subsets break down the audience by factors such as age, income, gender,
and ethnic lines - Answer-True
a television programs "share" represents - Answer-the percentage of television
households in the survey universe tuned into the program.
, Which of the following products are included in the scope of the sporting goods
industry? - Answer-All of these answers are correct
Some NCAA Division I Schools administer their own licensing programs - Answer-True
One of the earliest sporting goods companies was involved in hunting and fishing
equipment - Answer-True
Which company used techniques such as profit distribution system, fixing, .. - Answer-
Spalding
The Ohio State University athletic department is an example of a licensee - Answer-
False
A ____ can help a sport organization decide hobbits advertising dollars can be
effectively spent in the media of TV, print, and the internet - Answer-Media Buyer
_____________ are created to reinforce an organization's brand imagery in the minds
of consumers. - Answer-Image Ads
________ is, according to Seitel (2001), the symbiosis of advertising, marketing, and
public relations. - Answer-Integrated Marketing Communications
_________________ is information placed in the media by an identified sponsor that
pays for the time or space. It is a controlled method of placing messages in the media. -
Answer-Advertising
A ______________ is a basic interpretive mechanism to let people know what an
organization is doing and are sent out to editors and reporters in hopes of stimulating
favorable stories about their organizations. - Answer-Press Release
According to Neilsen//NetRatings, sports internet sites reach approximately ___ million
active online visitors. - Answer-49 million
_____________ combines elements of computing, technology, telecommunications,
and content to create products and services to be used interactively by consumers and
business users. - Answer-New Media Industry
Community relations activities are intended to - Answer-create a benevolent reputation
of the organization in the eyes of the public
The three disciplines Integrated Marketing Communications combines are - Answer-
dvertising, marketing, public relations
______________________ is the attempt by a person or organization to benefit from
editorial coverage. - Answer-Publicity
WITH ALL CORRECT ANSWERS
When discussing the role of the private sector in recreation, we are discussing what
________ groups are doing to provide jobs and services to allow people to enjoy their
experiences in the outdoors? - Answer-Non-governmental
Which of the following items is not an integral part of a risk management program? -
Answer-Purchasing life insurance for participants
Which American president is credited with the development of the National Parks
system with the establishment of Yellowstone Park in 1872? - Answer-Theodore
Roosevelt
A recreation manager wants employees who - Answer-All of these are correct
State forest and parks departments the national Park service (a division of the US
Department of the Interior)and the national Forest Service (a division of the us
department of agriculture (usda)are examples of what kind of recreation - Answer-Public
recreation
Indirect participation in the recreational sport industry is attributed to - Answer-
spectators
The NCAA v. University of Oklahoma case dissolved the NCAA's hold on television
contracts and allowed in individual universities to negotiate television deals. - Answer-
True
In 1938, what company prevailed in a lawsuit against a broadcasting company when the
court ruled that the home team controls all commercial broadcasting rights to a sport
event-a core principle in the sport industry, to this day? - Answer-Pittsburgh Athletic Co.
What is true about sports sponsorship? - Answer-all of the above
demographic subsets break down the audience by factors such as age, income, gender,
and ethnic lines - Answer-True
a television programs "share" represents - Answer-the percentage of television
households in the survey universe tuned into the program.
, Which of the following products are included in the scope of the sporting goods
industry? - Answer-All of these answers are correct
Some NCAA Division I Schools administer their own licensing programs - Answer-True
One of the earliest sporting goods companies was involved in hunting and fishing
equipment - Answer-True
Which company used techniques such as profit distribution system, fixing, .. - Answer-
Spalding
The Ohio State University athletic department is an example of a licensee - Answer-
False
A ____ can help a sport organization decide hobbits advertising dollars can be
effectively spent in the media of TV, print, and the internet - Answer-Media Buyer
_____________ are created to reinforce an organization's brand imagery in the minds
of consumers. - Answer-Image Ads
________ is, according to Seitel (2001), the symbiosis of advertising, marketing, and
public relations. - Answer-Integrated Marketing Communications
_________________ is information placed in the media by an identified sponsor that
pays for the time or space. It is a controlled method of placing messages in the media. -
Answer-Advertising
A ______________ is a basic interpretive mechanism to let people know what an
organization is doing and are sent out to editors and reporters in hopes of stimulating
favorable stories about their organizations. - Answer-Press Release
According to Neilsen//NetRatings, sports internet sites reach approximately ___ million
active online visitors. - Answer-49 million
_____________ combines elements of computing, technology, telecommunications,
and content to create products and services to be used interactively by consumers and
business users. - Answer-New Media Industry
Community relations activities are intended to - Answer-create a benevolent reputation
of the organization in the eyes of the public
The three disciplines Integrated Marketing Communications combines are - Answer-
dvertising, marketing, public relations
______________________ is the attempt by a person or organization to benefit from
editorial coverage. - Answer-Publicity
