MGT 6311 Midterm Exam
Questions and Answers|2025
Update | 100% Correct-GT
Shift in marketing mix - ANSWER >>>>>Reach,
effectiveness, and efficiency
goal of marketing - ANSWER >>>>>to create a
product/service that sells
GOST hierarchy - ANSWER >>>>>Goals,
Objectives(specific metrics), Strategies, tactics aka
hierarchy towards achieving goals
5 C's - ANSWER >>>>>Customer, competitors,
collaborators, company, context
Customer marketing model - ANSWER
>>>>>Awareness
Interest/Engagement
Acquisition
, Customer Segmentation
Customer Retention
Support/Advocacy
RFM - ANSWER >>>>>recency, frequency, monetary
value (as a customer persona)
Buyer journey - ANSWER >>>>>Discovery (loosening
of status quo, committing to change)
Consideration (Exploring possible solutions &
committing to a solution)
Decision (Justifying the decision, making the
selection)
The 5 P's - ANSWER >>>>>Core components
associated with a mktg mix:
Price
Product
Promo
Place
People
Questions and Answers|2025
Update | 100% Correct-GT
Shift in marketing mix - ANSWER >>>>>Reach,
effectiveness, and efficiency
goal of marketing - ANSWER >>>>>to create a
product/service that sells
GOST hierarchy - ANSWER >>>>>Goals,
Objectives(specific metrics), Strategies, tactics aka
hierarchy towards achieving goals
5 C's - ANSWER >>>>>Customer, competitors,
collaborators, company, context
Customer marketing model - ANSWER
>>>>>Awareness
Interest/Engagement
Acquisition
, Customer Segmentation
Customer Retention
Support/Advocacy
RFM - ANSWER >>>>>recency, frequency, monetary
value (as a customer persona)
Buyer journey - ANSWER >>>>>Discovery (loosening
of status quo, committing to change)
Consideration (Exploring possible solutions &
committing to a solution)
Decision (Justifying the decision, making the
selection)
The 5 P's - ANSWER >>>>>Core components
associated with a mktg mix:
Price
Product
Promo
Place
People
