PURPOSIVE COMMUNICATION
PURPOSIVE
COMMUNICATION
Integrated Learning Resource Material
Version 1.0 - 2019
, PURPOSIVE COMMUNICATION
TABLE OF CONTENTS
Page
TITLE PAGE i
TABLE OF CONTENTS 1
INTRODUCTION
MODULE 1: INTRODUCTION TO COMMUNICATION 4
Topic 1 -Definition of Communication 5
Topic 2-The Process and Elements of Communication 9
Topic 3-Principles of Communication 12
Topic 4-Ethics in Communication 14
MODULE 2: MODES OF COMMUNICATION 17
Topic 1-Forms of communication 18
Topic 2-Communication and technology 21
MODULE 3: INTERCULTURAL COMMUNICATION 26
Topic 1-Communication and globalization 28
Topic 2-Local and global communication in 32
multicultural setting
Topic 3-Varieties and registers of spoken 36
and written language
Topic 4-Exploring texts reflecting different cultures 41
Topic 5-Coping with the challenges of 45
intercultural communication
MODULE 4: THE DOCUMENTED ESSAY ON A CONCEPT 54
Topic 1-Academic research and the documented essay 55
in the twenty-first century
Topic 2-Critical thinking, collaboration, and 59
the writing process
Topic 3-Concepts of social and cultural significance 62
1
, PURPOSIVE COMMUNICATION
MODULE 5: COMMUNICATION FOR VARIOUS PURPOSES 64
Topic 1-Preparing a speech or oral report 66
Topic 2-Informative communication 70
Topic 3-Persuasive communication 76
Topic 4-General types of special- occasion speeches 82
Topic 5-Types of speeches based on delivery 91
MODULE 6: COMMUNICATION FOR WORK PURPOSES 97
Topic 1-Basics of writing 98
Topic 2-Short reports 101
REFERENCES 103
CONTRIBUTORS 105
2
, PURPOSIVE COMMUNICATION
INTRODUCTION
Humans’ capability to communicate using the inscribed words and use of sounds make us top of the
hierarchy of all living creatures.
Communication is derived from a Latin word “communis” which means common. Communicating
becomes essential in the human civilization on exchanging of information, sharing thoughts, and
expressing oneself. Also, it becomes the catalyst for the people in the society to unite in decision making,
and fostering good relationships and profound respect to one another. Meanwhile, it is already known that
the vital role of communication is the transmission of message to other person, but how does
communication take place?
The process of communications happens between a sender and the receiver. The message is encoded by
the sender and decoded by the receiver channeling through various medium. Most commonly,
communication takes in face-to-face interaction, however, as the world becomes more advanced, our
means of communications changes. Whilst the traditional modes of communication remain the same,
various communication modes arose and became not just the trend but become essential in exchanging
information. Communication mode refers to the channel through which one expresses his/her
communicative intent; it is the medium through which one conveys his/her thoughts. Moreover, views or
feeling can be communicated through face-to-face interaction, video or audio. Thus, the development of
various channel for communication using the Ethernet and Information and Communication Technology
allow us transfer the message faster and convenient. Needless to say, the transmission of the information
is also interrupted by many barriers of communication thus, affecting and hindering the understanding of
both parties due to noise and other subconscious nonverbal cues. More often or not, nonverbal signals
trigger the process of communication.
Additionally, written communication has become important on the academic arena. Through written text
information, it allows us to discover, explore, travel the world, and seemingly defy time and space.
Analyzing the deeper context of diverse cultures in our community serves a key point of human intellect
on unveiling the significant details of the evolution of human, diversities, cultures, politics, and society.
Thus, becomes a primary tool on the academic research and the like.
Essentially, this book does not only contain the types, basic elements, process, modes, and forms of
communication as it also includes the different purposes of communication in the daily course of human
person and how one’s good communication skills effect on the society. The underlying purpose of
communication also is to cross the culture of other people in a holistic level of perception and
determining the differences through understanding multicultural communication and globalization trend.
Therefore, adept communication skills and embodying the ethical principles of communication help us to
converse and transmit the message effectively to our target audience. Furthermore, it hones our moral and
intellectual capacity making as not just a good communicator but a listener as well, thus avoiding and
mitigating misunderstanding and further implications of both parties in the actual scenario of
communication.
3
PURPOSIVE
COMMUNICATION
Integrated Learning Resource Material
Version 1.0 - 2019
, PURPOSIVE COMMUNICATION
TABLE OF CONTENTS
Page
TITLE PAGE i
TABLE OF CONTENTS 1
INTRODUCTION
MODULE 1: INTRODUCTION TO COMMUNICATION 4
Topic 1 -Definition of Communication 5
Topic 2-The Process and Elements of Communication 9
Topic 3-Principles of Communication 12
Topic 4-Ethics in Communication 14
MODULE 2: MODES OF COMMUNICATION 17
Topic 1-Forms of communication 18
Topic 2-Communication and technology 21
MODULE 3: INTERCULTURAL COMMUNICATION 26
Topic 1-Communication and globalization 28
Topic 2-Local and global communication in 32
multicultural setting
Topic 3-Varieties and registers of spoken 36
and written language
Topic 4-Exploring texts reflecting different cultures 41
Topic 5-Coping with the challenges of 45
intercultural communication
MODULE 4: THE DOCUMENTED ESSAY ON A CONCEPT 54
Topic 1-Academic research and the documented essay 55
in the twenty-first century
Topic 2-Critical thinking, collaboration, and 59
the writing process
Topic 3-Concepts of social and cultural significance 62
1
, PURPOSIVE COMMUNICATION
MODULE 5: COMMUNICATION FOR VARIOUS PURPOSES 64
Topic 1-Preparing a speech or oral report 66
Topic 2-Informative communication 70
Topic 3-Persuasive communication 76
Topic 4-General types of special- occasion speeches 82
Topic 5-Types of speeches based on delivery 91
MODULE 6: COMMUNICATION FOR WORK PURPOSES 97
Topic 1-Basics of writing 98
Topic 2-Short reports 101
REFERENCES 103
CONTRIBUTORS 105
2
, PURPOSIVE COMMUNICATION
INTRODUCTION
Humans’ capability to communicate using the inscribed words and use of sounds make us top of the
hierarchy of all living creatures.
Communication is derived from a Latin word “communis” which means common. Communicating
becomes essential in the human civilization on exchanging of information, sharing thoughts, and
expressing oneself. Also, it becomes the catalyst for the people in the society to unite in decision making,
and fostering good relationships and profound respect to one another. Meanwhile, it is already known that
the vital role of communication is the transmission of message to other person, but how does
communication take place?
The process of communications happens between a sender and the receiver. The message is encoded by
the sender and decoded by the receiver channeling through various medium. Most commonly,
communication takes in face-to-face interaction, however, as the world becomes more advanced, our
means of communications changes. Whilst the traditional modes of communication remain the same,
various communication modes arose and became not just the trend but become essential in exchanging
information. Communication mode refers to the channel through which one expresses his/her
communicative intent; it is the medium through which one conveys his/her thoughts. Moreover, views or
feeling can be communicated through face-to-face interaction, video or audio. Thus, the development of
various channel for communication using the Ethernet and Information and Communication Technology
allow us transfer the message faster and convenient. Needless to say, the transmission of the information
is also interrupted by many barriers of communication thus, affecting and hindering the understanding of
both parties due to noise and other subconscious nonverbal cues. More often or not, nonverbal signals
trigger the process of communication.
Additionally, written communication has become important on the academic arena. Through written text
information, it allows us to discover, explore, travel the world, and seemingly defy time and space.
Analyzing the deeper context of diverse cultures in our community serves a key point of human intellect
on unveiling the significant details of the evolution of human, diversities, cultures, politics, and society.
Thus, becomes a primary tool on the academic research and the like.
Essentially, this book does not only contain the types, basic elements, process, modes, and forms of
communication as it also includes the different purposes of communication in the daily course of human
person and how one’s good communication skills effect on the society. The underlying purpose of
communication also is to cross the culture of other people in a holistic level of perception and
determining the differences through understanding multicultural communication and globalization trend.
Therefore, adept communication skills and embodying the ethical principles of communication help us to
converse and transmit the message effectively to our target audience. Furthermore, it hones our moral and
intellectual capacity making as not just a good communicator but a listener as well, thus avoiding and
mitigating misunderstanding and further implications of both parties in the actual scenario of
communication.
3
