OMIS 351 EXAMINATION QUESTIONS AND 100%
VERIFIED ANSWERS
What is the company Abbvie known for? - Logistics Biopharmaceuticals Electronic
Medical Records Data Security
Why is Unit 2 (this unit, "Strategic Frameworks") important? Pick the most important reason: -
Because I need to be able to determine whether a technology solution to a business
problem is beneficial for my organization.
Which of these examples best illustrates the "Value Chain Analysis" lens? - Using a web
site to share inventory status with both customers and suppliers.
Which of these examples best illustrates the "5 Forces" lens? - Using a Loyalty Card to
encourage customers to return frequently ("Lock in"... reduce customer power).
Which of the following would most likely NOT be a feasibility concern for the U.S. to implement
electronic medical records? - Economic
Operational
Technical Legal
Ford moving from the "Before" picture shown in class to the "After" picture is an example of... -
Business Process Improvement
What is the order of the Systems Development Life Cycle? - Planning, Analysis, Design,
Development, Testing, Implementation, Maintenance
Which steps of the SDLC will ALL member of OMIS 351 likely be involved in sometime in the
future - Planning, Analysis, Testing, Implementation and Maintenance only.
The guy who "invented" sliced bread helps show us... - that we can match technology to
business problems.
What's a good example of information as an asset? - MasterCard using your payment
history to establish a credit score for you and selling it.
What's another way Jewel could use their POS strategically ("Information Age")? - Track
and manage inventory.
,Track and target specific customers.
Who's more important to the business? - Senior management
Technical specialists.
Which of these examples best illustrates the "Brand" lens? - Amazon slightly raising
prices on books knowing that you're likely to go to them first and possibly not even compare
prices elsewhere.
Google using its massive user base to easily introduce and achieve success with new offerings,
often giving those offerings away for free.
MySpace getting overcome and crushed by Facebook to the point of near irrelevance.
Which of these examples best illustrates the "Scale" lens? - The increasing value of Dr.
Downing's research conclusions, using classroom student surveys, as his class sizes grow.
Google using its massive user base to easily introduce and achieve success with new offerings,
often giving those offerings away for free.
MySpace getting overcome and crushed by Facebook to the point of near irrelevance.
Which of these examples best illustrates the "Network Effects" lens? - The increasing
value of Dr. Downing's research conclusions, using classroom student surveys, as his class sizes
grow.
Which of these examples best illustrates the "Patents" lens - Personal Audio suing Apple
("Play Lists"), Adam Carolla (Podcasts), and others, saying it had exclusive rights to their
technical innovations.
You want to start a new ecommerce (Web) business to remove the bookstore. You want to
match students selling books to students buying book. Which lens may cause you to NOT
proceed? - Value Chain
, 5 Forces (incl. switching costs and barriers to entry) Resource-Based View of Competitive
Advantage (RBVoCA):
valuable, rare,imperfectly imitable,nonsubstitutable
Brand
Scale
Network Effects
How do you find out which questions you got wrong on Quiz 1? - I schedule an
appointment with Dr. Downing or the TA. I will be emailed a list of questions I missed sometime
after Q1 is taken.
I check my answers on the class web site and compare them with the key on the class web site.
I cannot find out which questions I missed on Q1.
Why would worker shifts be more efficient at FreshDirect than traditional grocery stores? -
Because FreshDirect can aggregate customers' orders and smooth out the demand for
labor.
(RBVoCA) Much money was lost early this century (starting 2000-ish) in Telecom. They laid tons
of fiber-optic cable. Why was that bad, according to the RBVoCA? - Too much laid... it
became less rare and less valuable.
(Brand Slide) Firms that compete on _____ rather than operational differences, have no
problem adopting third-party ERP software. - product uniqueness
(Differ.) Which of the following would NOT likely be a switching cost which would prevent
someone from changing cell phone providers? - Their cell provider uses obsolete
technology.
(Zara) Use Porter's Competitive Forces ("Five Forces") model to explain what competitive
environments were affected by the release of the IPad. - Kindle was threatened by a new
entrant (book reader).
VERIFIED ANSWERS
What is the company Abbvie known for? - Logistics Biopharmaceuticals Electronic
Medical Records Data Security
Why is Unit 2 (this unit, "Strategic Frameworks") important? Pick the most important reason: -
Because I need to be able to determine whether a technology solution to a business
problem is beneficial for my organization.
Which of these examples best illustrates the "Value Chain Analysis" lens? - Using a web
site to share inventory status with both customers and suppliers.
Which of these examples best illustrates the "5 Forces" lens? - Using a Loyalty Card to
encourage customers to return frequently ("Lock in"... reduce customer power).
Which of the following would most likely NOT be a feasibility concern for the U.S. to implement
electronic medical records? - Economic
Operational
Technical Legal
Ford moving from the "Before" picture shown in class to the "After" picture is an example of... -
Business Process Improvement
What is the order of the Systems Development Life Cycle? - Planning, Analysis, Design,
Development, Testing, Implementation, Maintenance
Which steps of the SDLC will ALL member of OMIS 351 likely be involved in sometime in the
future - Planning, Analysis, Testing, Implementation and Maintenance only.
The guy who "invented" sliced bread helps show us... - that we can match technology to
business problems.
What's a good example of information as an asset? - MasterCard using your payment
history to establish a credit score for you and selling it.
What's another way Jewel could use their POS strategically ("Information Age")? - Track
and manage inventory.
,Track and target specific customers.
Who's more important to the business? - Senior management
Technical specialists.
Which of these examples best illustrates the "Brand" lens? - Amazon slightly raising
prices on books knowing that you're likely to go to them first and possibly not even compare
prices elsewhere.
Google using its massive user base to easily introduce and achieve success with new offerings,
often giving those offerings away for free.
MySpace getting overcome and crushed by Facebook to the point of near irrelevance.
Which of these examples best illustrates the "Scale" lens? - The increasing value of Dr.
Downing's research conclusions, using classroom student surveys, as his class sizes grow.
Google using its massive user base to easily introduce and achieve success with new offerings,
often giving those offerings away for free.
MySpace getting overcome and crushed by Facebook to the point of near irrelevance.
Which of these examples best illustrates the "Network Effects" lens? - The increasing
value of Dr. Downing's research conclusions, using classroom student surveys, as his class sizes
grow.
Which of these examples best illustrates the "Patents" lens - Personal Audio suing Apple
("Play Lists"), Adam Carolla (Podcasts), and others, saying it had exclusive rights to their
technical innovations.
You want to start a new ecommerce (Web) business to remove the bookstore. You want to
match students selling books to students buying book. Which lens may cause you to NOT
proceed? - Value Chain
, 5 Forces (incl. switching costs and barriers to entry) Resource-Based View of Competitive
Advantage (RBVoCA):
valuable, rare,imperfectly imitable,nonsubstitutable
Brand
Scale
Network Effects
How do you find out which questions you got wrong on Quiz 1? - I schedule an
appointment with Dr. Downing or the TA. I will be emailed a list of questions I missed sometime
after Q1 is taken.
I check my answers on the class web site and compare them with the key on the class web site.
I cannot find out which questions I missed on Q1.
Why would worker shifts be more efficient at FreshDirect than traditional grocery stores? -
Because FreshDirect can aggregate customers' orders and smooth out the demand for
labor.
(RBVoCA) Much money was lost early this century (starting 2000-ish) in Telecom. They laid tons
of fiber-optic cable. Why was that bad, according to the RBVoCA? - Too much laid... it
became less rare and less valuable.
(Brand Slide) Firms that compete on _____ rather than operational differences, have no
problem adopting third-party ERP software. - product uniqueness
(Differ.) Which of the following would NOT likely be a switching cost which would prevent
someone from changing cell phone providers? - Their cell provider uses obsolete
technology.
(Zara) Use Porter's Competitive Forces ("Five Forces") model to explain what competitive
environments were affected by the release of the IPad. - Kindle was threatened by a new
entrant (book reader).
