BUAD 2080 CHAPTER 12 TEST
QUESTIONS AND ANSWERS
The sensitivity of demand for a product relative to changes in income is
called ________. - ANSWER income elasticity
If the income-elasticity coefficient for coffee is 0.5, the demand for coffee
will ________. - ANSWER increase 0.5 percent for every 1.0 percent
increase in income
Which of the following stages of the market or site screening process
involves an assessment of potential threat from substitute products? -
ANSWER selection of the market or site
Which of the following government regulations or actions would indicate
that a government is quite receptive to international trade and
investment? - ANSWER allowing companies to remove profits earned
in the domestic market
Issues regarding potential threat from substitute products in a market are
addressed in ________. - ANSWER competitor analysis
In countries with high illiteracy rates, a(n) ________ should not be used
to collect information. - ANSWER written survey
_______ is relatively inexpensive because it has already been collected,
analyzed, and summarized by another party. - ANSWER secondary
data
Which of the following variables involved in market-potential analyses
allows managers to rank countries from the largest to the smallest,
regardless of a particular product? - ANSWER market size
John Chong is an inexperienced entrepreneur in global business. He
wants to sell his product, Zulu doll, a toy for kids below the age of eight,
in every corner of the world. He wants to examine all potential markets
, but wants to keep his costs low. John has asked you to explain a few
things about analyzing international markets. When screening a potential
market, which of the following would you advise John to do first? -
ANSWER identify basic appeal for markets
It is often difficult to conduct focus groups in ________ cultures where
people have a tendency to agree with others in the group. - ANSWER
collectivist
Which of the following steps of the market screening process involves
examining the cost of transporting goods? - ANSWER assessment of
the national business environment
When developing a market-potential indicator for an emerging market,
market intensity is typically estimated from the ________. - ANSWER
per capita private consumption
Which of the following variables attempts to estimate market openness
when creating a market-potential indicator for an emerging market? -
ANSWER market receptivity
Susan Markowitz is analyzing potential markets where Markowitz Tools
can sell its products, and she has narrowed her search to three markets.
Country A is a developing country with a low literacy rate, Country B has
a group-oriented culture, and Country C is a highly developed nation.
Which of the following would be most appropriate for conducting primary
market research on attitudes, behaviors, and purchasing habits in
Country B? - ANSWER consumer panels
Which of the following steps of the market screening process involves
the analysis of the quality of workforce, materials, and infrastructure? -
ANSWER measurement of market or site potential
Susan Markowitz is analyzing potential markets where Markowitz Tools
can sell its products, and she has narrowed her search to three markets.
Country A is a developing country with a low literacy rate, Country B has
a group-oriented culture, and Country C is a highly developed nation.
Which of the following would be the least expensive method in terms of
QUESTIONS AND ANSWERS
The sensitivity of demand for a product relative to changes in income is
called ________. - ANSWER income elasticity
If the income-elasticity coefficient for coffee is 0.5, the demand for coffee
will ________. - ANSWER increase 0.5 percent for every 1.0 percent
increase in income
Which of the following stages of the market or site screening process
involves an assessment of potential threat from substitute products? -
ANSWER selection of the market or site
Which of the following government regulations or actions would indicate
that a government is quite receptive to international trade and
investment? - ANSWER allowing companies to remove profits earned
in the domestic market
Issues regarding potential threat from substitute products in a market are
addressed in ________. - ANSWER competitor analysis
In countries with high illiteracy rates, a(n) ________ should not be used
to collect information. - ANSWER written survey
_______ is relatively inexpensive because it has already been collected,
analyzed, and summarized by another party. - ANSWER secondary
data
Which of the following variables involved in market-potential analyses
allows managers to rank countries from the largest to the smallest,
regardless of a particular product? - ANSWER market size
John Chong is an inexperienced entrepreneur in global business. He
wants to sell his product, Zulu doll, a toy for kids below the age of eight,
in every corner of the world. He wants to examine all potential markets
, but wants to keep his costs low. John has asked you to explain a few
things about analyzing international markets. When screening a potential
market, which of the following would you advise John to do first? -
ANSWER identify basic appeal for markets
It is often difficult to conduct focus groups in ________ cultures where
people have a tendency to agree with others in the group. - ANSWER
collectivist
Which of the following steps of the market screening process involves
examining the cost of transporting goods? - ANSWER assessment of
the national business environment
When developing a market-potential indicator for an emerging market,
market intensity is typically estimated from the ________. - ANSWER
per capita private consumption
Which of the following variables attempts to estimate market openness
when creating a market-potential indicator for an emerging market? -
ANSWER market receptivity
Susan Markowitz is analyzing potential markets where Markowitz Tools
can sell its products, and she has narrowed her search to three markets.
Country A is a developing country with a low literacy rate, Country B has
a group-oriented culture, and Country C is a highly developed nation.
Which of the following would be most appropriate for conducting primary
market research on attitudes, behaviors, and purchasing habits in
Country B? - ANSWER consumer panels
Which of the following steps of the market screening process involves
the analysis of the quality of workforce, materials, and infrastructure? -
ANSWER measurement of market or site potential
Susan Markowitz is analyzing potential markets where Markowitz Tools
can sell its products, and she has narrowed her search to three markets.
Country A is a developing country with a low literacy rate, Country B has
a group-oriented culture, and Country C is a highly developed nation.
Which of the following would be the least expensive method in terms of
