UTA MARK 3321 Richarme Exam 2 Review
(Chapters 6-9) UPDATED ACTUAL Exam
Questions and CORRECT Answers
Marketing research is the process of _______, _______, and _______ data relevant to a
marketing decision. It provides _______ with data on the effectiveness of the marketing mix. -
CORRECT ANSWER - Planning, collecting, analyzing, decision-makers
A graph showing historical sales trends for the company would be an example of ______, while
a three-year sales projection for a product the company is about to launch would be _______. -
CORRECT ANSWER - Descriptive research; predictive research
Before a marketing research project can be designed, you must first _______. - CORRECT
ANSWER - Identify the problem/opportunity.
The marketing research problem _______. - CORRECT ANSWER - Involves determining
what information is needed and how it can be obtained.
Data previously collected for any other purpose than the specific research project at hand is
_______. - CORRECT ANSWER - Secondary data
Which of the following are examples of primary data? - CORRECT ANSWER - Surveys
Ethnographic research
Focus groups
Sending out a questionnaire to determine which product features consumers prefer is an example
of which type of primary research? - CORRECT ANSWER - Surveys
A questionnaire of car owners asks, "What do you like most about your car?" What type of
survey question is this? - CORRECT ANSWER - Open-ended
, A questionnaire of car owners asks, "On a scale of 1 to 10 (with 10 being most important), how
important is gas mileage when deciding which car to buy?" What type of survey question is this?
- CORRECT ANSWER - Scaled-response
If a researcher needs a sample that is representative of the population they are studying, they will
utilize a _______. - CORRECT ANSWER - Probability sample
There are multiple types of probability samples. In a _______ , every member of the population
has an equal chance of selection. In a _______ , members of a population are selected in preset
intervals. - CORRECT ANSWER - Simple random sample; systematic sample
Which type of sample makes little attempt to get a representative cross section of the population?
- CORRECT ANSWER - Nonprobability sample
At which step in the marketing research process do you interpret and draw conclusions from the
information you've collected? - CORRECT ANSWER - Analyze the data
After collecting and analyzing the data, what is the next step in the research process? -
CORRECT ANSWER - Preparing and presenting the report
Which survey method involves a business hiring a firm that facilitates an online group discussion
and delivers a recap of the discussion? - CORRECT ANSWER - Online focus groups
Which survey method allows users to create a survey and distribute it to their own audience
through email, their website, or social media? - CORRECT ANSWER - Web survey
systems
Which of the following statements is true? - CORRECT ANSWER - Mobile surveys have
higher response rates than paper surveys.
(Chapters 6-9) UPDATED ACTUAL Exam
Questions and CORRECT Answers
Marketing research is the process of _______, _______, and _______ data relevant to a
marketing decision. It provides _______ with data on the effectiveness of the marketing mix. -
CORRECT ANSWER - Planning, collecting, analyzing, decision-makers
A graph showing historical sales trends for the company would be an example of ______, while
a three-year sales projection for a product the company is about to launch would be _______. -
CORRECT ANSWER - Descriptive research; predictive research
Before a marketing research project can be designed, you must first _______. - CORRECT
ANSWER - Identify the problem/opportunity.
The marketing research problem _______. - CORRECT ANSWER - Involves determining
what information is needed and how it can be obtained.
Data previously collected for any other purpose than the specific research project at hand is
_______. - CORRECT ANSWER - Secondary data
Which of the following are examples of primary data? - CORRECT ANSWER - Surveys
Ethnographic research
Focus groups
Sending out a questionnaire to determine which product features consumers prefer is an example
of which type of primary research? - CORRECT ANSWER - Surveys
A questionnaire of car owners asks, "What do you like most about your car?" What type of
survey question is this? - CORRECT ANSWER - Open-ended
, A questionnaire of car owners asks, "On a scale of 1 to 10 (with 10 being most important), how
important is gas mileage when deciding which car to buy?" What type of survey question is this?
- CORRECT ANSWER - Scaled-response
If a researcher needs a sample that is representative of the population they are studying, they will
utilize a _______. - CORRECT ANSWER - Probability sample
There are multiple types of probability samples. In a _______ , every member of the population
has an equal chance of selection. In a _______ , members of a population are selected in preset
intervals. - CORRECT ANSWER - Simple random sample; systematic sample
Which type of sample makes little attempt to get a representative cross section of the population?
- CORRECT ANSWER - Nonprobability sample
At which step in the marketing research process do you interpret and draw conclusions from the
information you've collected? - CORRECT ANSWER - Analyze the data
After collecting and analyzing the data, what is the next step in the research process? -
CORRECT ANSWER - Preparing and presenting the report
Which survey method involves a business hiring a firm that facilitates an online group discussion
and delivers a recap of the discussion? - CORRECT ANSWER - Online focus groups
Which survey method allows users to create a survey and distribute it to their own audience
through email, their website, or social media? - CORRECT ANSWER - Web survey
systems
Which of the following statements is true? - CORRECT ANSWER - Mobile surveys have
higher response rates than paper surveys.
