HTMT 213 Test 3 chapters 7-9 Questions Solved Correctly Latest Update 2025
A hospitality property and its website should - Answers make sure that its homepage contains the most
important information about the property.
With the pay per click method of purchasing advertising on the internet - Answers a hotel pays a certain
amount to the website owner every time the ad is clicked on by people visiting the website.
Direct mail is a form of hospitality advertising that is - Answers target-able, personal, flexible, designed
for prospect involvement and action, easily cost controlled, and easily tested and measured.
Hospitality firms use specialty items primarily - Answers to increase name recognition.
A coffee mug with hotel logo - Answers is considered a specialty item.
Differentiation - Answers is an advertising strategy that emphasizes how your property or restaurant is
different from competitors.
Frequency is the measure of - Answers how many time the average person in a target market is exposed
to an advertising message.
What type of agency is a hotel likely to contract with if it only needs to purchase airtime and print
space? - Answers A media-buying service.
Cost per inquiry - Answers monitors the cost effectiveness of advertising both the response to a specific
advertisement and the cost of soliciting each potential customer.
Hospitality firms send news releases to new media primarily in hopes that - Answers journalist will
develop articles or reports about the firm or otherwise mention the firm free of charge.
Buzz marketing is a form of publicity that involves using celebrities and ordinary "real people" - Answers
to try new products and spread the word about them by talking to friends, posting comments on the
Internet and so on.
The business traveler market accounts for about - Answers half- 50% of all hotel room revenue.
Pool and exercise facilities is of little importance to - Answers relocating business people who are
selecting an all-suite or extended stay property.
An example of a public relations effort for reaching business travelers is - Answers organizing a "Career
Day" at which representatives from a variety of businesses meet with students and other job seekers.
A murder mystery weekend package is and example of - Answers a theme weekend package.
For the purposes of marketing, adults between the ages of 5 and 75 are placed in the group - Answers
young-old.
Grab bars in the bathroom is - Answers the hotel amenity that would most likely appeal to seniors.
A hospitality property and its website should - Answers make sure that its homepage contains the most
important information about the property.
With the pay per click method of purchasing advertising on the internet - Answers a hotel pays a certain
amount to the website owner every time the ad is clicked on by people visiting the website.
Direct mail is a form of hospitality advertising that is - Answers target-able, personal, flexible, designed
for prospect involvement and action, easily cost controlled, and easily tested and measured.
Hospitality firms use specialty items primarily - Answers to increase name recognition.
A coffee mug with hotel logo - Answers is considered a specialty item.
Differentiation - Answers is an advertising strategy that emphasizes how your property or restaurant is
different from competitors.
Frequency is the measure of - Answers how many time the average person in a target market is exposed
to an advertising message.
What type of agency is a hotel likely to contract with if it only needs to purchase airtime and print
space? - Answers A media-buying service.
Cost per inquiry - Answers monitors the cost effectiveness of advertising both the response to a specific
advertisement and the cost of soliciting each potential customer.
Hospitality firms send news releases to new media primarily in hopes that - Answers journalist will
develop articles or reports about the firm or otherwise mention the firm free of charge.
Buzz marketing is a form of publicity that involves using celebrities and ordinary "real people" - Answers
to try new products and spread the word about them by talking to friends, posting comments on the
Internet and so on.
The business traveler market accounts for about - Answers half- 50% of all hotel room revenue.
Pool and exercise facilities is of little importance to - Answers relocating business people who are
selecting an all-suite or extended stay property.
An example of a public relations effort for reaching business travelers is - Answers organizing a "Career
Day" at which representatives from a variety of businesses meet with students and other job seekers.
A murder mystery weekend package is and example of - Answers a theme weekend package.
For the purposes of marketing, adults between the ages of 5 and 75 are placed in the group - Answers
young-old.
Grab bars in the bathroom is - Answers the hotel amenity that would most likely appeal to seniors.
