HTMT 213 Test 1 Questions and Answers Solved Correctly Latest Update 2025
Demand is lowest and reduced rates are typically offered to increase business during which of the
following. - Answers off seasons
Which component of a hospitality marketing mix would be affected if a sales person worked with travel
intermediaries to make the product more accessible to consumers? - Answers place-distribution mix
What activity performed by the director of marketing involves setting standards, measuring
performance on a regular basis, and taking corrective action if needed? - Answers controlling
Production and consumption are largely simultaneous with services; hospitality consumers come to a
hotel or e restaurant, and services are consumed at the place and time they are created. - Answers This
statement illustrates inseparability, a characteristics of hospitality products and services?
A marketing team should include - Answers at least one representative from each revenue center at a
property.
The Fountainhead Hotel assembled information about the property, the competition, and marketplace
opportunities. - Answers This is the step of conducting a marketing audit in developing a marketing plan.
What is the purpose of an occupancy and activity analysis? - Answers to track sales history patterns and
identify sales areas that can be improved
The new sales manager of the Mountain Lodge is conducting a property analysis to learn more about the
lodge's strengths, weaknesses, opportunities, and threats. - Answers the sales manager should talk to
Mountain Lodge guests, employees, and the guests and employees of competitors.
Given the data, what is the market share and fair share for Hotel # - Answers Divide property room
nights sold by total market room nights sold for the market share for hotels.
divide property's available room nights by total available room nights in market to get the fair share for
hotel
There are two basic choices a property has when positioning itself: compare itself with the competition
and strive to compete directly for a particular market share, or - Answers identify a need in the
marketplace and fulfill that need before the competition does.
What is true about determining marketing objectives is true? - Answers Objectives for each market
segment and revenue center should be specific and measurable.
What type of marketing budgets ensures that the marketing efforts will be funded at the level required
to accomplish the marketing objectives and implement the action plans developed by the marketing
plan? - Answers zero based budgeting
What characteristics of successful salespeople best captures the ability to use a steady and systematic
selling approach and followup consistently on their prospects and customers? - Answers persistence
Demand is lowest and reduced rates are typically offered to increase business during which of the
following. - Answers off seasons
Which component of a hospitality marketing mix would be affected if a sales person worked with travel
intermediaries to make the product more accessible to consumers? - Answers place-distribution mix
What activity performed by the director of marketing involves setting standards, measuring
performance on a regular basis, and taking corrective action if needed? - Answers controlling
Production and consumption are largely simultaneous with services; hospitality consumers come to a
hotel or e restaurant, and services are consumed at the place and time they are created. - Answers This
statement illustrates inseparability, a characteristics of hospitality products and services?
A marketing team should include - Answers at least one representative from each revenue center at a
property.
The Fountainhead Hotel assembled information about the property, the competition, and marketplace
opportunities. - Answers This is the step of conducting a marketing audit in developing a marketing plan.
What is the purpose of an occupancy and activity analysis? - Answers to track sales history patterns and
identify sales areas that can be improved
The new sales manager of the Mountain Lodge is conducting a property analysis to learn more about the
lodge's strengths, weaknesses, opportunities, and threats. - Answers the sales manager should talk to
Mountain Lodge guests, employees, and the guests and employees of competitors.
Given the data, what is the market share and fair share for Hotel # - Answers Divide property room
nights sold by total market room nights sold for the market share for hotels.
divide property's available room nights by total available room nights in market to get the fair share for
hotel
There are two basic choices a property has when positioning itself: compare itself with the competition
and strive to compete directly for a particular market share, or - Answers identify a need in the
marketplace and fulfill that need before the competition does.
What is true about determining marketing objectives is true? - Answers Objectives for each market
segment and revenue center should be specific and measurable.
What type of marketing budgets ensures that the marketing efforts will be funded at the level required
to accomplish the marketing objectives and implement the action plans developed by the marketing
plan? - Answers zero based budgeting
What characteristics of successful salespeople best captures the ability to use a steady and systematic
selling approach and followup consistently on their prospects and customers? - Answers persistence
