MKT 461/ MKT461 EXAM 3 PRACTICE QUESTIONS WITH VERIFIED
ANSWERS | 2025 LATEST UPDATED
CinemaScore - (answers)- market research firm that surveys audiences to rate films with letter grades
- collects film rating of F thru A+ along with person's age, gender, and whether they would rent or buy the
film
- helps estimate multiple
- A+ (4.8), A (3.6), A- (3.5), B+ (3.2), B (2.9)
single event blockbuster - (answers)one film blockbuster, no sequels, Titantic
linear franchise blockbuster - (answers)series films, sequels, Fast and Furious
multi-category franchise blockbuster - (answers)- movie
- toys
- clothing
- Music/CD
- books 你是想要一篇“眼睛容易阅读的”
- video games 中文文章，还是一篇关于“眼睛”
- TV shows 主题的中文文章？
Positioning - (answers)- classic definition: who is the product for (consumer/customer segment) and what
does it do for them (rational and emotional benefits) that is unique/better than competitive offerings (point
of difference)
- in entertainment, it is a function of target demos, genre, emotional needs fulfilled, and rating
target audience dilemma - (answers)- if you try to create entertainment to please everyone, you risk being
for no one. To go broad, you must be relevant for each segment
- if you try to create entertainment for one quadrant, you may lose sales from other segments. To go
narrow, you must be so compelling to that audience that you can justify ignoring the other segments
, target audience expansion - (answers)DC Comics is expanding to attract a female audience. The more
realistic style and
aggressiveness will also appeal to many males. Marvel intro'd Captain Marvel.
genre - (answers)method of categorizing stories based on similarities in the narrative elements
sub genres and combos - (answers)worlds are often related to genre, but made unique within the genre
with a unique, artful look and defined rules
satisfy deep emotional needs - (answers)Character goals/needs are timeless and align with Maslow's
Hierarchy of needs. Stories that address all 5 levels increase the probability of becoming blockbusters
- self-actualization
- esteem
- love & belonging
- safety
- physiological
7 deadly sins - (answers)greed, envy, lust, anger, gluttony, pride, sloth
- people are often motivated by你是想要一篇“眼睛容易阅读的”
the 7 deadly sins, which make for ideal character motivations
中文文章，还是一篇关于“眼睛”
target audience - (answers)need主题的中文文章？
to balance more aggressive/suggestive content
achieving the 4 quadrants - (answers)- something for ages, genders, ethnicity
- a mix of genres
- a mix of emotional needs
- a broad, enticing rating
3 Story Components - (answers)Frosting
- align with contemporary cultures and trends
Cake
- have a well defined/significant positioning = target audience, genre, emotional drivers, & rating
ANSWERS | 2025 LATEST UPDATED
CinemaScore - (answers)- market research firm that surveys audiences to rate films with letter grades
- collects film rating of F thru A+ along with person's age, gender, and whether they would rent or buy the
film
- helps estimate multiple
- A+ (4.8), A (3.6), A- (3.5), B+ (3.2), B (2.9)
single event blockbuster - (answers)one film blockbuster, no sequels, Titantic
linear franchise blockbuster - (answers)series films, sequels, Fast and Furious
multi-category franchise blockbuster - (answers)- movie
- toys
- clothing
- Music/CD
- books 你是想要一篇“眼睛容易阅读的”
- video games 中文文章，还是一篇关于“眼睛”
- TV shows 主题的中文文章？
Positioning - (answers)- classic definition: who is the product for (consumer/customer segment) and what
does it do for them (rational and emotional benefits) that is unique/better than competitive offerings (point
of difference)
- in entertainment, it is a function of target demos, genre, emotional needs fulfilled, and rating
target audience dilemma - (answers)- if you try to create entertainment to please everyone, you risk being
for no one. To go broad, you must be relevant for each segment
- if you try to create entertainment for one quadrant, you may lose sales from other segments. To go
narrow, you must be so compelling to that audience that you can justify ignoring the other segments
, target audience expansion - (answers)DC Comics is expanding to attract a female audience. The more
realistic style and
aggressiveness will also appeal to many males. Marvel intro'd Captain Marvel.
genre - (answers)method of categorizing stories based on similarities in the narrative elements
sub genres and combos - (answers)worlds are often related to genre, but made unique within the genre
with a unique, artful look and defined rules
satisfy deep emotional needs - (answers)Character goals/needs are timeless and align with Maslow's
Hierarchy of needs. Stories that address all 5 levels increase the probability of becoming blockbusters
- self-actualization
- esteem
- love & belonging
- safety
- physiological
7 deadly sins - (answers)greed, envy, lust, anger, gluttony, pride, sloth
- people are often motivated by你是想要一篇“眼睛容易阅读的”
the 7 deadly sins, which make for ideal character motivations
中文文章，还是一篇关于“眼睛”
target audience - (answers)need主题的中文文章？
to balance more aggressive/suggestive content
achieving the 4 quadrants - (answers)- something for ages, genders, ethnicity
- a mix of genres
- a mix of emotional needs
- a broad, enticing rating
3 Story Components - (answers)Frosting
- align with contemporary cultures and trends
Cake
- have a well defined/significant positioning = target audience, genre, emotional drivers, & rating
