MKTG 4500 - Test 3 Questions and Answers 100% Pass

MKTG 4500 - Test 3 Questions and Answers 100% Pass encourage customers to _____ - participate, co-create Mobile Strategy parts: - 1. design 2. usability 3. traffic funnels 4. mobile content 5. mobile advertising 6. local opportunities 7. social designing a mobile friendly site: - - use responsive technology that makes web design mobile - simple design and navigation - all content short and to the point (relevance) - design forms for mobile use 2100% Pass Guarantee Olivia West, All Rights Reserved © 2025 - use geolocation technology - easy to find and use contact information - fast loading is essential designing for successful user experience: - - be sure content is the priamry focus - long pages requiring scrolling are not friendly - use menus that make it easy to move around - layer content (main points on first page, details on secondary pages) - be sure you are using relevant technology - GPS, Click to call - prepopulate forms put the CTA on the first page Above all, for Mobile Cx ______ - Kiss - simple really is better and dominant considerations (fast loading and customer security) effective mobile content - - know what the audience is looking for/needs - map the customer journey (know what device used at each stage) - develop content for each micro-moment - track the performance of content 3100% Pass Guarantee Olivia West, All Rights Reserved © 2025 - what was important at each stage of journey? mobile marketing "best practices" - - invest needed resources in mobile - first contact must be satisfying - cx must be consistently excellent/satisfying - short copy and headlines, bold colors, minimalistic (fast loading) visuals - use videos for engagement - use location-based technology when relevant - clickable phone numbers, interactive maps, and more - track, analyze, and improve mobile campaigns local mobile ads can be _____ - powerful geofencing is ________ - a perimeter within which ads will be seen contextual local _________ - placing ads with channels; designed f