, MNM3701 Assignment 1 (COMPLETE ANSWERS) DUE
13 March 2025 ;100 %,Correct Explanations and Solutions.
Before answering the question, ensure that you: • Read and work
through the correct case study for the semester. •
Work through units 1 to 3 in the study guide. • Conduct
additional research on the required topics.
QUESTION It is important to have a structured marketing plan
because this will help you to identify, assess, and select
appropriate marketing opportunities and strategies for the
SMME provided. Assume the role of a marketing manager of
the SMME provided. Here are your tasks: 1 Step 1 – Analyse
the current situation. Examine the internal and external
environment of the SMME and prepare a SWOT analysis for the
company. Discuss these components theoretically and apply the
theory to the SMME in practical terms by considering the
current situation in South Africa and indicating how events and
trends in the environment affect the SMME. Note to students:
For this section, your discussions should include brief theory
and detailed practical discussion of what the SME is currently
doing on the following: • Internal environment o Mission
statement o Resources (Human, financial, information, and
supply) o Business offering • External environment (at least four
any applicable factors) o Technological o Competitive o
Political-legal o Economic o Socio-cultural o Ecological •
SWOT analysis (in table format) o Strengths o Weaknesses o
Opportunities o Threats
13 March 2025 ;100 %,Correct Explanations and Solutions.
Before answering the question, ensure that you: • Read and work
through the correct case study for the semester. •
Work through units 1 to 3 in the study guide. • Conduct
additional research on the required topics.
QUESTION It is important to have a structured marketing plan
because this will help you to identify, assess, and select
appropriate marketing opportunities and strategies for the
SMME provided. Assume the role of a marketing manager of
the SMME provided. Here are your tasks: 1 Step 1 – Analyse
the current situation. Examine the internal and external
environment of the SMME and prepare a SWOT analysis for the
company. Discuss these components theoretically and apply the
theory to the SMME in practical terms by considering the
current situation in South Africa and indicating how events and
trends in the environment affect the SMME. Note to students:
For this section, your discussions should include brief theory
and detailed practical discussion of what the SME is currently
doing on the following: • Internal environment o Mission
statement o Resources (Human, financial, information, and
supply) o Business offering • External environment (at least four
any applicable factors) o Technological o Competitive o
Political-legal o Economic o Socio-cultural o Ecological •
SWOT analysis (in table format) o Strengths o Weaknesses o
Opportunities o Threats
