DOWNLOAD THE Test Bank for Marketing 15th Edition Kerin
m m m m m m m m
Marketing 15th Edition by Kerin CH01
m m m m m
ANSWERS ARE LOCATED IN THE SECOND PART OF THIS DOCUMENT
m m m m m m m m m
MULTIPLEmCHOICEm-
mChoosemthemonemalternativemthatmbestmcompletesmthemstatementmormanswersmthemquestion.
1) Chobanimintroduced mamGreek-stylemyogurt minmresponsemto
A) anmincreased minterest minmMediterraneanmculture.
B) modernmdairy-farmingmtechniques.
C) amreduced minterest minmhealthmfood.
D) changingmtastesmof mAmericanmconsumers.
E) themmarketabilitymof mkid-friendlymfoods.
2) Frommitsminception,mwheremdid mChobanimwant mtomplacemitsmyogurt?
A) inmorganicmfoodsmsectionmof mmajormgrocerymstoremchains
B) inmwarehousemclubmstoresmlikemSam'smClubmormCostco
C) inmthemdairymcasemof mmajormgrocerymstoremchains
D) inmmassmmerchandisemstoresmlikemTarget
E) inmindependent morganicmcooperatives,mfarmer'smmarkets,mand mmajormorganicmgrocer
ymstoresmlikemWholemFoodsmormSprouts
3) Whichmof mthemfollowingmmarketingmmixmstrategiesmhasmChobanimused mtomsellmitsmyogurt?
A) priced mthemChobanimyogurt mlinembelow mDannon’smtomincreasemmarket mshare
B) sponsored mU.S.mOlympicmand mParalympicmteams
C) offered msweetermproductsmtomincreasemsalesmovermcompetitormYoplait
D) introduced mamnew mlinemof mflavored mcoffeemcreamers
E) stopped mairingmtelevisionmadsminmordermtompromotemanmactivemlifestyle
4) Whichmstatement mabout mmarketingmismmost maccurate?
Versionm1 1
mynursytest.store
,DOWNLOAD THE Test Bank for Marketing 15th Edition Kerin
m m m m m m m m
Marketing 15th Edition by Kerin CH01
m m m m m
A) Unlessmyoumtakemammarketingmclass,myoumwillmnevermtrulymknowmanythingmabo
ut mmarketing.
B) Marketingmismnothingmmoremthanmcommonmsense.
C) Marketingmrequiresmanminnatemsensemof mcreativity;myoumeithermhavemit mor myoumdon't.
D) Youmcanmcallmyourself mammarketingmexpert monlymif myoumhavemsold msomethingmforma
profit.
E) Youmhavemsignificant mmarketingmexpertisemsincemyoummakemmarketing-related mdecisions
everymday.
5) ElonmMuskmwasminvolved minmtheminceptionmof mallmof mthemfollowingmcompaniesm m except
which?
A) SpaceX
B) PayPal
C) Tesla
D) Facebook
E) Neuralink
6) Marketingmrefersmtomthe
A) researchmand mdevelopment mof mnew mproductsmthat mexistingmcustomersmwant mtompurchase.
B) expansionmof mcompaniesmintomothermcountries.
C) processmof midentifyingmthembest mlocalmplantsmtomservemparticularmgeographicmmarkets.
D) activityminvolved minmgettingmamproduct mormservicemfrommthemmanufacturermtomt
hemultimatemconsumersmand morganizationalmbuyers.
E) activity,mset mof minstitutions,mand mprocessesmformcreating,mcommunicating,mdeliverin
g,mand mexchangingmofferingsmthat mhavemvaluemformcustomers,mclients,mpartners,mand msocietymat ml
arge.
7) Themactivity,mset mof minstitutions,mand mprocessesmformcreating,mcommunicating,mdelivering
,mand mexchangingmofferingsmthat mhavemvaluemformcustomers,mclients,mpartners,mand msocietymat mlar
gemismreferred mtomas
Versionm1 2
mynursytest.store
,DOWNLOAD THE Test Bank for Marketing 15th Edition Kerin
m m m m m m m m
Marketing 15th Edition by Kerin CH01
m m m m m
A) manufacturing.
B) advertising.
C) marketing.
D) selling.
E) promotion.
8) Allmof mthemfollowingmaremtruemabout mmarketingmexceptmwhich?
A) Marketingmismambroadermactivitymthanmadvertising.
B) Marketingmstressesmthemimportancemof mdeliveringmgenuinembenefitsminmthemofferingsm
of mgoods,mservices,mand mideasmsold mtomcustomers.
C) Successfulmmarketingmusuallymresultsminmonem"winner"mand monemorm morem "losers."
D) Whenmanmorganizationmengagesminmmarketing,mit mshould malsomcreatemvaluemform
itsmpartnersmand msociety.
E) Marketingmismambroadermactivitymthanmpersonalmselling.
9) What mdomanmorganization'smstockholders,mitsmsuppliers,mitsmemployees,mitsmcustomers,ma
nd msocietymat mlargemallmsharemwhat mhaveminmcommonmwithmregard mtomanmorganization?
A) Allmshould mbenefit mfrommthemmarketingmof manmorganization'smoffering.
B) Everyonemhasmamsayminmthemultimatemdesignmof mamproduct.
C) Everyonemismlegallymculpablemif msomethingmgoesmwrongmwithmamproduct.
D) Allmhavemtommakemsomemtypemof mdirect mfinancialminvestment minmthemorganizationmso
mit mcanmprofitablymsellmitsmproducts.
E) Allmusemthemproductsmand/ormservicesmmarketed mbymthemorganization.
10) Mizunomdesignsmand msellsmhigh-
qualitymbaseballmgloves.mWhomlikelymbenefitsmfrommthemfirm'smmarketingmactivitiesmformitsmgl
oves?
Versionm1 3
mynursytest.store
, DOWNLOAD THE Test Bank for Marketing 15th Edition Kerin
m m m m m m m m
Marketing 15th Edition by Kerin CH01
m m m m m
A) ambaseballmormsoftballmplayermwhompurchasesmamnew mMizuno mglove
B) themDick'smSportingmGoodsmsalespersonmwhomsellsmamcustomermamMizunomglove
C) themsuppliermwhomprovided mthemleathermtomMizuno
D) themshareholdersmof mMizuno,mthemcompanymthat mdesignsmand mmanufacturesmthemgloves
E) Allmstakeholders,mevenmsocietymat mlarge
11) Tomservembothmbuyersmand msellers,mmarketingmseeksmtom
and msatisfymthemneedsmand mwantsmof mprospectivemcustomers.
A) change
B) circumvent
C) deny
D) discover
E) measure
12) Tomservembothmbuyersmand msellers,mmarketingmseeksmtomdiscovermand m
themneedsmand mwantsmof mprospectivemcustomers.
A) change
B) satisfy
C) circumvent
D) align
E) preserve
13) Whethermanmindividualmismconsideringmampurchasemformpersonalmormhousehold muse,morm
anmorganizationmismbuyingmformitsmownmusemormformresale,mthem individualmormorganizationmwou
ld mbemconsidered
Versionm1 4
mynursytest.store
m m m m m m m m
Marketing 15th Edition by Kerin CH01
m m m m m
ANSWERS ARE LOCATED IN THE SECOND PART OF THIS DOCUMENT
m m m m m m m m m
MULTIPLEmCHOICEm-
mChoosemthemonemalternativemthatmbestmcompletesmthemstatementmormanswersmthemquestion.
1) Chobanimintroduced mamGreek-stylemyogurt minmresponsemto
A) anmincreased minterest minmMediterraneanmculture.
B) modernmdairy-farmingmtechniques.
C) amreduced minterest minmhealthmfood.
D) changingmtastesmof mAmericanmconsumers.
E) themmarketabilitymof mkid-friendlymfoods.
2) Frommitsminception,mwheremdid mChobanimwant mtomplacemitsmyogurt?
A) inmorganicmfoodsmsectionmof mmajormgrocerymstoremchains
B) inmwarehousemclubmstoresmlikemSam'smClubmormCostco
C) inmthemdairymcasemof mmajormgrocerymstoremchains
D) inmmassmmerchandisemstoresmlikemTarget
E) inmindependent morganicmcooperatives,mfarmer'smmarkets,mand mmajormorganicmgrocer
ymstoresmlikemWholemFoodsmormSprouts
3) Whichmof mthemfollowingmmarketingmmixmstrategiesmhasmChobanimused mtomsellmitsmyogurt?
A) priced mthemChobanimyogurt mlinembelow mDannon’smtomincreasemmarket mshare
B) sponsored mU.S.mOlympicmand mParalympicmteams
C) offered msweetermproductsmtomincreasemsalesmovermcompetitormYoplait
D) introduced mamnew mlinemof mflavored mcoffeemcreamers
E) stopped mairingmtelevisionmadsminmordermtompromotemanmactivemlifestyle
4) Whichmstatement mabout mmarketingmismmost maccurate?
Versionm1 1
mynursytest.store
,DOWNLOAD THE Test Bank for Marketing 15th Edition Kerin
m m m m m m m m
Marketing 15th Edition by Kerin CH01
m m m m m
A) Unlessmyoumtakemammarketingmclass,myoumwillmnevermtrulymknowmanythingmabo
ut mmarketing.
B) Marketingmismnothingmmoremthanmcommonmsense.
C) Marketingmrequiresmanminnatemsensemof mcreativity;myoumeithermhavemit mor myoumdon't.
D) Youmcanmcallmyourself mammarketingmexpert monlymif myoumhavemsold msomethingmforma
profit.
E) Youmhavemsignificant mmarketingmexpertisemsincemyoummakemmarketing-related mdecisions
everymday.
5) ElonmMuskmwasminvolved minmtheminceptionmof mallmof mthemfollowingmcompaniesm m except
which?
A) SpaceX
B) PayPal
C) Tesla
D) Facebook
E) Neuralink
6) Marketingmrefersmtomthe
A) researchmand mdevelopment mof mnew mproductsmthat mexistingmcustomersmwant mtompurchase.
B) expansionmof mcompaniesmintomothermcountries.
C) processmof midentifyingmthembest mlocalmplantsmtomservemparticularmgeographicmmarkets.
D) activityminvolved minmgettingmamproduct mormservicemfrommthemmanufacturermtomt
hemultimatemconsumersmand morganizationalmbuyers.
E) activity,mset mof minstitutions,mand mprocessesmformcreating,mcommunicating,mdeliverin
g,mand mexchangingmofferingsmthat mhavemvaluemformcustomers,mclients,mpartners,mand msocietymat ml
arge.
7) Themactivity,mset mof minstitutions,mand mprocessesmformcreating,mcommunicating,mdelivering
,mand mexchangingmofferingsmthat mhavemvaluemformcustomers,mclients,mpartners,mand msocietymat mlar
gemismreferred mtomas
Versionm1 2
mynursytest.store
,DOWNLOAD THE Test Bank for Marketing 15th Edition Kerin
m m m m m m m m
Marketing 15th Edition by Kerin CH01
m m m m m
A) manufacturing.
B) advertising.
C) marketing.
D) selling.
E) promotion.
8) Allmof mthemfollowingmaremtruemabout mmarketingmexceptmwhich?
A) Marketingmismambroadermactivitymthanmadvertising.
B) Marketingmstressesmthemimportancemof mdeliveringmgenuinembenefitsminmthemofferingsm
of mgoods,mservices,mand mideasmsold mtomcustomers.
C) Successfulmmarketingmusuallymresultsminmonem"winner"mand monemorm morem "losers."
D) Whenmanmorganizationmengagesminmmarketing,mit mshould malsomcreatemvaluemform
itsmpartnersmand msociety.
E) Marketingmismambroadermactivitymthanmpersonalmselling.
9) What mdomanmorganization'smstockholders,mitsmsuppliers,mitsmemployees,mitsmcustomers,ma
nd msocietymat mlargemallmsharemwhat mhaveminmcommonmwithmregard mtomanmorganization?
A) Allmshould mbenefit mfrommthemmarketingmof manmorganization'smoffering.
B) Everyonemhasmamsayminmthemultimatemdesignmof mamproduct.
C) Everyonemismlegallymculpablemif msomethingmgoesmwrongmwithmamproduct.
D) Allmhavemtommakemsomemtypemof mdirect mfinancialminvestment minmthemorganizationmso
mit mcanmprofitablymsellmitsmproducts.
E) Allmusemthemproductsmand/ormservicesmmarketed mbymthemorganization.
10) Mizunomdesignsmand msellsmhigh-
qualitymbaseballmgloves.mWhomlikelymbenefitsmfrommthemfirm'smmarketingmactivitiesmformitsmgl
oves?
Versionm1 3
mynursytest.store
, DOWNLOAD THE Test Bank for Marketing 15th Edition Kerin
m m m m m m m m
Marketing 15th Edition by Kerin CH01
m m m m m
A) ambaseballmormsoftballmplayermwhompurchasesmamnew mMizuno mglove
B) themDick'smSportingmGoodsmsalespersonmwhomsellsmamcustomermamMizunomglove
C) themsuppliermwhomprovided mthemleathermtomMizuno
D) themshareholdersmof mMizuno,mthemcompanymthat mdesignsmand mmanufacturesmthemgloves
E) Allmstakeholders,mevenmsocietymat mlarge
11) Tomservembothmbuyersmand msellers,mmarketingmseeksmtom
and msatisfymthemneedsmand mwantsmof mprospectivemcustomers.
A) change
B) circumvent
C) deny
D) discover
E) measure
12) Tomservembothmbuyersmand msellers,mmarketingmseeksmtomdiscovermand m
themneedsmand mwantsmof mprospectivemcustomers.
A) change
B) satisfy
C) circumvent
D) align
E) preserve
13) Whethermanmindividualmismconsideringmampurchasemformpersonalmormhousehold muse,morm
anmorganizationmismbuyingmformitsmownmusemormformresale,mthem individualmormorganizationmwou
ld mbemconsidered
Versionm1 4
mynursytest.store
