PGA LEVEL 1: FACILITY MANAGEMENT: EXAM QUESTIONS WITH
THE LATEST AND UPDATED SCORES
1) Who should provide direction for creating the business plan at a golf operation? --
_ _ _ _ _ _ _ _ _ _ _ _ _
Answer ✔✔ golf operation stakeholders
_ _ _ _ _
2) What are the five phases (in order from first to fifth) of the PGA Business
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Planning Model? -- Answer ✔✔ Define the business; assess the current state of
_ _ _ _ _ _ _ _ _ _ _ _ _
the business; develop goals, objectives, and strategies; develop financial forecasts
_ _ _ _ _ _ _ _ _ _
and budgets; monitor performance
_ _ _
3) What is the usual business destination for long-range planning? -- Answer ✔✔ 3-5
_ _ _ _ _ _ _ _ _ _ _ _ _
years
4) What is the most significant benefit of strategic business planning? -- Answer ✔✔
_ _ _ _ _ _ _ _ _ _ _ _ _
Provides long-term vision and destination
_ _ _ _
5) You are in the process of completing a business plan for the golf shop. Initial
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _
forecasts of sales, expenses, and profit have been made. Past data has been
_ _ _ _ _ _ _ _ _ _ _ _ _
analyzed and important inside and outside factors have been identified. What is
_ _ _ _ _ _ _ _ _ _ _ _
the next step to be taken towards completing the plan? -- Answer ✔✔ Make
_ _ _ _ _ _ _ _ _ _ _ _ _ _
assumptions about how inside and outside factors will affect the business
_ _ _ _ _ _ _ _ _ _
6) A golf professional is purchasing a golf course. The business plan he presented to
_ _ _ _ _ _ _ _ _ _ _ _ _ _
his banker included his history of successfully operating similar facilities, budget
_ _ _ _ _ _ _ _ _ _ _
projections for the first five years under his management, and objectives and
_ _ _ _ _ _ _ _ _ _ _ _
strategies for reaching his goals. The banker rejected his loan application because
_ _ _ _ _ _ _ _ _ _ _ _
of missing information. What important element is missing from the business plan?
_ _ _ _ _ _ _ _ _ _ _
_-- Answer ✔✔ Proposed mission statement
_ _ _ _ _
,7) What time frame would be the least effective for monitoring the progress and
_ _ _ _ _ _ _ _ _ _ _ _ _
performance of a business plan? -- Answer ✔✔ Annually _ _ _ _ _ _ _ _
8) The process for developing a business plan stars before you establish the goals
_ _ _ _ _ _ _ _ _ _ _ _ _
you would like to achieve for the shop's coming year. -- Answer ✔✔ True
_ _ _ _ _ _ _ _ _ _ _ _ _
9) A well thought out business plan will typically focus on achieving financial goals. --
_ _ _ _ _ _ _ _ _ _ _ _ _ _
Answer ✔✔ False _ _
10) Staff should be involved in effective business planning to create a sense of
_ _ _ _ _ _ _ _ _ _ _ _ _
ownership. -- Answer ✔✔ True _ _ _ _
11) Assessing the current state of the business is the most significant advantage of
_ _ _ _ _ _ _ _ _ _ _ _ _
strategic business planning. -- Answer ✔✔ False
_ _ _ _ _ _
12) According to the Business Planning Model, a business plan should build on and
_ _ _ _ _ _ _ _ _ _ _ _ _
refine the operational plan. -- Answer ✔✔ False
_ _ _ _ _ _ _
13) Proactive planning is one of the anticipated outcomes of strategic business
_ _ _ _ _ _ _ _ _ _ _
planning? -- Answer ✔✔ True _ _ _ _
14) Clarification of job responsibilities is one of the added values provided by the
_ _ _ _ _ _ _ _ _ _ _ _ _
strategic planning process? -- Answer ✔✔ False
_ _ _ _ _ _
15) Business goals are typically developed in the Defining the Business phase of the
_ _ _ _ _ _ _ _ _ _ _ _ _
business planning process. -- Answer ✔✔ False
_ _ _ _ _ _
16) Typically, a written set of core values is developed in the Defining the Business
_ _ _ _ _ _ _ _ _ _ _ _ _ _
phase of the business planning process. -- Answer ✔✔ True
_ _ _ _ _ _ _ _ _
17) Helping establish a starting point for goals, objectives, and related strategies is an
_ _ _ _ _ _ _ _ _ _ _ _ _
appropriate use of the SWOT analysis. -- Answer ✔✔ True
_ _ _ _ _ _ _ _ _
18) Financial forecasts should be based on historical data derived from a linear trend
_ _ _ _ _ _ _ _ _ _ _ _ _
analysis. -- Answer ✔✔ False
_ _ _ _
, 19) Which statement below is a statement to avoid when developing an effective
_ _ _ _ _ _ _ _ _ _ _ _
mission statement? -- Answer ✔✔ A restatement of the facility description
_ _ _ _ _ _ _ _ _ _
20) Revising a mission statement for a facility is an indication of what? -- Answer ✔✔
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _
A sign that the business changed in response to internal factors and external
_ _ _ _ _ _ _ _ _ _ _ _ _
market conditions _
21) Marketing is a subset of promotion. -- Answer ✔✔ True
_ _ _ _ _ _ _ _ _
22) Which of the following is not one of the five "P's" of marketing? -- Answer ✔✔
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
publicity
23) Which type of Moment of Truth is building a brand at a facility? -- Answer ✔✔
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
interactive and non-interactive _ _
24) What is an example of indirect competition to an 18-hole daily fee facility? --
_ _ _ _ _ _ _ _ _ _ _ _ _ _
Answer ✔✔ Jet-ski rental
_ _ _
25) selling yourself, selling the facility, and selling the game of golf are the three
_ _ _ _ _ _ _ _ _ _ _ _ _ _
principal layers of what type of marketing? -- Answer ✔✔ internal focus
_ _ _ _ _ _ _ _ _ _ _
26) Which type of marketing strategy includes letters to the editor, television
_ _ _ _ _ _ _ _ _ _ _
appearances, speaking engagements, and special needs programs? -- Answer ✔✔
_ _ _ _ _ _ _ _ _ _
public relations/publicity
_
27) Knowledge of competition is an important starting point for putting together a
_ _ _ _ _ _ _ _ _ _ _ _
marketing plan. -- Answer ✔✔ True _ _ _ _ _
28) What is an Attraction Program at a facility? -- Answer ✔✔ free, short teaching,
_ _ _ _ _ _ _ _ _ _ _ _ _ _
demonstration, or informational clinic _ _ _
29) A way to gauge the success of a promotional effort is to perform a cost/benefit
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _
analysis. -- Answer ✔✔ True
_ _ _ _
THE LATEST AND UPDATED SCORES
1) Who should provide direction for creating the business plan at a golf operation? --
_ _ _ _ _ _ _ _ _ _ _ _ _
Answer ✔✔ golf operation stakeholders
_ _ _ _ _
2) What are the five phases (in order from first to fifth) of the PGA Business
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Planning Model? -- Answer ✔✔ Define the business; assess the current state of
_ _ _ _ _ _ _ _ _ _ _ _ _
the business; develop goals, objectives, and strategies; develop financial forecasts
_ _ _ _ _ _ _ _ _ _
and budgets; monitor performance
_ _ _
3) What is the usual business destination for long-range planning? -- Answer ✔✔ 3-5
_ _ _ _ _ _ _ _ _ _ _ _ _
years
4) What is the most significant benefit of strategic business planning? -- Answer ✔✔
_ _ _ _ _ _ _ _ _ _ _ _ _
Provides long-term vision and destination
_ _ _ _
5) You are in the process of completing a business plan for the golf shop. Initial
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _
forecasts of sales, expenses, and profit have been made. Past data has been
_ _ _ _ _ _ _ _ _ _ _ _ _
analyzed and important inside and outside factors have been identified. What is
_ _ _ _ _ _ _ _ _ _ _ _
the next step to be taken towards completing the plan? -- Answer ✔✔ Make
_ _ _ _ _ _ _ _ _ _ _ _ _ _
assumptions about how inside and outside factors will affect the business
_ _ _ _ _ _ _ _ _ _
6) A golf professional is purchasing a golf course. The business plan he presented to
_ _ _ _ _ _ _ _ _ _ _ _ _ _
his banker included his history of successfully operating similar facilities, budget
_ _ _ _ _ _ _ _ _ _ _
projections for the first five years under his management, and objectives and
_ _ _ _ _ _ _ _ _ _ _ _
strategies for reaching his goals. The banker rejected his loan application because
_ _ _ _ _ _ _ _ _ _ _ _
of missing information. What important element is missing from the business plan?
_ _ _ _ _ _ _ _ _ _ _
_-- Answer ✔✔ Proposed mission statement
_ _ _ _ _
,7) What time frame would be the least effective for monitoring the progress and
_ _ _ _ _ _ _ _ _ _ _ _ _
performance of a business plan? -- Answer ✔✔ Annually _ _ _ _ _ _ _ _
8) The process for developing a business plan stars before you establish the goals
_ _ _ _ _ _ _ _ _ _ _ _ _
you would like to achieve for the shop's coming year. -- Answer ✔✔ True
_ _ _ _ _ _ _ _ _ _ _ _ _
9) A well thought out business plan will typically focus on achieving financial goals. --
_ _ _ _ _ _ _ _ _ _ _ _ _ _
Answer ✔✔ False _ _
10) Staff should be involved in effective business planning to create a sense of
_ _ _ _ _ _ _ _ _ _ _ _ _
ownership. -- Answer ✔✔ True _ _ _ _
11) Assessing the current state of the business is the most significant advantage of
_ _ _ _ _ _ _ _ _ _ _ _ _
strategic business planning. -- Answer ✔✔ False
_ _ _ _ _ _
12) According to the Business Planning Model, a business plan should build on and
_ _ _ _ _ _ _ _ _ _ _ _ _
refine the operational plan. -- Answer ✔✔ False
_ _ _ _ _ _ _
13) Proactive planning is one of the anticipated outcomes of strategic business
_ _ _ _ _ _ _ _ _ _ _
planning? -- Answer ✔✔ True _ _ _ _
14) Clarification of job responsibilities is one of the added values provided by the
_ _ _ _ _ _ _ _ _ _ _ _ _
strategic planning process? -- Answer ✔✔ False
_ _ _ _ _ _
15) Business goals are typically developed in the Defining the Business phase of the
_ _ _ _ _ _ _ _ _ _ _ _ _
business planning process. -- Answer ✔✔ False
_ _ _ _ _ _
16) Typically, a written set of core values is developed in the Defining the Business
_ _ _ _ _ _ _ _ _ _ _ _ _ _
phase of the business planning process. -- Answer ✔✔ True
_ _ _ _ _ _ _ _ _
17) Helping establish a starting point for goals, objectives, and related strategies is an
_ _ _ _ _ _ _ _ _ _ _ _ _
appropriate use of the SWOT analysis. -- Answer ✔✔ True
_ _ _ _ _ _ _ _ _
18) Financial forecasts should be based on historical data derived from a linear trend
_ _ _ _ _ _ _ _ _ _ _ _ _
analysis. -- Answer ✔✔ False
_ _ _ _
, 19) Which statement below is a statement to avoid when developing an effective
_ _ _ _ _ _ _ _ _ _ _ _
mission statement? -- Answer ✔✔ A restatement of the facility description
_ _ _ _ _ _ _ _ _ _
20) Revising a mission statement for a facility is an indication of what? -- Answer ✔✔
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _
A sign that the business changed in response to internal factors and external
_ _ _ _ _ _ _ _ _ _ _ _ _
market conditions _
21) Marketing is a subset of promotion. -- Answer ✔✔ True
_ _ _ _ _ _ _ _ _
22) Which of the following is not one of the five "P's" of marketing? -- Answer ✔✔
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
publicity
23) Which type of Moment of Truth is building a brand at a facility? -- Answer ✔✔
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
interactive and non-interactive _ _
24) What is an example of indirect competition to an 18-hole daily fee facility? --
_ _ _ _ _ _ _ _ _ _ _ _ _ _
Answer ✔✔ Jet-ski rental
_ _ _
25) selling yourself, selling the facility, and selling the game of golf are the three
_ _ _ _ _ _ _ _ _ _ _ _ _ _
principal layers of what type of marketing? -- Answer ✔✔ internal focus
_ _ _ _ _ _ _ _ _ _ _
26) Which type of marketing strategy includes letters to the editor, television
_ _ _ _ _ _ _ _ _ _ _
appearances, speaking engagements, and special needs programs? -- Answer ✔✔
_ _ _ _ _ _ _ _ _ _
public relations/publicity
_
27) Knowledge of competition is an important starting point for putting together a
_ _ _ _ _ _ _ _ _ _ _ _
marketing plan. -- Answer ✔✔ True _ _ _ _ _
28) What is an Attraction Program at a facility? -- Answer ✔✔ free, short teaching,
_ _ _ _ _ _ _ _ _ _ _ _ _ _
demonstration, or informational clinic _ _ _
29) A way to gauge the success of a promotional effort is to perform a cost/benefit
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _
analysis. -- Answer ✔✔ True
_ _ _ _
