SMPS CPSM Exam - Domain 01:
Marketing Research Questions and
Answers 100% Pass
Tools that use statistical analysis and predictive modeling to forecast future events. -
✔✔Advanced Analytics
The practice of assessing your current position - where your firm stands right now in
terms of finances, visibility within a market sector, competition, and a variety of other
measures. A SWOT analysis is often used as an assessment tool. - ✔✔Audit
The sum of a set of numbers, divided by the amount of numbers in that set. One way of
expressing the typical value in a set of data. - ✔✔Average
A measurement activity that compares one aspect of a thing to that same aspect in a
different thing. - ✔✔Benchmarking
Create a basis for comparison. Most often used to compare one company to peer firms,
can also be used to determine best practices or key trends within a specific design
typology. - ✔✔Benchmarking Survey
Katelyn Whitman, All Rights Reserved © 2025 1
, A prejudice shown towards or against something based on subjective perceptions of
experiences or opinions. - ✔✔Bias
A collection of data sets so large and complex that it becomes difficult to process using
typical database management tools or traditional data-processing applications. - ✔✔Big
Data
A predictive relationship between two variables, where one causes the other. -
✔✔Causation
Used to gauge clients' feelings about a firm's capabilities, staff, level of services, and
success at meeting clients' expectations. Often includes elements of perception and
market intelligence surveys. - ✔✔Client Satisfaction Survey
A form of question that limits possible answers by providing a list of answers that the
respondent must choose from. - ✔✔Closed Question
The process of combining the data into meaningful categories and then marking the
categories with a code label so they can be easily compared and analyzed. - ✔✔Coding
Used to compare relationships between distinct points of data and to demonstrate
patterns. They are typically vertically oriented. - ✔✔Comparison Charts
A statistics term that defines a range of values within which the population parameter
of interest is likely to be included. - ✔✔Confidence Interval
Katelyn Whitman, All Rights Reserved © 2025 2
Marketing Research Questions and
Answers 100% Pass
Tools that use statistical analysis and predictive modeling to forecast future events. -
✔✔Advanced Analytics
The practice of assessing your current position - where your firm stands right now in
terms of finances, visibility within a market sector, competition, and a variety of other
measures. A SWOT analysis is often used as an assessment tool. - ✔✔Audit
The sum of a set of numbers, divided by the amount of numbers in that set. One way of
expressing the typical value in a set of data. - ✔✔Average
A measurement activity that compares one aspect of a thing to that same aspect in a
different thing. - ✔✔Benchmarking
Create a basis for comparison. Most often used to compare one company to peer firms,
can also be used to determine best practices or key trends within a specific design
typology. - ✔✔Benchmarking Survey
Katelyn Whitman, All Rights Reserved © 2025 1
, A prejudice shown towards or against something based on subjective perceptions of
experiences or opinions. - ✔✔Bias
A collection of data sets so large and complex that it becomes difficult to process using
typical database management tools or traditional data-processing applications. - ✔✔Big
Data
A predictive relationship between two variables, where one causes the other. -
✔✔Causation
Used to gauge clients' feelings about a firm's capabilities, staff, level of services, and
success at meeting clients' expectations. Often includes elements of perception and
market intelligence surveys. - ✔✔Client Satisfaction Survey
A form of question that limits possible answers by providing a list of answers that the
respondent must choose from. - ✔✔Closed Question
The process of combining the data into meaningful categories and then marking the
categories with a code label so they can be easily compared and analyzed. - ✔✔Coding
Used to compare relationships between distinct points of data and to demonstrate
patterns. They are typically vertically oriented. - ✔✔Comparison Charts
A statistics term that defines a range of values within which the population parameter
of interest is likely to be included. - ✔✔Confidence Interval
Katelyn Whitman, All Rights Reserved © 2025 2
