FBLA Intro to Marketing Concepts
UPDATED Exam Questions and CORRECT
Answers
a business will miss some customers if it has not placed information on its internet - CORRECT
ANSWER - Location
A component of the marketing mix that provides protection and security for the product until the
consumer can use it is - CORRECT ANSWER - packaging
A marketing mix is the blending of which marketing elements? - CORRECT ANSWER -
Product, price, distribution, and promotion
A marketing mix that is designed to reach business customers might stress - CORRECT
ANSWER - a quantity price discount
A retail buyer typically requires skills in which of the following marketing functions? -
CORRECT ANSWER - Pricing
written marketing plan should - CORRECT ANSWER - identify your overall marketing
strategy
A unique, memorable quality of a brand is its - CORRECT ANSWER - image
Advertising agencies and public relations firms are often involved in which of the seven
marketing functions? - CORRECT ANSWER - promotion
Advertising can be very important for new businesses because it - CORRECT ANSWER -
lets potential customers know what kinds of products or service you offer
, As a marketing employee who is handling customer requests, questions, and complaints, your
response to the customer inust depend upon_ - CORRECT ANSWER - knowledge of a
company polices
Because people cannot see or handle a service, it is important for the marketer to focus on the -
CORRECT ANSWER - convenience of the service
Businesses that operate on the Web need to hire - CORRECT ANSWER - Hire personal
with skill in technologies
Companies using a sales-based objective will sell their products - CORRECT ANSWER -
to markets with a large number of available customers
Effective marketing relies on the principles and concepts of - CORRECT ANSWER -
Economics
Elizabeth is an advertising salesperson for a local newspaper. She earns a 12 percent commission
on her sales. La st month, Elizabeth sold $14,982 in advertising. Her commission was -
CORRECT ANSWER - $1,797.84
For exchange to take place - CORRECT ANSWER - There must be at least two parties
For managers and other decision-makers, the most important part of a marketing information
system is the - CORRECT ANSWER - output
In a market economy, who decides how products are produced? - CORRECT ANSWER -
Business
In a sales situation, describing an item's features to a customer is known as - CORRECT
ANSWER - Presenting the products
UPDATED Exam Questions and CORRECT
Answers
a business will miss some customers if it has not placed information on its internet - CORRECT
ANSWER - Location
A component of the marketing mix that provides protection and security for the product until the
consumer can use it is - CORRECT ANSWER - packaging
A marketing mix is the blending of which marketing elements? - CORRECT ANSWER -
Product, price, distribution, and promotion
A marketing mix that is designed to reach business customers might stress - CORRECT
ANSWER - a quantity price discount
A retail buyer typically requires skills in which of the following marketing functions? -
CORRECT ANSWER - Pricing
written marketing plan should - CORRECT ANSWER - identify your overall marketing
strategy
A unique, memorable quality of a brand is its - CORRECT ANSWER - image
Advertising agencies and public relations firms are often involved in which of the seven
marketing functions? - CORRECT ANSWER - promotion
Advertising can be very important for new businesses because it - CORRECT ANSWER -
lets potential customers know what kinds of products or service you offer
, As a marketing employee who is handling customer requests, questions, and complaints, your
response to the customer inust depend upon_ - CORRECT ANSWER - knowledge of a
company polices
Because people cannot see or handle a service, it is important for the marketer to focus on the -
CORRECT ANSWER - convenience of the service
Businesses that operate on the Web need to hire - CORRECT ANSWER - Hire personal
with skill in technologies
Companies using a sales-based objective will sell their products - CORRECT ANSWER -
to markets with a large number of available customers
Effective marketing relies on the principles and concepts of - CORRECT ANSWER -
Economics
Elizabeth is an advertising salesperson for a local newspaper. She earns a 12 percent commission
on her sales. La st month, Elizabeth sold $14,982 in advertising. Her commission was -
CORRECT ANSWER - $1,797.84
For exchange to take place - CORRECT ANSWER - There must be at least two parties
For managers and other decision-makers, the most important part of a marketing information
system is the - CORRECT ANSWER - output
In a market economy, who decides how products are produced? - CORRECT ANSWER -
Business
In a sales situation, describing an item's features to a customer is known as - CORRECT
ANSWER - Presenting the products
