BCOR Chapter 13-16 Exam Study Guide GUARANTEE A+
2025/2026
when you need more in-depth information, marketers must develop their own research and obtain -
primary data
what are some of the methods of collection for primary data? - observation, customer comments, and
focus groups
age, education level, income, and taste are all examples of how consumer groups - differ greatly
getting products to consumers when and where they are wanted is critical to market success. Many
times it is the responsibility of - intermediaries
advertising, personal selling, public relations, publicity, and word of mouth are considered to be part of -
promotion
the attributes typically used to differentiate consumer groups: - age, income, education
T/F the process of dividing the total market into groups with similar characteristics is called target
marketing - False
dividing the market by age, income, and education level is - demographic segmentation
dividing the market based on group values, attitudes, and interests would be considered - psychographic
segmentation
when using benefit segmentation, marketers must determine - the product features that appeal to the
target segments
T/F separating the market by the amount of product use is called benefit segmentation - false
, one-to-one marketing focuses on developing a unique mix of goods and services for each - individual
customer
mass marketing means that products and promotions are developed in order to please - large groups of
people
the strategy focused on keeping individual customers over time by offering them products that meet
their exact needs is - relationship marketing
studying the thought processes people use to make buying decisions and the factors that influence their
choices is - consumer behavior
T/F changes in an individuals behavior resulting from previous experiences and information creates
culture - False
the set of values, attitudes, and ways of doing things transmitted from one generation to another is -
culture
the set of values, attitudes, and ways of doing things that differentiates a group as belonging to a certain
ethnic, racial, or other group is a - subculture
_______ products to new markets is an ongoing process for marketers wishing to compete succssfully -
adapting
everything that consumers evaluate when deciding whether to buy something is referred to as the - total
product offer
companies rarely sell one product, but offer a - product mix
when a firm offers more than one product line, it is said to be offering a - product mix
__________ is the creation of real or perceived product differences - product differentiation
2025/2026
when you need more in-depth information, marketers must develop their own research and obtain -
primary data
what are some of the methods of collection for primary data? - observation, customer comments, and
focus groups
age, education level, income, and taste are all examples of how consumer groups - differ greatly
getting products to consumers when and where they are wanted is critical to market success. Many
times it is the responsibility of - intermediaries
advertising, personal selling, public relations, publicity, and word of mouth are considered to be part of -
promotion
the attributes typically used to differentiate consumer groups: - age, income, education
T/F the process of dividing the total market into groups with similar characteristics is called target
marketing - False
dividing the market by age, income, and education level is - demographic segmentation
dividing the market based on group values, attitudes, and interests would be considered - psychographic
segmentation
when using benefit segmentation, marketers must determine - the product features that appeal to the
target segments
T/F separating the market by the amount of product use is called benefit segmentation - false
, one-to-one marketing focuses on developing a unique mix of goods and services for each - individual
customer
mass marketing means that products and promotions are developed in order to please - large groups of
people
the strategy focused on keeping individual customers over time by offering them products that meet
their exact needs is - relationship marketing
studying the thought processes people use to make buying decisions and the factors that influence their
choices is - consumer behavior
T/F changes in an individuals behavior resulting from previous experiences and information creates
culture - False
the set of values, attitudes, and ways of doing things transmitted from one generation to another is -
culture
the set of values, attitudes, and ways of doing things that differentiates a group as belonging to a certain
ethnic, racial, or other group is a - subculture
_______ products to new markets is an ongoing process for marketers wishing to compete succssfully -
adapting
everything that consumers evaluate when deciding whether to buy something is referred to as the - total
product offer
companies rarely sell one product, but offer a - product mix
when a firm offers more than one product line, it is said to be offering a - product mix
__________ is the creation of real or perceived product differences - product differentiation
