IAB Practice Questions with Correct
Answers 100% Pass
The millions of smaller websites that each receive a relatively small amount of traffic
are collectively known as what? - ✔✔Long tail
The "sell side" is made up of companies that create the content that ads run next to,
whereas this side consists of the companies that are running the ads. - ✔✔Buy
The benefits of an in-house team handling a brand's advertising include: - ✔✔Cost
efficiencies
More control over their own data
Greater transparency into the media buying process
When a person accesses the internet on their smartphone while watching TV, they are
engaging in: - ✔✔Multi-screening
Incentives are most commonly associated with what stage in the consumer decision
funnel? - ✔✔Purchase
Katelyn Whitman, All Rights Reserved © 2025 1
,Which stage in the consumer decision funnel is a marketer focusing on when he or
she is sharing the details of how a brand's product works? - ✔✔Consideration
A company that owns agencies and other types of marketing, media, and advertising
companies is called a(n): - ✔✔Holding company
An Independent agency is an agency not owned by a holding company such as
Merkle, Horizon Media, and RPA. - ✔✔True
Rewarding consumers who share a company's product on Facebook is an initiative
focused on which stage in the consumer decision journey? - ✔✔Advocacy
When a consumer shares a brand's ad on a social site, this is a combination of what
two types of media? - ✔✔Paid and earned
We connect to the internet primarily by browser on both desktop and mobile devices. -
✔✔False
This type of search provides results based solely on relevancy and does not cost a
website anything if a person clicks on its link. - ✔✔Organic
An ad's dimensions, width, and height, are measured using what? - ✔✔Pixels
When a consumer shares a brand's ad on a social site, this is a combination of what
Katelyn Whitman, All Rights Reserved © 2025 2
, two types of media? - ✔✔Paid and earned
SEM stands for Search Engine Marketing and is the name given to what kind of
search? - ✔✔Paid
Which of the following ad formats is a desktop Rising Star? - ✔✔Filmstrip
Pushdown
Sidekick
This is a collection of standardized banner sizes. - ✔✔Universal Ad Package (UAP)
Generally speaking, larger-sized ad units usually designed with special creative
capabilities that steal the viewer's attention away from the content are called this. -
✔✔High impact
A type of website that includes AOL, Bing, and YouTube: - ✔✔Portals
The size or style in which an ad appears is referred to as its: - ✔✔Format
There is an ad unit by this name in all three of the Rising Star families - ✔✔Filmstrip
SEM stands for Search Engine Marketing and is the name given to what kind of
search? - ✔✔Paid
Rewarding consumers who share a company's product on Facebook is an intiative
Katelyn Whitman, All Rights Reserved © 2025 3
Answers 100% Pass
The millions of smaller websites that each receive a relatively small amount of traffic
are collectively known as what? - ✔✔Long tail
The "sell side" is made up of companies that create the content that ads run next to,
whereas this side consists of the companies that are running the ads. - ✔✔Buy
The benefits of an in-house team handling a brand's advertising include: - ✔✔Cost
efficiencies
More control over their own data
Greater transparency into the media buying process
When a person accesses the internet on their smartphone while watching TV, they are
engaging in: - ✔✔Multi-screening
Incentives are most commonly associated with what stage in the consumer decision
funnel? - ✔✔Purchase
Katelyn Whitman, All Rights Reserved © 2025 1
,Which stage in the consumer decision funnel is a marketer focusing on when he or
she is sharing the details of how a brand's product works? - ✔✔Consideration
A company that owns agencies and other types of marketing, media, and advertising
companies is called a(n): - ✔✔Holding company
An Independent agency is an agency not owned by a holding company such as
Merkle, Horizon Media, and RPA. - ✔✔True
Rewarding consumers who share a company's product on Facebook is an initiative
focused on which stage in the consumer decision journey? - ✔✔Advocacy
When a consumer shares a brand's ad on a social site, this is a combination of what
two types of media? - ✔✔Paid and earned
We connect to the internet primarily by browser on both desktop and mobile devices. -
✔✔False
This type of search provides results based solely on relevancy and does not cost a
website anything if a person clicks on its link. - ✔✔Organic
An ad's dimensions, width, and height, are measured using what? - ✔✔Pixels
When a consumer shares a brand's ad on a social site, this is a combination of what
Katelyn Whitman, All Rights Reserved © 2025 2
, two types of media? - ✔✔Paid and earned
SEM stands for Search Engine Marketing and is the name given to what kind of
search? - ✔✔Paid
Which of the following ad formats is a desktop Rising Star? - ✔✔Filmstrip
Pushdown
Sidekick
This is a collection of standardized banner sizes. - ✔✔Universal Ad Package (UAP)
Generally speaking, larger-sized ad units usually designed with special creative
capabilities that steal the viewer's attention away from the content are called this. -
✔✔High impact
A type of website that includes AOL, Bing, and YouTube: - ✔✔Portals
The size or style in which an ad appears is referred to as its: - ✔✔Format
There is an ad unit by this name in all three of the Rising Star families - ✔✔Filmstrip
SEM stands for Search Engine Marketing and is the name given to what kind of
search? - ✔✔Paid
Rewarding consumers who share a company's product on Facebook is an intiative
Katelyn Whitman, All Rights Reserved © 2025 3
