Stukent Chapter 1 Questions And Answers
100% Correct
section 1: What is marketing? is the process of communicating a company value to
customers
Advertising process of communicating with potential customer to promote a product or
service
Brand management process of creating and maintaining the identity of a brand
customer support activities that assist customers in resolving issues
DISTRIBUTION Path the product or service purchased travels from the company to
consumer
Section 2: Understanding the Customer target audiences (target market) , the identified
groups of consumers most likely to purchase your product or service.
Target Audience Information Demographics (Age, Gender, Geographic Location)
100% Correct
section 1: What is marketing? is the process of communicating a company value to
customers
Advertising process of communicating with potential customer to promote a product or
service
Brand management process of creating and maintaining the identity of a brand
customer support activities that assist customers in resolving issues
DISTRIBUTION Path the product or service purchased travels from the company to
consumer
Section 2: Understanding the Customer target audiences (target market) , the identified
groups of consumers most likely to purchase your product or service.
Target Audience Information Demographics (Age, Gender, Geographic Location)
