100% Correct
4 years How long did it take the Internet to reach 50 million people?
25% What percentage of smartphone owners between the ages of 18-44 state they cannot
recall the last time their mobile phone was not next to them?
Face with Tears of Joy emoji What was the 2015 Oxford Dictionary Word of the Year?
any digital content that is produced and shared by end users of an online service or website
What is user-generated content (UGC)?
Unrealistic customer expectations Which of the following is NOT an advantage of social
media?
True True or False: Consumers now regard social media as a more trustworthy source of
information over traditional marketing communication:
Likes + comments + shares + clicks Which are social media engagements?
, MKT Stukent Quizzes Questions And Answers
100% Correct
The number of people who have seen any activity from your social media account. What
is social media reach?
Brand loyalty
None of these options
Increased Exposure/Brand Awareness
All of these options (Yes)
Lead Generation
Increased traffic Which of the following is a benefit of social media marketing?
What the public shares digitally and verbally about a brand. What is earned media?
industry targeted keywords The strongest Twitter bios usually contain _____________.
All of these options (YES)
It helps you see into the future, as it is the framework for the process of creating your life.
, MKT Stukent Quizzes Questions And Answers
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A picture of your true self in the future
It includes all the important elements of your life and career.
It is who you want to be, what you want to do, how you want to feel, and with whom you want to
associate yourself. What is a personal vision?
Core principles that give meaning to your life. What are values?
What intrigue and motivate you in determining how you want to spend your time. What
are passions?
Opportunities Which of the following are external, and help you foresee what you may be
facing in the industry?
True True or False: You are 7 times more likely to be found on LinkedIn with a profile
picture.
How you want to be found by a potential employer. If you are a student, how should you
describe yourself with your LinkedIn headline?
, MKT Stukent Quizzes Questions And Answers
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Use visuals
Post regular status updates
All of these options (YES)
Find and join LinkedIn groups
Invite people to connect What is a great way to become an active participant on LinkedIn
and Twitter?
Tag or post pictures and videos of people without their permission. Which of the
following should you NOT do on social media?
The words you would use to define your personality, or the value that you offer. What are
personal brand attributes?
Create a social media calendar. What is a way to plan, organize and schedule all social
media activities?