SEO Fundamentals Study Guide Test.
search engine optimization - CORRECT ANSWER The process of getting traffic from free, organic,
editorial, or natural search results on search engines
20% to 30% of searchers click on - CORRECT ANSWER paid results
70% to 80% of searches click on - CORRECT ANSWER SEO/Organic search results
SEO - CORRECT ANSWER Harder to measure ROI but it improves over time
Results take longer
Free
70 - 80% of traffic
Paid Search - CORRECT ANSWER ROI easier to measure, but can stagnate over time
Results can be instant
Cost
20 - 30% of traffic
Technical Component of SEO 1 - CORRECT ANSWER 1. Technical Optimization
Technical Component of SEO 2 - CORRECT ANSWER 2. On-Page Optimization
search engine optimization - CORRECT ANSWER The process of getting traffic from free, organic,
editorial, or natural search results on search engines
20% to 30% of searchers click on - CORRECT ANSWER paid results
70% to 80% of searches click on - CORRECT ANSWER SEO/Organic search results
SEO - CORRECT ANSWER Harder to measure ROI but it improves over time
Results take longer
Free
70 - 80% of traffic
Paid Search - CORRECT ANSWER ROI easier to measure, but can stagnate over time
Results can be instant
Cost
20 - 30% of traffic
Technical Component of SEO 1 - CORRECT ANSWER 1. Technical Optimization
Technical Component of SEO 2 - CORRECT ANSWER 2. On-Page Optimization
