ADS301m STUDY GUIDE TEST.
At a high level, what is the end goal of an SEO for a particular website?
a. To get the page to rank higher in organic search for relevant keywords
b. To increase ranking using paid keywords that allow for ads to be placed higher on the page
c. To drive traffic to a site by linking it to as many keywords as possible
d. Paying a search engine corporation directly for higher placement on - CORRECT ANSWER a
What is the order in which a search engine robot processes a webpage?
a. Discover, Analyze, Index, Receive Query, Determine Relevance, Return Results
b. Analyze, Index, Discover, Determine Relevance, Receive Query, Return Results
c. Receive Query, Analyze, Determine Relevance, Index, Discover, Return Results
d. Discover, Determine Relevance, Index, Receive Query, Analyze, Return Results - CORRECT ANSWER a
True or False: Search engines have evolved to the point where the relevance and density of keywords
are no longer a ranking factor for websites.
a. True
b. False - CORRECT ANSWER b
What is the primary method by which robots (crawlers, spiders) discover new web pages?
a. Webmasters submit their sites to be indexed
b. Robots follow the path created by websites linking to each other
c. User queries activate robots and cause them to begin searching the web
d. Google and other search engines manually add new sites to an index on a regular basis - CORRECT
ANSWER b
What does a robot determine about a new website once it has analyzed it? (Select all that apply.)
a. What topics the site should rank for
,b. What the site is about
c. The relevance of content to a user's search
d. The quality of the site's content - CORRECT ANSWER a, b
What action can you take to aid in the process of having web crawlers, spiders, or robots discover your
site?
a. Perform a search query
b. Submit your site directly to a search engine
c. Add your site to free services like Google Webmasters Tools - CORRECT ANSWER c
In the early days, Google ranked content based primarily on:
a. Speed
b. User experience
c. Backlinks
d. User generated content - CORRECT ANSWER c
To cut down on spam Google has:
a. Made speed more important
b. Made improvements to transparency, personalized search, and more
c. Google has not cut down spam
d. Made authority and page-rank more important - CORRECT ANSWER b
From the list below, choose the answer that most closely matches what the instructor described as the
BEST way to learn and implement SEO, according to the lectures in this lesson.
a. Continuous practice, testing, and modifying of content and optimization plans
b. Following Google best practices and reaching out to Google with questions and concerns
c. Strict adherence to standards documents and workflow procedures
d. Repetition of ideas and policies that have been proven to succeed in the past - CORRECT ANSWER a
,The overall focus of most "white hat" SEOs is traditionally:
a. Increasing advertising revenue
b. Improving organic search results
c. Acquiring paid links
d. "Churn and burn" SEO (high turnover) - CORRECT ANSWER b
How much of a website's traffic comes from the first page of search results?
a. Close to 100%
b. Approximately 70%
c. Approximately 25%
d. Approximately 40%
e. Less than 20% - CORRECT ANSWER b
Based on the discussion of SEO careers in this course, which of the following are potential careers that
fall under the SEO umbrella? (Select all that apply.)
a. Running the Public Relations campaign for a website
b. Working in-house for a company
c. Contracting for a variety of sites and companies
d. Developing content for blogs and social media
e. Working on-site at a marketing agency - CORRECT ANSWER b, c, e
True or False: Search Engine Marketing is another, interchangeable term for SEO.
a. True
b. False - CORRECT ANSWER b
SEO is:
a. More of a web developer skill than a marketing one
b. Benefits from complimentary marketing disciplines
c. A specialist field that doesn't need to work with other marketing disciplines
, d. Often a "one and done" strategy - CORRECT ANSWER b
Which of the following are elements of a website algorithm? Check all that apply.
a. Which queries should lead to a website
b. All of these answers are correct
c. Quality of a website
d. Where in the organic search results the site is displayed
e. Whether or not the site is receiving traffic consistent with its marketing portfolio
f. The relative price of ads or paid links to that website - CORRECT ANSWER a, c, d
True or False: improving the quality of content on the homepage is primarily done to improve search
engine rank.
a. True
b. False - CORRECT ANSWER b
True or False: links to and from your website can have different impacts depending on when and how
they were generated.
a. True
b. False - CORRECT ANSWER a
What are the main categories SEOs have decided affect page rank? Select all apply
a. On-Page factors, which affect a specific page of your site
b. Server-side factors, which affect your site and all other sites hosted on the same server
c. Off-Site factors, such as links to and from your site and your social media profile
d. Hierarchy factors, which affect pages at the top level of your site and trickle down to "sub" pages
e. Domain-level factors, which modify and affect your site as a whole, regardless of the specific page
f. All of the above - CORRECT ANSWER a, c, e
Which of the following items is/are true about the Panda update? Check all reply.
At a high level, what is the end goal of an SEO for a particular website?
a. To get the page to rank higher in organic search for relevant keywords
b. To increase ranking using paid keywords that allow for ads to be placed higher on the page
c. To drive traffic to a site by linking it to as many keywords as possible
d. Paying a search engine corporation directly for higher placement on - CORRECT ANSWER a
What is the order in which a search engine robot processes a webpage?
a. Discover, Analyze, Index, Receive Query, Determine Relevance, Return Results
b. Analyze, Index, Discover, Determine Relevance, Receive Query, Return Results
c. Receive Query, Analyze, Determine Relevance, Index, Discover, Return Results
d. Discover, Determine Relevance, Index, Receive Query, Analyze, Return Results - CORRECT ANSWER a
True or False: Search engines have evolved to the point where the relevance and density of keywords
are no longer a ranking factor for websites.
a. True
b. False - CORRECT ANSWER b
What is the primary method by which robots (crawlers, spiders) discover new web pages?
a. Webmasters submit their sites to be indexed
b. Robots follow the path created by websites linking to each other
c. User queries activate robots and cause them to begin searching the web
d. Google and other search engines manually add new sites to an index on a regular basis - CORRECT
ANSWER b
What does a robot determine about a new website once it has analyzed it? (Select all that apply.)
a. What topics the site should rank for
,b. What the site is about
c. The relevance of content to a user's search
d. The quality of the site's content - CORRECT ANSWER a, b
What action can you take to aid in the process of having web crawlers, spiders, or robots discover your
site?
a. Perform a search query
b. Submit your site directly to a search engine
c. Add your site to free services like Google Webmasters Tools - CORRECT ANSWER c
In the early days, Google ranked content based primarily on:
a. Speed
b. User experience
c. Backlinks
d. User generated content - CORRECT ANSWER c
To cut down on spam Google has:
a. Made speed more important
b. Made improvements to transparency, personalized search, and more
c. Google has not cut down spam
d. Made authority and page-rank more important - CORRECT ANSWER b
From the list below, choose the answer that most closely matches what the instructor described as the
BEST way to learn and implement SEO, according to the lectures in this lesson.
a. Continuous practice, testing, and modifying of content and optimization plans
b. Following Google best practices and reaching out to Google with questions and concerns
c. Strict adherence to standards documents and workflow procedures
d. Repetition of ideas and policies that have been proven to succeed in the past - CORRECT ANSWER a
,The overall focus of most "white hat" SEOs is traditionally:
a. Increasing advertising revenue
b. Improving organic search results
c. Acquiring paid links
d. "Churn and burn" SEO (high turnover) - CORRECT ANSWER b
How much of a website's traffic comes from the first page of search results?
a. Close to 100%
b. Approximately 70%
c. Approximately 25%
d. Approximately 40%
e. Less than 20% - CORRECT ANSWER b
Based on the discussion of SEO careers in this course, which of the following are potential careers that
fall under the SEO umbrella? (Select all that apply.)
a. Running the Public Relations campaign for a website
b. Working in-house for a company
c. Contracting for a variety of sites and companies
d. Developing content for blogs and social media
e. Working on-site at a marketing agency - CORRECT ANSWER b, c, e
True or False: Search Engine Marketing is another, interchangeable term for SEO.
a. True
b. False - CORRECT ANSWER b
SEO is:
a. More of a web developer skill than a marketing one
b. Benefits from complimentary marketing disciplines
c. A specialist field that doesn't need to work with other marketing disciplines
, d. Often a "one and done" strategy - CORRECT ANSWER b
Which of the following are elements of a website algorithm? Check all that apply.
a. Which queries should lead to a website
b. All of these answers are correct
c. Quality of a website
d. Where in the organic search results the site is displayed
e. Whether or not the site is receiving traffic consistent with its marketing portfolio
f. The relative price of ads or paid links to that website - CORRECT ANSWER a, c, d
True or False: improving the quality of content on the homepage is primarily done to improve search
engine rank.
a. True
b. False - CORRECT ANSWER b
True or False: links to and from your website can have different impacts depending on when and how
they were generated.
a. True
b. False - CORRECT ANSWER a
What are the main categories SEOs have decided affect page rank? Select all apply
a. On-Page factors, which affect a specific page of your site
b. Server-side factors, which affect your site and all other sites hosted on the same server
c. Off-Site factors, such as links to and from your site and your social media profile
d. Hierarchy factors, which affect pages at the top level of your site and trickle down to "sub" pages
e. Domain-level factors, which modify and affect your site as a whole, regardless of the specific page
f. All of the above - CORRECT ANSWER a, c, e
Which of the following items is/are true about the Panda update? Check all reply.
