Search Engine Optimization (MKTG470)
Study Guide Test.
SEO - CORRECT ANSWER - the process of optimizing your web site to have it listed amongst the first
natural/organic results when users query a search engine for a service or product you offer
a very important SEO rule - CORRECT ANSWER **regularly offer quality content!!
-content is the #1 most important aspect of any site, to any visitor
-interesting sites will begin to increase their recognition on their own
-quality content that is REGULARLY UPDATED will be noticed by search engines
goal of SEO - CORRECT ANSWER -to make it easier for search engines to crawl, index, and understand
your content
-every page and every post in your site should be optimized
-there will be tradeoffs between SEO and usability
-results are completely algorithmic (common business practices-->white hat)
-everything in SEO world is targeting to a computer, not a human being
what is organic ranking in google based on - CORRECT ANSWER 1. the keywords on your webpage (on-
page SEO factors)
2. the pattern of links to your domain name (off-page SEO factors)
**a complex algorithm based on these two factors determines which sites are on top or organic SERP for
any keyword search
sitemap protocol - CORRECT ANSWER a new program where web pages are not just SUBMITTED to
search engines, they are REGISTERED with search engines
Study Guide Test.
SEO - CORRECT ANSWER - the process of optimizing your web site to have it listed amongst the first
natural/organic results when users query a search engine for a service or product you offer
a very important SEO rule - CORRECT ANSWER **regularly offer quality content!!
-content is the #1 most important aspect of any site, to any visitor
-interesting sites will begin to increase their recognition on their own
-quality content that is REGULARLY UPDATED will be noticed by search engines
goal of SEO - CORRECT ANSWER -to make it easier for search engines to crawl, index, and understand
your content
-every page and every post in your site should be optimized
-there will be tradeoffs between SEO and usability
-results are completely algorithmic (common business practices-->white hat)
-everything in SEO world is targeting to a computer, not a human being
what is organic ranking in google based on - CORRECT ANSWER 1. the keywords on your webpage (on-
page SEO factors)
2. the pattern of links to your domain name (off-page SEO factors)
**a complex algorithm based on these two factors determines which sites are on top or organic SERP for
any keyword search
sitemap protocol - CORRECT ANSWER a new program where web pages are not just SUBMITTED to
search engines, they are REGISTERED with search engines
