Google Ads Final UPDATED ACTUAL
Questions and CORRECT Answers
Micro-Moments - CORRECT ANSWER - Consumers search for information instinctively
during "micro-moments" throughout their day
I-Want-to-Know
I-Want-to-Go
I-Want-to-Do
I-Want-to-Buy
Google translates user intent into business results - CORRECT ANSWER - Drive sales
Get leads
Increase website visits
Influence consideration
Build awareness
Promote your app
Local advertising - CORRECT ANSWER - Most consumers search for things they want to
find locally.
4 in 5 consumers want ads relevant to their location
HALF of consumers who perform a search on their smartphone visit a store within a day.
Mobile advertising - CORRECT ANSWER - 73% of mobile searches trigger additional
action and conversions
Mobile ads present more opportunities for clicks:
Click to CALL
Click to MAP
Click to DOWNLOAD (for apps)
,Search can drive branding - CORRECT ANSWER - Search ads:
Increased top-of-mind awareness by 6.6 percentage points
Increased unaided brand awareness by 9.2 percentage points
Ability to target ads - CORRECT ANSWER - By Keywords
By Location
By Age
By Language
By Day / Time
By Frequency
By Device
AdWords minimizes wasted advertising dollars by directly connecting you with your target
audience.
Control your costs - CORRECT ANSWER - You only pay for CLICKS.
You set your daily budget.
Turn on/off immediately.
Google Ads Editor - CORRECT ANSWER - a free downloadable app to manage
campaigns
Campaign Types - CORRECT ANSWER - Search
Display
Shopping
Video
App
, Google Search Network - CORRECT ANSWER - Google
Google Maps
Google Shopping
Google Pay
Ad Formats - CORRECT ANSWER - Text Ad
Image Ad
Rich Media Ad
Video Ad
Shopping Ad
Shopping Campaigns and Ads - CORRECT ANSWER - More traffic with higher
clickthrough rates (CTR)
Better qualified leads
-Shopping ads have visuals and prices
Retail-centric campaign management
-Shopping ads target product attributes not keywords
Broader Presence
-Shopping and text ads can appear in same search
Merchant Center - CORRECT ANSWER - an app to manage your Google Shopping
products
Elements in a shopping ad - CORRECT ANSWER - Product Image
Title
Price
Business Name
Enhancements
Questions and CORRECT Answers
Micro-Moments - CORRECT ANSWER - Consumers search for information instinctively
during "micro-moments" throughout their day
I-Want-to-Know
I-Want-to-Go
I-Want-to-Do
I-Want-to-Buy
Google translates user intent into business results - CORRECT ANSWER - Drive sales
Get leads
Increase website visits
Influence consideration
Build awareness
Promote your app
Local advertising - CORRECT ANSWER - Most consumers search for things they want to
find locally.
4 in 5 consumers want ads relevant to their location
HALF of consumers who perform a search on their smartphone visit a store within a day.
Mobile advertising - CORRECT ANSWER - 73% of mobile searches trigger additional
action and conversions
Mobile ads present more opportunities for clicks:
Click to CALL
Click to MAP
Click to DOWNLOAD (for apps)
,Search can drive branding - CORRECT ANSWER - Search ads:
Increased top-of-mind awareness by 6.6 percentage points
Increased unaided brand awareness by 9.2 percentage points
Ability to target ads - CORRECT ANSWER - By Keywords
By Location
By Age
By Language
By Day / Time
By Frequency
By Device
AdWords minimizes wasted advertising dollars by directly connecting you with your target
audience.
Control your costs - CORRECT ANSWER - You only pay for CLICKS.
You set your daily budget.
Turn on/off immediately.
Google Ads Editor - CORRECT ANSWER - a free downloadable app to manage
campaigns
Campaign Types - CORRECT ANSWER - Search
Display
Shopping
Video
App
, Google Search Network - CORRECT ANSWER - Google
Google Maps
Google Shopping
Google Pay
Ad Formats - CORRECT ANSWER - Text Ad
Image Ad
Rich Media Ad
Video Ad
Shopping Ad
Shopping Campaigns and Ads - CORRECT ANSWER - More traffic with higher
clickthrough rates (CTR)
Better qualified leads
-Shopping ads have visuals and prices
Retail-centric campaign management
-Shopping ads target product attributes not keywords
Broader Presence
-Shopping and text ads can appear in same search
Merchant Center - CORRECT ANSWER - an app to manage your Google Shopping
products
Elements in a shopping ad - CORRECT ANSWER - Product Image
Title
Price
Business Name
Enhancements
