100% CORRECT ANSWERS [ GRADED A+]
T/F: Pharmaceuticals are arguably the most socially important
healthcare product. - ✔✔True Pg 1
T/F: Pharmaceutical development is a high-risk undertaking, in which
many promising leads prove disappointing. - ✔✔True Pg 2
Pharmaceutical sales are highest in which geographical regions? -
✔✔The U.S., Western Europe, and Japan (Pg3)
©morren2024/2025.Year published 2024.
,The U.S. accounts for about ____ of the world's pharmaceutical
revenues. - ✔✔B. 50% (pg3)
What has fueled recent growth in the pharmaceutical industry? -
✔✔population growth and increased life expectancies (pg4)
According to your manual, which statement accurately describes the
predicted relationship between pharmaceutical companies and
genomic research facilities? - ✔✔partnerships between pharmaceutical
companies and genomic companies will not prove immediately
profitable. (pg4)
T/F: Prescription drug therapy is not cost-effective for insurance
companies and healthcare providers. - ✔✔False (pg4)
©morren2024/2025.Year published 2024.
,T/F: The high price of healthcare is explained by the high price of
medicines. - ✔✔False (pg5)
T/F: One of the oldest and least effective pharmaceutical marketing
techniques is DTC (direct-to-consumer) advertising. - ✔✔False (pg5)
What influences the number of districts in a region? - ✔✔the region's
population
What is an example of the regionalization of healthcare delivery
systems? - ✔✔California and Florida have different prescription
reimbursement policies.
T/F: The heart of a pharmaceutical sales team is the Regional Manager.
- ✔✔False
©morren2024/2025.Year published 2024.
, T/F: Most DMs did not start as representatives. - ✔✔False (pg7)
How many territories are in a typical district? - ✔✔B. 8 to 12 (pg6)
What is the most effective method for grabbing market share? - ✔✔A.
comparative selling (pg10)
T/F: Pharmaceutical reps mainly visit pharmacies. - ✔✔False (pg11)
T/F:It usually only takes 1-2 calls to a physician before he or she
commits to prescribing your product. - ✔✔False (pg12)
©morren2024/2025.Year published 2024.