Integrated Marketing Campaign Exam
. A Appropriation. Torts are civil wrongdoings that cause harm or injury to another party.
Appropriation, wrongful interference, defamation, and conversion are four kinds of torts.
Appropriation, which Brix Beauty Salon committed, involves a business or person who
uses—without permission—another person's name, likeness, and other unique
characteristics for the benefit or gain of the user. Brix Beauty Salon used the celebrity's
name and picture to attract customers to the salon. Unfortunately, Brix had not obtained
permission to use the celebrity's name or likeness. As a result, the celebrity could sue
Brix for appropriation. Wrongful interference consists of predatory behavior undertaken
by a business to draw either customers or employees away from a competitor.
Defamation involves making false, malicious statements about a person or organization.
Conversion occurs when personal property is taken from the owner and g - Question
and answersBrix Beauty Salon used a celebrity's name and photograph in a recent
newspaper advertisement, even though the celebrity had not given Brix permission to
use her name and likeness. What tort did Brix Beauty Salon commit? A. Appropriation
B. Wrongful interference C. Defamation D. Conversion
C Bilateral contract. A bilateral contract is a mutually beneficial agreement between two
parties in which both parties promise to perform certain activities. In the example, one
company makes a promise to ship a certain product by a certain date, and the other
company promises to pay for the products within a certain amount of time. An executed
agreement is an agreement or contract that has already occurred. Exempt contract and
defensible agreement are fictitious terms. - Question and answersThe ZRB Company
promises to ship LST Inc. 200 units of product by a certain date, and LST Inc. promises
to pay ZRB $25,000 for the product within 14 days of receipt. This is an example of a(n)
A. executed agreement. B. exempt contract. C. bilateral contract. D. defensible
agreement.
C Producer to wholesaler to retailer to consumer. This is the most common distribution
method for consumer goods. The manufacturer sells to the wholesaler, who then
handles the sales, warehousing, and distribution of the goods to retailers. Producer to
consumer is more likely to be used for direct contact by manufacturer to consumer,
such as Avon. Producer to retailer to consumer is the channel used for merchandise
that dates quickly or needs servicing, such as fashion items or automobiles. Producer to
agents to wholesaler to retailer to consumer is used by producers who do not want to
handle their own sales to retailers. - Question and answersWhich of the following is the
most common channel of distribution for consumer goods: A. Producer to consumer B.
Producer to retailer to consumer C. Producer to wholesaler to retailer to consumer D.
Producer to agents to wholesaler to retailer to consumer
D Antitrust. A tying agreement is an illegal arrangement that occurs when a business
requires a customer to buy other products in order to obtain the goods and services that
the customer really wants. To protect individuals and businesses, many governments
develop regulations known as antitrust laws that protect individuals and businesses
,from unfair practices that restrain trade and competition. Probate laws involve estate
issues. Zoning laws regulate property uses. Infringement laws address intellectual
property issues. - Question and answersWhat type of law is violated when a supplier
requires intermediaries to enter into tying agreements? A. Infringement B. Probate C.
Zoning D. Antitrust
C Reduces competition. Some businesses charge their vendors slotting fees to acquire
retail shelf space. The purpose of a slotting fee is to cover expenses (e.g., labor,
pricing) associated with carrying the product. Because slotting fees can be very
expensive, small vendors with limited financial resources often cannot afford to pay
slotting fees, which can limit or reduce competition. Activities that inhibit competition and
support monopolies are unethical and in many situations, illegal. Slotting fees do not
encourage economic growth, eliminate tax incentives, or support competing
agreements. - Question and answersAlthough implementing slotting fees can help a
business offset risks and cover stocking costs, it can become an ethical issue if it A.
eliminates tax incentives. B. encourages economic growth. C. reduces competition. D.
supports competing agreements.
D Positive; reducing. Competition or price wars between two dealers or retailers usually
ends up having a positive impact on customers by reducing prices. Without competition,
one company (a monopoly) would be able to increase prices to any level it wished. This
would have a negative impact on consumers and would inflate market pricing. -
Question and answersAlpha's Pizza and Bravo's Pizza are two restaurants that are in a
horizontal conflict known as a price war. This conflict will most likely have a __________
impact on consumers by __________ prices. A. negative; inflating B. negative; splitting
C. positive; inflating D. positive; reducing
C Applauding. When the audience applauds or claps, it is showing that it supports what
the speaker is saying. Applause encourages the speaker to continue expressing his/her
thoughts. Heckling or making fun of someone is an action that indicates disapproval.
When people ignore the speaker, they are not actively listening to the speaker and not
indicating their support. If a person tolerates another individual's opinion, s/he does not
necessarily agree with an opinion, but supports the individual's right to express that
opinion. - Question and answersOne way for an audience to show that it supports a
speaker's opinion is by __________ the speaker. A. ignoring B. heckling C. applauding
D. tolerating
C Poor lighting and noise. Environmental distractions, such as poor lighting or noise,
are aspects of the setting that take away from a listener's ability to listen. The speaker's
appearance, manner, and personal matters that cause us to worry may also be
distractions, but they are not part of the environment. - Question and answersWhat do
environmental distractions to active listening include? A. Personal matters that cause us
to worry B. The speaker's appearance and manner C. Poor lighting and noise D. Strong
opinions about the topic
, C May not be interpreted accurately. There are several interpretations for each form of
nonverbal communication. If the listener misinterprets what s/he sees, communication
will be inaccurate. For example, folding your arms across your chest could mean that
you have reservations about what you are hearing, you disagree with it, you are
displeased, or you are defiant. Nonverbal communication is more common than many
people realize, and many successful leaders practice nonverbal communication skills. -
Question and answersOne of the disadvantages of using nonverbal communication is
that it A. is not considered courteous. B. is not a common form of communication. C.
may not be interpreted accurately. D. may not be associated with leadership.
A Name, organization, and telephone number. Effective message taking is an important
part of handling telephone calls in a businesslike manner. So that Pablo's coworker can
return the telephone call, Pablo needs to ask for and write down the caller's name, the
name of the organization that the caller works for, and the caller's telephone number.
The message taker should obtain the caller's full (first and last) name because it is
possible that the caller's organization has more than one employee with the same first
or last name. The caller's zip code and address are not critical information to record
when taking a telephone message. - Question and answersPablo takes a telephone call
for a coworker. So that Pablo's coworker can follow up with the telephone caller, he
should ask the caller for his/her A. name, organization, and telephone number. B. name,
current address, and extension number. C. telephone number, last name, and zip code.
D. telephone number, last name, and address.
A By value. When information is organized by value or size, either the least valuable
(i.e., smallest or least expensive) or most valuable (i.e., largest or most expensive) item
is listed first, followed by other items in ascending (if starting with the least valuable) or
descending (if starting with the most valuable) order. The professional wedding
photographer, for instance, is organizing her photo packages in order from least
expensive to most expensive so that customers can quickly determine what is available
to them at different price points. Some information can also be organized by geographic
location, such as by state, county, or city. Information organized in inductive order
begins with facts and examples and ends with conclusions. Information organized
deductively, on the other hand, presents the conclusions or main ideas first, followed by
facts and examples that support the conclusions or main ideas. The - Question and
answersA professional wedding photographer is developing a price list of the different
photo packages that she offers. She is listing the packages from the least expensive to
the most expensive. She is organizing the package information A. by value. B. by
location. C. inductively. D. deductively.
B A quote stating the number of children who are homeless. To capture the attention of
readers, a persuasive letter must grab their attention and get them in a receptive mood.
Jana's job qualifications and other types of background information, such as the number
of rooms in the shelter, should not be presented until the readers understand why it is
important for them to hear this message. Asking the readers to do something to help
should come after the readers have been persuaded that the cause or topic of the letter
is important. - Question and answersJana is in charge of raising money to build a new
. A Appropriation. Torts are civil wrongdoings that cause harm or injury to another party.
Appropriation, wrongful interference, defamation, and conversion are four kinds of torts.
Appropriation, which Brix Beauty Salon committed, involves a business or person who
uses—without permission—another person's name, likeness, and other unique
characteristics for the benefit or gain of the user. Brix Beauty Salon used the celebrity's
name and picture to attract customers to the salon. Unfortunately, Brix had not obtained
permission to use the celebrity's name or likeness. As a result, the celebrity could sue
Brix for appropriation. Wrongful interference consists of predatory behavior undertaken
by a business to draw either customers or employees away from a competitor.
Defamation involves making false, malicious statements about a person or organization.
Conversion occurs when personal property is taken from the owner and g - Question
and answersBrix Beauty Salon used a celebrity's name and photograph in a recent
newspaper advertisement, even though the celebrity had not given Brix permission to
use her name and likeness. What tort did Brix Beauty Salon commit? A. Appropriation
B. Wrongful interference C. Defamation D. Conversion
C Bilateral contract. A bilateral contract is a mutually beneficial agreement between two
parties in which both parties promise to perform certain activities. In the example, one
company makes a promise to ship a certain product by a certain date, and the other
company promises to pay for the products within a certain amount of time. An executed
agreement is an agreement or contract that has already occurred. Exempt contract and
defensible agreement are fictitious terms. - Question and answersThe ZRB Company
promises to ship LST Inc. 200 units of product by a certain date, and LST Inc. promises
to pay ZRB $25,000 for the product within 14 days of receipt. This is an example of a(n)
A. executed agreement. B. exempt contract. C. bilateral contract. D. defensible
agreement.
C Producer to wholesaler to retailer to consumer. This is the most common distribution
method for consumer goods. The manufacturer sells to the wholesaler, who then
handles the sales, warehousing, and distribution of the goods to retailers. Producer to
consumer is more likely to be used for direct contact by manufacturer to consumer,
such as Avon. Producer to retailer to consumer is the channel used for merchandise
that dates quickly or needs servicing, such as fashion items or automobiles. Producer to
agents to wholesaler to retailer to consumer is used by producers who do not want to
handle their own sales to retailers. - Question and answersWhich of the following is the
most common channel of distribution for consumer goods: A. Producer to consumer B.
Producer to retailer to consumer C. Producer to wholesaler to retailer to consumer D.
Producer to agents to wholesaler to retailer to consumer
D Antitrust. A tying agreement is an illegal arrangement that occurs when a business
requires a customer to buy other products in order to obtain the goods and services that
the customer really wants. To protect individuals and businesses, many governments
develop regulations known as antitrust laws that protect individuals and businesses
,from unfair practices that restrain trade and competition. Probate laws involve estate
issues. Zoning laws regulate property uses. Infringement laws address intellectual
property issues. - Question and answersWhat type of law is violated when a supplier
requires intermediaries to enter into tying agreements? A. Infringement B. Probate C.
Zoning D. Antitrust
C Reduces competition. Some businesses charge their vendors slotting fees to acquire
retail shelf space. The purpose of a slotting fee is to cover expenses (e.g., labor,
pricing) associated with carrying the product. Because slotting fees can be very
expensive, small vendors with limited financial resources often cannot afford to pay
slotting fees, which can limit or reduce competition. Activities that inhibit competition and
support monopolies are unethical and in many situations, illegal. Slotting fees do not
encourage economic growth, eliminate tax incentives, or support competing
agreements. - Question and answersAlthough implementing slotting fees can help a
business offset risks and cover stocking costs, it can become an ethical issue if it A.
eliminates tax incentives. B. encourages economic growth. C. reduces competition. D.
supports competing agreements.
D Positive; reducing. Competition or price wars between two dealers or retailers usually
ends up having a positive impact on customers by reducing prices. Without competition,
one company (a monopoly) would be able to increase prices to any level it wished. This
would have a negative impact on consumers and would inflate market pricing. -
Question and answersAlpha's Pizza and Bravo's Pizza are two restaurants that are in a
horizontal conflict known as a price war. This conflict will most likely have a __________
impact on consumers by __________ prices. A. negative; inflating B. negative; splitting
C. positive; inflating D. positive; reducing
C Applauding. When the audience applauds or claps, it is showing that it supports what
the speaker is saying. Applause encourages the speaker to continue expressing his/her
thoughts. Heckling or making fun of someone is an action that indicates disapproval.
When people ignore the speaker, they are not actively listening to the speaker and not
indicating their support. If a person tolerates another individual's opinion, s/he does not
necessarily agree with an opinion, but supports the individual's right to express that
opinion. - Question and answersOne way for an audience to show that it supports a
speaker's opinion is by __________ the speaker. A. ignoring B. heckling C. applauding
D. tolerating
C Poor lighting and noise. Environmental distractions, such as poor lighting or noise,
are aspects of the setting that take away from a listener's ability to listen. The speaker's
appearance, manner, and personal matters that cause us to worry may also be
distractions, but they are not part of the environment. - Question and answersWhat do
environmental distractions to active listening include? A. Personal matters that cause us
to worry B. The speaker's appearance and manner C. Poor lighting and noise D. Strong
opinions about the topic
, C May not be interpreted accurately. There are several interpretations for each form of
nonverbal communication. If the listener misinterprets what s/he sees, communication
will be inaccurate. For example, folding your arms across your chest could mean that
you have reservations about what you are hearing, you disagree with it, you are
displeased, or you are defiant. Nonverbal communication is more common than many
people realize, and many successful leaders practice nonverbal communication skills. -
Question and answersOne of the disadvantages of using nonverbal communication is
that it A. is not considered courteous. B. is not a common form of communication. C.
may not be interpreted accurately. D. may not be associated with leadership.
A Name, organization, and telephone number. Effective message taking is an important
part of handling telephone calls in a businesslike manner. So that Pablo's coworker can
return the telephone call, Pablo needs to ask for and write down the caller's name, the
name of the organization that the caller works for, and the caller's telephone number.
The message taker should obtain the caller's full (first and last) name because it is
possible that the caller's organization has more than one employee with the same first
or last name. The caller's zip code and address are not critical information to record
when taking a telephone message. - Question and answersPablo takes a telephone call
for a coworker. So that Pablo's coworker can follow up with the telephone caller, he
should ask the caller for his/her A. name, organization, and telephone number. B. name,
current address, and extension number. C. telephone number, last name, and zip code.
D. telephone number, last name, and address.
A By value. When information is organized by value or size, either the least valuable
(i.e., smallest or least expensive) or most valuable (i.e., largest or most expensive) item
is listed first, followed by other items in ascending (if starting with the least valuable) or
descending (if starting with the most valuable) order. The professional wedding
photographer, for instance, is organizing her photo packages in order from least
expensive to most expensive so that customers can quickly determine what is available
to them at different price points. Some information can also be organized by geographic
location, such as by state, county, or city. Information organized in inductive order
begins with facts and examples and ends with conclusions. Information organized
deductively, on the other hand, presents the conclusions or main ideas first, followed by
facts and examples that support the conclusions or main ideas. The - Question and
answersA professional wedding photographer is developing a price list of the different
photo packages that she offers. She is listing the packages from the least expensive to
the most expensive. She is organizing the package information A. by value. B. by
location. C. inductively. D. deductively.
B A quote stating the number of children who are homeless. To capture the attention of
readers, a persuasive letter must grab their attention and get them in a receptive mood.
Jana's job qualifications and other types of background information, such as the number
of rooms in the shelter, should not be presented until the readers understand why it is
important for them to hear this message. Asking the readers to do something to help
should come after the readers have been persuaded that the cause or topic of the letter
is important. - Question and answersJana is in charge of raising money to build a new
