GMS 522 Final Exam questions well
answered to pass
What is international Marketing? - correct answer ✔✔The process of planning and conducting
transactions across-national borders to create exchanges that satisfy the objectives of individuals and
organizations.
What are the emphasis of the definition of international marketing? - correct answer ✔✔- cross border
transactions
-satisfaction of consumer needs
-exchanges between transacting parties
True or False:
With "international marketing" companies cater their marketing strategies to the foreign market
segment. - correct answer ✔✔False.
With international marketing companies simply extend their domestic marketing strategies to foreign
countries with little or no adjustment
What are economies of scale? - correct answer ✔✔refers to the reduction in per unit cost of production
as level of output is expanded.
What are economies of scope? - correct answer ✔✔refers to a reduced cost per unit as the firm spreads
its total costs over a large number of brands, product lines or target markets.
True or False:
In a multi-domestic approach there is no coordination of marketing activities across countries - correct
answer ✔✔True.
answered to pass
What is international Marketing? - correct answer ✔✔The process of planning and conducting
transactions across-national borders to create exchanges that satisfy the objectives of individuals and
organizations.
What are the emphasis of the definition of international marketing? - correct answer ✔✔- cross border
transactions
-satisfaction of consumer needs
-exchanges between transacting parties
True or False:
With "international marketing" companies cater their marketing strategies to the foreign market
segment. - correct answer ✔✔False.
With international marketing companies simply extend their domestic marketing strategies to foreign
countries with little or no adjustment
What are economies of scale? - correct answer ✔✔refers to the reduction in per unit cost of production
as level of output is expanded.
What are economies of scope? - correct answer ✔✔refers to a reduced cost per unit as the firm spreads
its total costs over a large number of brands, product lines or target markets.
True or False:
In a multi-domestic approach there is no coordination of marketing activities across countries - correct
answer ✔✔True.
