FMD 350 Midterm Exam 2025
Title of John Naisbitt's book. The first trendspotting book to become a bestseller. -
"Megatrends"
Definition of "Megatrend" as defined by John Naisbitt - A critical restructuring that
defines a new direction for the society, a general shift in thinking or approach that
impacts the countries, industries, and organizations.
In "Megatrends" by John Naisbitt, data was gathered by continually monitoring
_______________________________________________________. - 6,000 local
newspapers each month
In his book "Megatrends", John Naisbitt identified 10 megatrends including: - -
Move towards an information-based economy
- Dual compensations of "high tech" and "high touch" products
- Shift to a global economy
- Shift away from hierarchical structures to informational networks
- Shift from an either/or to a multi-option economy
- From tech being forced into use to tech being pulled into use where it is
appealing to people
- From short term to long term perspectives
- From centralization to decentralization
- From representative to participative democracy
- From getting help through institutions like government to self help
Which trend author and futurist is known as the "pioneer of trend sociology" and
wrote the books "Anatomy of Trend" and "Style Eruptions"? - Henrik Vejlgaard
, How does Henrik Vejlgaard define "trendsetters" in his books? - The first to adopt
a new innovative product, design or style.
What are the groups of trendsetters that Henrik Vejlgaard classifies? - - Artists
- Designers
- Gay men
- Celebrities
- The young
- The wealthy
- Other style-conscious subcultures
Based on the diamond-shaped trend model, how do trends spread according to
Henrik Vejlgaard? - Trendsetters > Trend followers > Early mainstreamers >
Mainstreamers > Late mainstreamers > Conservatives
How long does it take for cosmetic trends to go from trendsetters to the
mainstream according to Henrik Vejlgaard? - 1-2 years
How long does it take for clothing trends to go from trendsetters to the mainstream
according to Henrik Vejlgaard? - 2-3 years
How long does it take for accessory trends to go from trendsetters to the
mainstream according to Henrik Vejlgaard? - 2-3 years
How long does it take for home design trends to go from trendsetters to the
mainstream according to Henrik Vejlgaard? - 5-7 years
Title of John Naisbitt's book. The first trendspotting book to become a bestseller. -
"Megatrends"
Definition of "Megatrend" as defined by John Naisbitt - A critical restructuring that
defines a new direction for the society, a general shift in thinking or approach that
impacts the countries, industries, and organizations.
In "Megatrends" by John Naisbitt, data was gathered by continually monitoring
_______________________________________________________. - 6,000 local
newspapers each month
In his book "Megatrends", John Naisbitt identified 10 megatrends including: - -
Move towards an information-based economy
- Dual compensations of "high tech" and "high touch" products
- Shift to a global economy
- Shift away from hierarchical structures to informational networks
- Shift from an either/or to a multi-option economy
- From tech being forced into use to tech being pulled into use where it is
appealing to people
- From short term to long term perspectives
- From centralization to decentralization
- From representative to participative democracy
- From getting help through institutions like government to self help
Which trend author and futurist is known as the "pioneer of trend sociology" and
wrote the books "Anatomy of Trend" and "Style Eruptions"? - Henrik Vejlgaard
, How does Henrik Vejlgaard define "trendsetters" in his books? - The first to adopt
a new innovative product, design or style.
What are the groups of trendsetters that Henrik Vejlgaard classifies? - - Artists
- Designers
- Gay men
- Celebrities
- The young
- The wealthy
- Other style-conscious subcultures
Based on the diamond-shaped trend model, how do trends spread according to
Henrik Vejlgaard? - Trendsetters > Trend followers > Early mainstreamers >
Mainstreamers > Late mainstreamers > Conservatives
How long does it take for cosmetic trends to go from trendsetters to the
mainstream according to Henrik Vejlgaard? - 1-2 years
How long does it take for clothing trends to go from trendsetters to the mainstream
according to Henrik Vejlgaard? - 2-3 years
How long does it take for accessory trends to go from trendsetters to the
mainstream according to Henrik Vejlgaard? - 2-3 years
How long does it take for home design trends to go from trendsetters to the
mainstream according to Henrik Vejlgaard? - 5-7 years
