Cbad 120 Test 3 questions well
answered already passed
A (blank) is the application of human and mechanical efforts to people or objects to provide intangible
benefits to customers. - correct answer ✔✔Service
Concepts, philosophies, images, and issues are all... - correct answer ✔✔Intangible ideas
Which of the following can be described as supporting services that can be defined as a "product"? -
correct answer ✔✔Installation, guarantees, product information, and promises of repair.
These people perform many of the activities required to move products efficiently from producers to
consumers or industrial buyers and are often wholesalers or retailers. - correct answer
✔✔Intermediaries
Characteristically, digital advertising... - correct answer ✔✔Allows companies to directly interact with its
customers, is often less expensive than traditional advertising, caters to both large and small companies.
Information that has already been compiled by others and published in journals and books or made
available online is (blank) data. - correct answer ✔✔Secondary
Match environmental forces with proper descriptions. - correct answer ✔✔Political, law, and regulatory
forces: laws and regulators interpretations of laws.
Social forces: the public's opinion and attitudes towards issues.
Competitive and economic forces: competitive relationships.
Technological forces: computers and other technological advances.
Which of the following best describes the concentration segmentation approach? - correct answer
✔✔One marketing strategy for a single market segment.
, (Blank) segmentation involves some characteristic of the consumers' behavior toward the product. -
correct answer ✔✔Behavioristic
Promotion includes which of the following? - correct answer ✔✔Advertising, publicity, personal selling,
sales promotion
When a UPS store targets consumers for shipping products around the holidays, but targets businesses
for everyday shipping needs, it is using a (blank) approach. - correct answer ✔✔Multisegment
The process of dividing the total market into groups whose members have similar characteristics is
market... - correct answer ✔✔Segmentation
Which of the following is not a typical marketing task of an organization? - correct answer
✔✔Purchasing a product or service.
Which of the following are external influences in the marketing environment? - correct answer
✔✔Political, legal, and regulatory forces.
Social forces
Competitive and economic forces
Technological forces
A systematic, objective process of getting information about potential customers to guide marketing
decisions is the definition of... - correct answer ✔✔Marketing research
Which four of the following make up the marketing mix? - correct answer ✔✔Product, promotion, price,
distribution
If you open a pizza restaurant and assume that all potential customers have similar needs and wants, you
are using a (blank) (blank) approach to define your target market. - correct answer ✔✔Total market
Match the term to its correct description. - correct answer ✔✔B2B: marketing products to customers
who will use the product for resale or in the making of other products.
answered already passed
A (blank) is the application of human and mechanical efforts to people or objects to provide intangible
benefits to customers. - correct answer ✔✔Service
Concepts, philosophies, images, and issues are all... - correct answer ✔✔Intangible ideas
Which of the following can be described as supporting services that can be defined as a "product"? -
correct answer ✔✔Installation, guarantees, product information, and promises of repair.
These people perform many of the activities required to move products efficiently from producers to
consumers or industrial buyers and are often wholesalers or retailers. - correct answer
✔✔Intermediaries
Characteristically, digital advertising... - correct answer ✔✔Allows companies to directly interact with its
customers, is often less expensive than traditional advertising, caters to both large and small companies.
Information that has already been compiled by others and published in journals and books or made
available online is (blank) data. - correct answer ✔✔Secondary
Match environmental forces with proper descriptions. - correct answer ✔✔Political, law, and regulatory
forces: laws and regulators interpretations of laws.
Social forces: the public's opinion and attitudes towards issues.
Competitive and economic forces: competitive relationships.
Technological forces: computers and other technological advances.
Which of the following best describes the concentration segmentation approach? - correct answer
✔✔One marketing strategy for a single market segment.
, (Blank) segmentation involves some characteristic of the consumers' behavior toward the product. -
correct answer ✔✔Behavioristic
Promotion includes which of the following? - correct answer ✔✔Advertising, publicity, personal selling,
sales promotion
When a UPS store targets consumers for shipping products around the holidays, but targets businesses
for everyday shipping needs, it is using a (blank) approach. - correct answer ✔✔Multisegment
The process of dividing the total market into groups whose members have similar characteristics is
market... - correct answer ✔✔Segmentation
Which of the following is not a typical marketing task of an organization? - correct answer
✔✔Purchasing a product or service.
Which of the following are external influences in the marketing environment? - correct answer
✔✔Political, legal, and regulatory forces.
Social forces
Competitive and economic forces
Technological forces
A systematic, objective process of getting information about potential customers to guide marketing
decisions is the definition of... - correct answer ✔✔Marketing research
Which four of the following make up the marketing mix? - correct answer ✔✔Product, promotion, price,
distribution
If you open a pizza restaurant and assume that all potential customers have similar needs and wants, you
are using a (blank) (blank) approach to define your target market. - correct answer ✔✔Total market
Match the term to its correct description. - correct answer ✔✔B2B: marketing products to customers
who will use the product for resale or in the making of other products.
