Chapter 13 Subcultures
1) Mixed martial arts enthusiasts, Trekkies, and rally car enthusiasts are all members of:
A) subcultures.
B) microcultures.
C) online communities.
D) consumer groups.
ANSWER: B
Type: MC Page Ref: 402
Skill: Concept
Objective: L13-01 Our age and consumer identities often guide our consumption behaviours.
2) Erika and Hans, aged 21 and 22 years, have shared many experiences: a U2 concert in
Brussels, skydiving in Bonn, and sailing in the Irish Sea. Erika and Hans could be said to be part
of the same age:
A) identity.
B) cohort.
C) delineation.
D) culture.
ANSWER:
B
Type: MC Page Ref: 403
Skill: Application
Objective: L13-01 Our age and consumer identities often guide our consumption behaviours.
3) Why does age constitute a subculture?
A) People of a certain age share the same genetic traits.
B) People of the same age have shared the same experiences and have common memories.
C) Age is a subculture because of the definitions adopted by Statistics Canada.
D) Age has been traditionally thought of as a subculture and consumer behaviourists have seen
no reason to modify that long-standing belief.
1
,ANSWER: B
Type: MC Page Ref: 403
Skill: Concept
Objective: L13-01 Our age and consumer identities often guide our consumption behaviours.
4) People between the ages of 18 and 34 experience very different life events but are similar in
that all put a high value on:
A) personal relationships and nostalgia.
B) personal relationships, technology, and image.
C) personal relationships and traditional values.
D) personal relationships, media, and technology.
ANSWER: D
Type: MC Page Ref: 405
Skill: Concept
Objective: L13-01 Our age and consumer identities often guide our consumption behaviours.
2
,5) "They don't make them like they used to," "Products are getting shoddier and shoddier," and
"We are experiencing a decline in the quality of life" are all examples of statements that could be
used in questions on a(n):
A) age scale.
B) cultural scale.
C) lifestyle scale.
D) nostalgia scale.
ANSWER: D
Type: MC Page Ref: 405
Skill: Concept
Objective: L13-01 Our age and consumer identities often guide our consumption behaviours.
6) "Echo boomers" is another term for:
A) university students.
B) Generation X.
C) Generation Y.
D) children born after 1995.
ANSWER: C
Type: MC Page Ref: 409
Skill: Concept
Objective: L13-01 Our age and consumer identities often guide our consumption behaviours.
7) Parents often reward their kids with products and punish them by taking things away. This is
known as:
A) negative reinforcement.
B) material parenting.
C) parental yielding.
D) conformity.
ANSWER: B
Type: MC Page Ref: 406
Skill: Concept
Objective: L13-01 Our age and consumer identities often guide our consumption behaviours.
3
, 8) Ricardo is a "foodie" who is overeducated and underemployed. He is most likely a:
A) Gen Xer.
B) Gen Yer.
C) boomer.
D) Gen Zer.
ANSWER:
B
Type: MC Page Ref: 410
Skill: Application
Objective: L13-01 Our age and consumer identities often guide our consumption behaviours.
4
1) Mixed martial arts enthusiasts, Trekkies, and rally car enthusiasts are all members of:
A) subcultures.
B) microcultures.
C) online communities.
D) consumer groups.
ANSWER: B
Type: MC Page Ref: 402
Skill: Concept
Objective: L13-01 Our age and consumer identities often guide our consumption behaviours.
2) Erika and Hans, aged 21 and 22 years, have shared many experiences: a U2 concert in
Brussels, skydiving in Bonn, and sailing in the Irish Sea. Erika and Hans could be said to be part
of the same age:
A) identity.
B) cohort.
C) delineation.
D) culture.
ANSWER:
B
Type: MC Page Ref: 403
Skill: Application
Objective: L13-01 Our age and consumer identities often guide our consumption behaviours.
3) Why does age constitute a subculture?
A) People of a certain age share the same genetic traits.
B) People of the same age have shared the same experiences and have common memories.
C) Age is a subculture because of the definitions adopted by Statistics Canada.
D) Age has been traditionally thought of as a subculture and consumer behaviourists have seen
no reason to modify that long-standing belief.
1
,ANSWER: B
Type: MC Page Ref: 403
Skill: Concept
Objective: L13-01 Our age and consumer identities often guide our consumption behaviours.
4) People between the ages of 18 and 34 experience very different life events but are similar in
that all put a high value on:
A) personal relationships and nostalgia.
B) personal relationships, technology, and image.
C) personal relationships and traditional values.
D) personal relationships, media, and technology.
ANSWER: D
Type: MC Page Ref: 405
Skill: Concept
Objective: L13-01 Our age and consumer identities often guide our consumption behaviours.
2
,5) "They don't make them like they used to," "Products are getting shoddier and shoddier," and
"We are experiencing a decline in the quality of life" are all examples of statements that could be
used in questions on a(n):
A) age scale.
B) cultural scale.
C) lifestyle scale.
D) nostalgia scale.
ANSWER: D
Type: MC Page Ref: 405
Skill: Concept
Objective: L13-01 Our age and consumer identities often guide our consumption behaviours.
6) "Echo boomers" is another term for:
A) university students.
B) Generation X.
C) Generation Y.
D) children born after 1995.
ANSWER: C
Type: MC Page Ref: 409
Skill: Concept
Objective: L13-01 Our age and consumer identities often guide our consumption behaviours.
7) Parents often reward their kids with products and punish them by taking things away. This is
known as:
A) negative reinforcement.
B) material parenting.
C) parental yielding.
D) conformity.
ANSWER: B
Type: MC Page Ref: 406
Skill: Concept
Objective: L13-01 Our age and consumer identities often guide our consumption behaviours.
3
, 8) Ricardo is a "foodie" who is overeducated and underemployed. He is most likely a:
A) Gen Xer.
B) Gen Yer.
C) boomer.
D) Gen Zer.
ANSWER:
B
Type: MC Page Ref: 410
Skill: Application
Objective: L13-01 Our age and consumer identities often guide our consumption behaviours.
4
