Public Relation || with 100% Accurate Solutions.
Public Relations correct answers The art or science of establishing and promoting a favorable
relationship with the public. The "image industry." All the activities that maintain a beneficial
relationship between an organization and its various publics.
Integrated Marketing correct answers Public relations and advertising work together.
Internal Publics correct answers Term for groups inside a clients organization; such as
employees, stockholders, and members.
External Publics correct answers Groups outside a clients organization; such as community,
news media, customers, voters, and legislators
Influence of PR correct answers Public relations has a profound influence on the news you read
and the products you buy. They handle news releases, special events, and lobbying efforts for
these publics.
Sophists correct answers Ancient Greeks hired teachers of rhetoric to help fight their verbal
battles in public forums. Acting as lobbyist of their day.
Roman Emperors correct answers Hired writers to publish news reports that were thinly
disguised promotions of their achievements and qualifications to lead. Used to keep in touch
with public opinion and spread rumors that were favorable.
Early America Public Relations correct answers Public relations a major part of the American
Revolution. Patriots used public relations to gain public support for the war. The Federalist
Papers were history's finest public relations job.
Press Agents correct answers People who work to generate publicity for a client, with a main
objective of having their clients featured in newspapers
Hype correct answers The dramatic and impressive means they used to generate publicity. (A
technique)
Phineas T. Barnum correct answers Began his career as an entertainer in 1835, age 25, and
everything he did was hyped. Slogan: "The greatest show on earth."
Public Relations and the Frontier correct answers Land speculators helped build the American
West by using public relations techniques. Enticed people with glowing reports, railroads
especially encouraged settlement. Throughout the 1800's, press agents publicized many of the
commercial and political figures of their day.
Andrew Jackson Political Public Relations correct answers Frontier hero, won the presidential
election of 1828 by appealing to the commoner through public relations tactics. Had a press
secretary who sampled public opinion, advised Jackson, and wrote his speeches so he would
, make sense to the public at large. He eventually build up a public relations machine of 60 full-
time journalists.
Publicity Agencies correct answers The first publicity agency, the Boston Publicity Bureau, was
formed in 1900, establishing press agentry as a separate business enterprise. Examples: Henry
Ford putting Barney Oldfield, most famous racer of the day, to drive ford car and was then
featured on the front pages of newspapers. Teddy Roosevelt used news conferences, interviews,
presidential tours to promote his bully pulpit. Ruled the country from headlines of its
newspapers.
Public Relations as a Profession correct answers Emerged in the beginning of 20th century when
business began to recognize the benefits of aligning themselves with the public interest. Business
secrecy was normal, founders of big american industries became known as Robber Barons, did
not want to publicize their exploitation of both labor and natural resources. Secrecy foiled by
Muckrakers.
William Henry Vanderbilt correct answers "Let the public be damned."
Ivy Lee correct answers Solution that business leaders found was by Ivy Lee, who is widely
recognized as "father of the modern public relations industry," and the first public relations
advisor. Believed in being open with reporters and not trying to suppress the news. Principles
changed public relations; believed that business should align themselves with the public interest
rather than insisting that the public interest align itself with business.
Public Relations Goes to War correct answers World War I brought public relations to the
government. The war taught us to use the power of propaganda.
Committee on Public Information (CPI) correct answers Authorized by President Woodrow
Wilson in 1917, and charged it with promoting the war as "the war to end all wars," and one that
would "make the world safe for democracy."
George Creel correct answers Head of the CPI, and was a former journalist who was known as a
muckraker because he wrote and expose of Rockerfeller and Ivy Lee's role in the Ludlow
Massacre.
Edward and Doris Bernays correct answers A couple worked together to build the field of public
relations. Edward was a former press agent and one of the chairs of the CPI. Doris was a well
known writer. He coined the term public relations counsel in his landmark book, Crystallizing
Public Opinion, published in 1923. Based their work on psychology, especially concept of
unconscious mind. Changed the social context of tobacco use.
The Great Depression correct answers Public relations played a role in this period. Large
companies hired public relations counselors to improve their image because part of the cause of
country's economic problems.
Important role for PR was the selling of FDR's New Deal Program as a way to lift U.S out of
economic depression.
Public Relations correct answers The art or science of establishing and promoting a favorable
relationship with the public. The "image industry." All the activities that maintain a beneficial
relationship between an organization and its various publics.
Integrated Marketing correct answers Public relations and advertising work together.
Internal Publics correct answers Term for groups inside a clients organization; such as
employees, stockholders, and members.
External Publics correct answers Groups outside a clients organization; such as community,
news media, customers, voters, and legislators
Influence of PR correct answers Public relations has a profound influence on the news you read
and the products you buy. They handle news releases, special events, and lobbying efforts for
these publics.
Sophists correct answers Ancient Greeks hired teachers of rhetoric to help fight their verbal
battles in public forums. Acting as lobbyist of their day.
Roman Emperors correct answers Hired writers to publish news reports that were thinly
disguised promotions of their achievements and qualifications to lead. Used to keep in touch
with public opinion and spread rumors that were favorable.
Early America Public Relations correct answers Public relations a major part of the American
Revolution. Patriots used public relations to gain public support for the war. The Federalist
Papers were history's finest public relations job.
Press Agents correct answers People who work to generate publicity for a client, with a main
objective of having their clients featured in newspapers
Hype correct answers The dramatic and impressive means they used to generate publicity. (A
technique)
Phineas T. Barnum correct answers Began his career as an entertainer in 1835, age 25, and
everything he did was hyped. Slogan: "The greatest show on earth."
Public Relations and the Frontier correct answers Land speculators helped build the American
West by using public relations techniques. Enticed people with glowing reports, railroads
especially encouraged settlement. Throughout the 1800's, press agents publicized many of the
commercial and political figures of their day.
Andrew Jackson Political Public Relations correct answers Frontier hero, won the presidential
election of 1828 by appealing to the commoner through public relations tactics. Had a press
secretary who sampled public opinion, advised Jackson, and wrote his speeches so he would
, make sense to the public at large. He eventually build up a public relations machine of 60 full-
time journalists.
Publicity Agencies correct answers The first publicity agency, the Boston Publicity Bureau, was
formed in 1900, establishing press agentry as a separate business enterprise. Examples: Henry
Ford putting Barney Oldfield, most famous racer of the day, to drive ford car and was then
featured on the front pages of newspapers. Teddy Roosevelt used news conferences, interviews,
presidential tours to promote his bully pulpit. Ruled the country from headlines of its
newspapers.
Public Relations as a Profession correct answers Emerged in the beginning of 20th century when
business began to recognize the benefits of aligning themselves with the public interest. Business
secrecy was normal, founders of big american industries became known as Robber Barons, did
not want to publicize their exploitation of both labor and natural resources. Secrecy foiled by
Muckrakers.
William Henry Vanderbilt correct answers "Let the public be damned."
Ivy Lee correct answers Solution that business leaders found was by Ivy Lee, who is widely
recognized as "father of the modern public relations industry," and the first public relations
advisor. Believed in being open with reporters and not trying to suppress the news. Principles
changed public relations; believed that business should align themselves with the public interest
rather than insisting that the public interest align itself with business.
Public Relations Goes to War correct answers World War I brought public relations to the
government. The war taught us to use the power of propaganda.
Committee on Public Information (CPI) correct answers Authorized by President Woodrow
Wilson in 1917, and charged it with promoting the war as "the war to end all wars," and one that
would "make the world safe for democracy."
George Creel correct answers Head of the CPI, and was a former journalist who was known as a
muckraker because he wrote and expose of Rockerfeller and Ivy Lee's role in the Ludlow
Massacre.
Edward and Doris Bernays correct answers A couple worked together to build the field of public
relations. Edward was a former press agent and one of the chairs of the CPI. Doris was a well
known writer. He coined the term public relations counsel in his landmark book, Crystallizing
Public Opinion, published in 1923. Based their work on psychology, especially concept of
unconscious mind. Changed the social context of tobacco use.
The Great Depression correct answers Public relations played a role in this period. Large
companies hired public relations counselors to improve their image because part of the cause of
country's economic problems.
Important role for PR was the selling of FDR's New Deal Program as a way to lift U.S out of
economic depression.
