A radio station broadcasting a program is an example of ______.
A. interpersonal communication
B. mass communication
C. media-centric communication
D. broad communication correct answers B. mass communication
The internet change mass media by ______.
A. allowing users to be much more active
B. making content more difficult to produce
C. increasing the cost to produce content
D. making users passive absorbers of content correct answers A. allowing users to be much more
active
Which of the following often is overlooked as a form of mass media?
A. radio
B. television
C. telephones
D. print correct answers C. telephones
The internet is an example of ______ as well as ______.
A. interpersonal communication; mass media
B. mass media; public communication
C. broadcasted media; interpersonal communication
D. mass media; broadcasted media correct answers A. interpersonal communication; mass media
Which is an example of a person using the internet as mass media?
A. sending a direct message to someone on Facebook
B. having a Zoom video call with a friend
C. sending an "email" to a family member
D. posting a video to YouTube correct answers D. posting a video to YouTube
The sociological perspective encourages us to see and understand the relationship between
______ and the ______.
A. individuals; broader social context in which they live
B. individuals; communication styles they develop
C. users; messages that they send
D. receivers; how they perceive messages received correct answers A. individuals; broader social
context in which they live
Seth chose not to walk at his high school graduation ceremony. His decision is an example of
______.
A. agency
B. free speech
C. structure
,D. rebellion correct answers A. agency
In sociological studies, the concept of social structure refers to ______.
A. the influences of the society we are a part of
B. any pattern of social behavior
C. the mechanics of individual interactions
D. the steps taken to be a part of a society correct answers B. any pattern of social behavior
The relationship between media and users is a two-way relationship because ______.
A. media producers decide what users see
B. users choose what media they consume
C. media and users both produce content
D. users create ideas for media producers correct answers B. users choose what media they
consume
The media industry is a producer of ______.
A. society
B. content
C. products
D. technology correct answers B. content
The tension between structure and agency for those who are a part of the media industry
primarily is derived from ______.
A. how much autonomy media personnel has in the field
B. media personnel being expected to appeal to all audiences
C. the amount of research done by each individual
D. media personnel having complete freedom to do as they choose correct answers A. how much
autonomy media personnel has in the field
Sociologists refer to the process consuming media content and actively interpreting and
constructing meaning from that content as ______.
A. social construction of reality
B. active interpretation
C. constructive reality
D. consumption analysis correct answers A. social construction of reality
A civil rights activist during the 1950s, handing out leaflets to spread awareness of his cause is
an example of ______ and ______ working together on the model of media and the social world.
A. social world; technology
B. users; content
C. technology; industry
D. social world; industry correct answers A. social world; technology
As of 2019, 81% of adults in the United States have a smartphone. correct answers True
, On average, the U.S. adults spend 12 hr and 21 min per day using a variety of media. correct
answers True
The internet gives each user less freedom in what media they consume and when they consume
it. correct answers False
Structure and agency have push-pull interactions that are essential to understanding social life.
correct answers True
Individuals working within the media have agency to alter the social structure in which they
work. correct answers True
Media content and technology are affected by each other through the influence of people. correct
answers True
Media users retain all information they come across while consuming and share it without any of
their own views being considered. correct answers False
What are some differences between face-to-face and mass-mediated communication for readers?
How does this distinction affect politics? correct answers In face-to-face communication,
audiences can see more clues such as body language, gesture, and other aspects of nonverbal
communication; they can also ask questions and challenge speakers directly. Mass-mediated
communication often addresses audiences anonymously; there is less direct feedback. It is also
harder to determine the sender's intention or aims.
Sociologists often link discussions of social relations to the concepts of "Structure" and
"Agency." What are they, and how do they relate to each other? Do they have equal
relationships? Are they at odds? In your discussion, include at least one specific example. correct
answers Structure refers to any recurring pattern of social behavior. Agency is intentional and
undetermined social action. They do not necessarily have an equal relationship. Structural
constraints limit agency. The family is a structure that limits how we think, but the degree of
autonomy we have to express ourselves within our family is our level of agency. Advertising and
editorial policies are structures that limit what journalists can say and write. The ability of
journalists to write and pursue stories as they wish within these structures defines their agency.
Communication was a face-to-face ritual until people started creating one of a kind
communication like cave wall art and stone carvings. In China, ______ happened, which allowed
communication to become easily reproducible.
A. invention of paper
B. discovery of ink
C. wood carvings
D. stone etching correct answers A. invention of paper
Technology industrialization increased very dramatically during ______, bringing forth the
telegraph, camera, telephone, phonograph, and many other communication technologies.
A. World War 1