Communication Research Methods Chapter 19 Test Questions Answered Correctly!! (Rated A+)

Communication Research Methods Chapter 19 Test Questions Answered Correctly!! (Rated A+) Rhetoric and rhetoric criticism - Answers Are the oldest forms of scholarship in the communication discipline, dating back to the ancient Greeks who were focused on determining what constituted an effective speech. Rhetoric part of classical education • Trivium -Rhetoric -Grammar -Logic • Oldest of the research approaches in Communication Studies Rhetorical criticism is different in two ways from most other forms of communication scholarship, which include what? - Answers 1. First, rhetoric and rhetorical criticism are major areas of study in the discipline. 2. Rhetorical criticism is more subjective than other communication research methods. The Kenneth Burke Society - Answers Focuses on the on the writings of just one scholar. Rhetoric also studied in - Answers English -Sociology -Religion -Anthropology -Psychology The criticism of rhetoric plays an important role for understanding how people can be influenced by what? - Answers Symbols A rhetorical critic does what? - Answers Seeks to recognize how people understand and respond to symbols, and how the use of symbols can shape our perceptions of reality. What year did Rhetorical criticism start? - Answers 1900s What was the most common research? - Answers The Great man criticism Artifact - Answers Is an identifiable moment of communication from a specific, time, place, and person. An artifact is any tangible evidence a communication act has occurred. Possible artifacts - Answers 1. A compelling speech 2. A fascinating sermon 3. An effective essay 4. A thought- provoking interview 5. An interesting narrative or story 6. An engaging television show 7. A stimulating public demonstration 8. An inspiring song lyric 9. A curious political campaign 10. An eye- grabbing roadway billboard. 11. Any other artifact from a communication moment, which surrounds us everyday. Popular critic - Answers Seeks to influence the general public's perception. A rhetorical critic - Answers Evaluates based on rhetorical theories and practices. According to Pierce, a rhetorical critic must be prepared to defend their analysis and criticism. And they must and defend the standards or methods used to conduct their criticism, and defend their effectiveness of the criticism. A Rhetorical theory - Answers Is used to filter the symbols in the artifact so we can see new insights about the artifact. The theory is a set of standards used for evaluating the artifact. Why is selecting a theory important? - Answers Because it will guide the direction of the criticism. Neo- Aristotelian criticism approach - Answers Is based on the classics of ancient Greece and Rome, primarily the writings of Aristotle and Cicero. You might decide to use approach if your artifact is a speech. Neo- Aristotelian criticism approach has limited use for other types of artifacts. Neo- Aristotelian focuses on what? - Answers Focuses on the 5 canons of rhetoric and is primarily used for critiquing speeches. invention, organization, style, delivery, and memory. Invention - Answers In Rhetoric is the discovery of ideas and arguments for use in a persuasive appeal. Invention critiques how a speaker uses logos, ethos, and pathos to persuade an audience toward a speaker's goal. Artistic proofs - Answers Aristotle's Rhetoric is the foundation for ethos, logos, and pathos. Inartistic proofs - Answers Are factual such as laws, statistics, oaths, and contracts. They can be used to build an argument, but artistic proofs are more adaptable to the persuasive goal of the speaker. Logos - Answers is an appeal to logic, and is a way of persuading an audience by reason. Ethos - Answers is an appeal to ethics, and it is a means of convincing someone of the character or credibility of the persuader. Pathos - Answers is an appeal to emotion, and is a way of convincing an audience of an