Public Relations vocabulary Exam Bank Solution Manual Already Passed (Rated A+)
press agent - Answers a person employed to organize advertising & publicity in the press on behalf of an
organization or well known person
spin - Answers achieved through providing a biased interpretation of an event or campaigning to
persuade public opinion in favor/against an organization
stakeholder - Answers person with best interest or concern in someone or something
public opinion - Answers views prevalent among the general public
two way communication - Answers communication in which both parties involved transmit information
dialogue - Answers conversations between two or more people as a feature of a book, play, or movie
trust - Answers relationship where property is held by one party for the benefit of another
ROI - Answers amount of return on an investment relative to the investments cost; return of interest
mutually beneficial relationships - Answers both parties involved benefit from the relationship
consent - Answers permissions for something to happen or agreement to do something
hype - Answers extravagant or intensive publicity or promotion
manipulation - Answers handle/control/influence cleverly, unfairly, or unscrupulously
clarity - Answers the quality of being clear, in particular
results - Answers consequence, effect, or outcome of something
managing expectations - Answers seek to prevent disappointment by establishing in advance what can
realistically be achieved or delivered by a project
proactive public relations - Answers strategically planning public relations, more beneficial
persuasion - Answers action/fact of persuading someone
message - Answers verbal/written/recorded communication sent to or left for a recipient who can't be
contacted directly
communication - Answers imparting or exchanging information with another individual
selective attention - Answers capacity for or process of reacting to certain stimuli selectively when
several occur simultaneously
social media - Answers computer mediated tools that allow people, companies, and other organizations
go created, share, or exchange information
press agent - Answers a person employed to organize advertising & publicity in the press on behalf of an
organization or well known person
spin - Answers achieved through providing a biased interpretation of an event or campaigning to
persuade public opinion in favor/against an organization
stakeholder - Answers person with best interest or concern in someone or something
public opinion - Answers views prevalent among the general public
two way communication - Answers communication in which both parties involved transmit information
dialogue - Answers conversations between two or more people as a feature of a book, play, or movie
trust - Answers relationship where property is held by one party for the benefit of another
ROI - Answers amount of return on an investment relative to the investments cost; return of interest
mutually beneficial relationships - Answers both parties involved benefit from the relationship
consent - Answers permissions for something to happen or agreement to do something
hype - Answers extravagant or intensive publicity or promotion
manipulation - Answers handle/control/influence cleverly, unfairly, or unscrupulously
clarity - Answers the quality of being clear, in particular
results - Answers consequence, effect, or outcome of something
managing expectations - Answers seek to prevent disappointment by establishing in advance what can
realistically be achieved or delivered by a project
proactive public relations - Answers strategically planning public relations, more beneficial
persuasion - Answers action/fact of persuading someone
message - Answers verbal/written/recorded communication sent to or left for a recipient who can't be
contacted directly
communication - Answers imparting or exchanging information with another individual
selective attention - Answers capacity for or process of reacting to certain stimuli selectively when
several occur simultaneously
social media - Answers computer mediated tools that allow people, companies, and other organizations
go created, share, or exchange information
