Public Relations Unit 8- Public Relations Marketing Exam Questions and Correct Answers (Graded A+)
Advertising - Answers The activity of making products or services known about and persuading people to
buy them.
Affiliate Marketing - Answers The use of one website to advertise the products and services of another
website.
Allocate (to) - Answers To give a particular amount of time, money, etc. to someone or something, so
that it can be used in a particular way.
Attract - Answers To make someone want to buy or invest in something.
Boost (n.) - Answers A source of help or encouragement leading to increase or improvement.
Boost (v.) - Answers To increase or improve something.
Brand (n.) - Answers The name of a product produced or sold by a particular company.
Brand Management - Answers The process of controlling the way in which a company markets a product
or brand so that people continue to buy it or buy more of it.
Constituencies - Answers One of the official areas of a country that elects someone to represent it in a
parliament or legislature;
a group of people who support, or are likely to support, a particular person, product, suggestion, etc.
Direct Mail - Answers Advertisements that are sent through the mail to a large number of consumers.
Endorsements - Answers A statement made by someone in an advertisement, especially a well-known
person, saying that they use and like a particular product.
Exhibitions - Answers An occasion when objects are shown to the public.
Exposure - Answers The risk of losing money, for example through a loan or investment, or the amount
of money that might be lost.
External Marketing - Answers Marketing that is aimed at clients outside the organization.
Gain (n.) - Answers An increase in size, weight, amount, etc.
Gain (v.) - Answers To increase in amount or value.
Innovation - Answers A new idea, design, product, etc.
Integrated Marketing - Answers A type of marketing in which a company's sales people, advertising,
website, etc. all give the same messages about its products.
Internal Marketing - Answers The product knowledge and service and sales skills within the company.
Advertising - Answers The activity of making products or services known about and persuading people to
buy them.
Affiliate Marketing - Answers The use of one website to advertise the products and services of another
website.
Allocate (to) - Answers To give a particular amount of time, money, etc. to someone or something, so
that it can be used in a particular way.
Attract - Answers To make someone want to buy or invest in something.
Boost (n.) - Answers A source of help or encouragement leading to increase or improvement.
Boost (v.) - Answers To increase or improve something.
Brand (n.) - Answers The name of a product produced or sold by a particular company.
Brand Management - Answers The process of controlling the way in which a company markets a product
or brand so that people continue to buy it or buy more of it.
Constituencies - Answers One of the official areas of a country that elects someone to represent it in a
parliament or legislature;
a group of people who support, or are likely to support, a particular person, product, suggestion, etc.
Direct Mail - Answers Advertisements that are sent through the mail to a large number of consumers.
Endorsements - Answers A statement made by someone in an advertisement, especially a well-known
person, saying that they use and like a particular product.
Exhibitions - Answers An occasion when objects are shown to the public.
Exposure - Answers The risk of losing money, for example through a loan or investment, or the amount
of money that might be lost.
External Marketing - Answers Marketing that is aimed at clients outside the organization.
Gain (n.) - Answers An increase in size, weight, amount, etc.
Gain (v.) - Answers To increase in amount or value.
Innovation - Answers A new idea, design, product, etc.
Integrated Marketing - Answers A type of marketing in which a company's sales people, advertising,
website, etc. all give the same messages about its products.
Internal Marketing - Answers The product knowledge and service and sales skills within the company.
