Marketing Public Relations Exam Questions and Correct Answers Latest Update 2024 (Rated A+)
Target Market - Answers The specific potential customers towards which an organization is marketing
Sales Era - Answers (1920-1960) when businesses got good at production they realized that they could
produce more than they could sell
Marketing Concept Era - Answers (1950-1990) businesses took a closer look at the needs of the
consumer and strives to meet consumers goals
Market Orientation Era - Answers (1990-present) continuously collect data about customers needs and
competitor capability
Social Marketing Era - Answers (2000-present) consumer generated online marketing efforts to promote
brands and companies that they do and do not like
Customer Experience Era - Answers (2000-present) managing the customers interactions with the
organization at all levels and all touchpoints
Impression - Answers Managing the physical site so that the customer has an enjoyable experience
receiving the service
Strategy - Answers An organization long term plan, that provides a quality customer experience
Benchmarking - Answers Looking at how other organizations do something so that you can imitate it or
do it even better
Customers - Answers those the organization relates to on an active and continuous basis
Brand Personality - Answers A set of human characteristics associated with a brand name
Advocacy - Answers States the position of an organization on an issue
Pioneering/Informational - Answers Used to introduce a product or service, tells people what it is, what
it can do, and where it can be found. Main goal is to inform the target market.
Direct-Response Advertising - Answers seeks for the consumer to take immediate action - done with
phone numbers, QVR's
Public Relations - Answers is establishing and promoting a positive relationship with the public or a
particular audience by managing the communication of information
Producer - Answers those that provide input into the operation of the organization
Enablers - Answers they set the norms and standards for the organization, they enable the organization
to be successful
Limiter - Answers reduce or undermine the success of the organization
Target Market - Answers The specific potential customers towards which an organization is marketing
Sales Era - Answers (1920-1960) when businesses got good at production they realized that they could
produce more than they could sell
Marketing Concept Era - Answers (1950-1990) businesses took a closer look at the needs of the
consumer and strives to meet consumers goals
Market Orientation Era - Answers (1990-present) continuously collect data about customers needs and
competitor capability
Social Marketing Era - Answers (2000-present) consumer generated online marketing efforts to promote
brands and companies that they do and do not like
Customer Experience Era - Answers (2000-present) managing the customers interactions with the
organization at all levels and all touchpoints
Impression - Answers Managing the physical site so that the customer has an enjoyable experience
receiving the service
Strategy - Answers An organization long term plan, that provides a quality customer experience
Benchmarking - Answers Looking at how other organizations do something so that you can imitate it or
do it even better
Customers - Answers those the organization relates to on an active and continuous basis
Brand Personality - Answers A set of human characteristics associated with a brand name
Advocacy - Answers States the position of an organization on an issue
Pioneering/Informational - Answers Used to introduce a product or service, tells people what it is, what
it can do, and where it can be found. Main goal is to inform the target market.
Direct-Response Advertising - Answers seeks for the consumer to take immediate action - done with
phone numbers, QVR's
Public Relations - Answers is establishing and promoting a positive relationship with the public or a
particular audience by managing the communication of information
Producer - Answers those that provide input into the operation of the organization
Enablers - Answers they set the norms and standards for the organization, they enable the organization
to be successful
Limiter - Answers reduce or undermine the success of the organization
