Sports Media Exam 1-Graded A
What 2 major changes to the rules of basketball emerged from the college game? -
correct answer-1. Two handed dribble prohibited
2. Out of bounds possession
What challenges emerged to the game of basketball? - correct answer-1. Popularity of
the amateur game
2. Popularity of regional teams
American basketball league - correct answer-- Founded in 1925
- Had exclusive player contracts
- Adopted rule changes from the college game
- Collapsed in 1931
Midwest Basketball Conference - correct answer-- Formed in 1935
- Adopted rule used by college teams
- Had corporate backing
- Attracted college players from the midwest
- Changed name to National Basketball League
Basketball Association of America - correct answer-- Formed in 1946
- Teams named after cities
- 1947, inter-league agreement with the NBL
- 1949, BAA and NBL merged to form the National Basketball Association
What two leagues merged to form the NBA? - correct answer-Basketball Association of
America (BAA) and National Basketball League (NBL)
George Mikan - correct answer-- Famous for Mikan drills
- First superstar of pro basketball (1950s)
What was adopted in 1954 by the NBA to make the game more exciting? - correct
answer-24-second shot clock
What team emerge in the 1960s as arguably the greatest dynasty in U.S professional
team sport history? - correct answer-Boston Celtics, led by Red Auerback, Bob Cousy
and Bill Russell
What was the NBA's first great dual between star players? - correct answer-Russell-Wilt
Chamberlain
,Who is the only pro, major team-sport athlete in U.S. history who cannot fit all of his
championship rings on two hands? - correct answer-Bill Russell
Who was Dr. J? - correct answer-Julius Erving
- "The world's greatest aerial acrobat"
- Some basketball historians argue that he saved the NBA from extinction and brought
the art of the dunk to the masses
The NBA faced a threat from what? - correct answer-The ABA - featured fast breaks,
street-ball flair, and Dr. J
When did the NBA achieve mainstream popularity? - correct answer-1980s - with the
entrance of Magic Johnson and Larry Bird = re-birth of the Lakers-Celtics rivalry
Johnson and Bird made great TV drama for the NBA - Why? - correct answer-Cultural
and racial contrasts. During the 80s, they became the two best-known athletes in the
country, marking the first time NBA has attained such noteriety
Why do some sport scholars argue that the NBA because our favorite professional sport
in the 1990s? - correct answer-Primarily because of the popularity of Michael Jordan
across society. This established NBA stars as the most marketable TV sports
advertisers
Michael Jordan replaced who as the most well-known athlete and rivaled who as the
most well-known living person? - correct answer-Replaced Ali
Rivaled Bill Clinton and the Queen of England
The growth of ________ have led to the commodification of popular spectator sports. -
correct answer-Professional and popular amateur sports
Define commodification - correct answer-To turn into or treat as a commodity; to make
commercial
Major league sports are ________. - correct answer-Entertainment products
The popularity of sport is due in large part to what? - correct answer-The popularity of
sport is due in large part to the attention provided by mass media.
Media generate sales based on the coverage of what? - correct answer-Media generate
sales based on the coverage of sport.
The growth of modern sport is intertwined with what? - correct answer-The growth of
modern sport is intertwined with the stages of the communications revolution. (Print -
Radio - Television)
, Pre 1830's - correct answer-- Print media targeted the elite in American society, in part
because they made up a large share of potential readers for 2 reasons
1. Newspapers carried little information about sport - horse races drew the most
coverage
2. Sport news covered one page; sport weeklies included at the most four pages of
coverage
1830s-1840s - correct answer-- Impact of the industrial revolution and electric telegraph
- The Spirit of the Times
- Birth of the modern newspaper industry
What were key characteristics of the birth of the modern newspaper industry? - correct
answer-1830s-1840s
- Profits from circulation and sale of advertising space
- Market expanded to include middle- and working- classes thanks to a tremendous
increase in the literate population
- Some attention given to major sporting events, although that attention was limited
compared to modern times
1850s-1870s - correct answer-- Baseball emerged as preeminent national team sport
- Important to the print industry
- The development of professional play and standardized rules and statistics allowed for
extensive print coverage
Why was the emergence of baseball important to the print industry? - correct answer--
1853: Frank Queen founded New York Clipper, a magazine that focused on baseball
- Included stories by Henry Chadwick, America's first full-time sports writer
Who was America's first full-time sports writer? - correct answer-Henry Chadwick
What were the key outcomes from the 1850s-70s? - correct answer-- Growth in sport
and media
- Societal acceptance of professional sport over long-standing beliefs and norms
The development of what two things allowed for extensive print coverage of sport in the
1850s-70s? - correct answer-professional play and standardized rules and statistics
When did professional baseball become entrenched as the national spectator sport? -
correct answer-1880s-90s
1880s-90s - correct answer-- Baseball became entrenched as national spectator sport
- Newspapers became the primary medium for sports coverage
- 1883 - Joseph Pulitzer established the first sport department at the New York World
- 1895 - William Randolph Hearst introduced the first sports section in the New York
Journal.
What 2 major changes to the rules of basketball emerged from the college game? -
correct answer-1. Two handed dribble prohibited
2. Out of bounds possession
What challenges emerged to the game of basketball? - correct answer-1. Popularity of
the amateur game
2. Popularity of regional teams
American basketball league - correct answer-- Founded in 1925
- Had exclusive player contracts
- Adopted rule changes from the college game
- Collapsed in 1931
Midwest Basketball Conference - correct answer-- Formed in 1935
- Adopted rule used by college teams
- Had corporate backing
- Attracted college players from the midwest
- Changed name to National Basketball League
Basketball Association of America - correct answer-- Formed in 1946
- Teams named after cities
- 1947, inter-league agreement with the NBL
- 1949, BAA and NBL merged to form the National Basketball Association
What two leagues merged to form the NBA? - correct answer-Basketball Association of
America (BAA) and National Basketball League (NBL)
George Mikan - correct answer-- Famous for Mikan drills
- First superstar of pro basketball (1950s)
What was adopted in 1954 by the NBA to make the game more exciting? - correct
answer-24-second shot clock
What team emerge in the 1960s as arguably the greatest dynasty in U.S professional
team sport history? - correct answer-Boston Celtics, led by Red Auerback, Bob Cousy
and Bill Russell
What was the NBA's first great dual between star players? - correct answer-Russell-Wilt
Chamberlain
,Who is the only pro, major team-sport athlete in U.S. history who cannot fit all of his
championship rings on two hands? - correct answer-Bill Russell
Who was Dr. J? - correct answer-Julius Erving
- "The world's greatest aerial acrobat"
- Some basketball historians argue that he saved the NBA from extinction and brought
the art of the dunk to the masses
The NBA faced a threat from what? - correct answer-The ABA - featured fast breaks,
street-ball flair, and Dr. J
When did the NBA achieve mainstream popularity? - correct answer-1980s - with the
entrance of Magic Johnson and Larry Bird = re-birth of the Lakers-Celtics rivalry
Johnson and Bird made great TV drama for the NBA - Why? - correct answer-Cultural
and racial contrasts. During the 80s, they became the two best-known athletes in the
country, marking the first time NBA has attained such noteriety
Why do some sport scholars argue that the NBA because our favorite professional sport
in the 1990s? - correct answer-Primarily because of the popularity of Michael Jordan
across society. This established NBA stars as the most marketable TV sports
advertisers
Michael Jordan replaced who as the most well-known athlete and rivaled who as the
most well-known living person? - correct answer-Replaced Ali
Rivaled Bill Clinton and the Queen of England
The growth of ________ have led to the commodification of popular spectator sports. -
correct answer-Professional and popular amateur sports
Define commodification - correct answer-To turn into or treat as a commodity; to make
commercial
Major league sports are ________. - correct answer-Entertainment products
The popularity of sport is due in large part to what? - correct answer-The popularity of
sport is due in large part to the attention provided by mass media.
Media generate sales based on the coverage of what? - correct answer-Media generate
sales based on the coverage of sport.
The growth of modern sport is intertwined with what? - correct answer-The growth of
modern sport is intertwined with the stages of the communications revolution. (Print -
Radio - Television)
, Pre 1830's - correct answer-- Print media targeted the elite in American society, in part
because they made up a large share of potential readers for 2 reasons
1. Newspapers carried little information about sport - horse races drew the most
coverage
2. Sport news covered one page; sport weeklies included at the most four pages of
coverage
1830s-1840s - correct answer-- Impact of the industrial revolution and electric telegraph
- The Spirit of the Times
- Birth of the modern newspaper industry
What were key characteristics of the birth of the modern newspaper industry? - correct
answer-1830s-1840s
- Profits from circulation and sale of advertising space
- Market expanded to include middle- and working- classes thanks to a tremendous
increase in the literate population
- Some attention given to major sporting events, although that attention was limited
compared to modern times
1850s-1870s - correct answer-- Baseball emerged as preeminent national team sport
- Important to the print industry
- The development of professional play and standardized rules and statistics allowed for
extensive print coverage
Why was the emergence of baseball important to the print industry? - correct answer--
1853: Frank Queen founded New York Clipper, a magazine that focused on baseball
- Included stories by Henry Chadwick, America's first full-time sports writer
Who was America's first full-time sports writer? - correct answer-Henry Chadwick
What were the key outcomes from the 1850s-70s? - correct answer-- Growth in sport
and media
- Societal acceptance of professional sport over long-standing beliefs and norms
The development of what two things allowed for extensive print coverage of sport in the
1850s-70s? - correct answer-professional play and standardized rules and statistics
When did professional baseball become entrenched as the national spectator sport? -
correct answer-1880s-90s
1880s-90s - correct answer-- Baseball became entrenched as national spectator sport
- Newspapers became the primary medium for sports coverage
- 1883 - Joseph Pulitzer established the first sport department at the New York World
- 1895 - William Randolph Hearst introduced the first sports section in the New York
Journal.
