PGA PGM 3.0 LEVEL 1 TEST
TheopProcessopforopdevelopingopaopbusinessopplanopstartsopbeforeopyouopestablishoptheopgo
alsopyouopwouldoplikeoptoopachieveopforoptheopshopsopcomingopyearop-opans--True
WhoopshouldopprovideopdirectionopforopcreatingoptheopbusinessopplanopatopaopGolfopOperatio
nop-opans--KeyopStakeholders
AccordingoptooptheopbusinessopplanningopModel,opaopbusinessopplanopshouldopbuildoponopan
doprefineoptheopoperationopplanop-opans--False
Longop-
opRangeopPlanningopshouldopinitiallyopassumeopanopadversarialoprelationshipopbetweenopne
ighboringopfacilitiesopthatopdirectlyopcompeteopwithopeachopother.op-opans--True
Whatopisoptheopusualopbusinessopdestinationopforoplongoprangeopplanning?op-opans--3-
5opyearsopAchieveopitsopvision
whatopisoptheopmostopsignificantopbenefitopofopstrategicopbusinessopPlanning.op-opans--
Provideopaoplongoptermopvisionop&opDestination
HelpingopEstablishopaopstartingoppointopforopgoals,opObjectives,opandoprelatedopstrategiesopi
sopanopappropriateopuseopofopaopSWOTopanalysis.op-opans--True
Youopareopinoptheopprocessopofopcompletingopaopbusinessopplanopforoptheopgolfopshop.opInitia
lopforecastopofopsales,opexpenses,opandopprofitophaveopbeenopmade.opPastopdataophasopbee
nopanalyzedopandopimportantopinsideopandopoutsideopfactorsophaveopbeenopidentified.opWha
topisoptheopnextopstepoptoopbeoptakenoptowardsopcompletingoptheopplan?op-opans--
MonitoropPerformance
AopGolfopProfessionalopisoppurchasingopaopgolfopcourse.opTheopbusinessopplanopheoppresent
edoptoophisopbankeropincludedophisophistoryopofopoperatingopsuccessfullyopoperatingopsimilar
opfacilities,opbudgetopprojectionsopforoptheopfirstopfiveopyearsopunderophisopmanagement,opan
dopobjectivesopandopstrategiesopforopreachingophisopgoals.opTheopbankeroprejectedoptheoploa
nopapplicationopbecauseopofopmissingopinformation.opWhatopimportantopelementopisopmissin
gopfromoptheopbusinessopplan?op-opans--Currentopstateopofoptheopbusiness
TheopSWOTopanalysisopwouldoptreatopopportunitiesopareopthreatsopasopfactorsopthatopusuall
yopcanopbeopcontrolledopbyoptheopfacility.op-opans--False
,TheopResultopofopaopSWOTopanalysisopcouldopbeopsufficientopjustificationopforoptheopabando
nmentopofopaopcoreopbusinessopfunctionop-opans--True
StaffopevaluationopareopaoprelevantopdataopsourceopforopaopSWOTopanalysisop-opans--True
Howopmightoprevenuesopbeopaffectedopatopaopnearbyopdailyopfeeopcourseopifoptheoplocaloptireo
pplantophasopmajoroplayoffsop-opans--GoopDownop(decrease)
LackopofopaopmissionopstatementopisopanopexampleopofopaopweaknessopthatopaopSWOTopanal
ysisopmightopdiscloseop-opans--True
Trendsopinoplocalopconsumeropspendingopwouldopbeopmostopusefulopforopevaluatingopaopcore
opbusinessopfunctionop-opans--True
Whatopshouldopgovernoptheopdecisionoptooppursueopanopopportunity?op-opans--Financesop-
opBarriersoptoopentryop-oprecoursesop-opopportunityopcost
Goals,opObjectivesop&opstrategiesop-opans--
Consideroptheopfollowingoptheopstatementopasoppartopofoptheopaopbusinessopplan:op"improveo
prangeopprofitsopandopcustomeropsatisfaction."opAccordingoptooptheopbusinessopplanningopco
urse,opthisopstatementopisopanopexampleopofopanopobjective.op-opans--True
Theopnewopmanageropofopaoptenop-opyearop-
opoldopprivateopcourseopcurrentlyopdoingopanopaverageopofop5,op000optournamentoproundsopp
eropyear,opproposesoptoopincreaseoptournamentoproundsopbyop50%opbyoptheopendopofoptheop
nextopyear.opThisopproposalopmeetsoptheopcriteriaopforopanopeffectiveopbusinessopobjectiveop
asoppresentedopinoptheopbusinessopplanningopcourseopmanual.op-opans--True
"DevelopopandoppromoteopgroupoplessonopprogramsopaimedopatopaopwomenopandopJuniors"
opisopanopexampleopofopanopeffectiveopbusinessopobjectives.op-opans--False
WhatopImportantopCharacteristicopisopmissingopinoptheopbusinessopObjectives.op"Increaseop
proopshopopsalesopnextopyear?"op-opans--
Measurables;opHowopareopyouopgoingoptoopmeasure
WhichopCharacteristicsopofopgoalsopandopobjectivesopisopdescribedopasopcapableopofopbeing
opobserved,oprecorded,opandopmeasure.op-opans--Quantifiable
Whatopisopfunctionallyopsignificantopdifferenceopbetweenopgoalsopandopobjectives?op-opans--
goalopfewopclearlyopdefinedoptargetsopobjectivesopofophowopweopgetoptheopgoal.
Aopfacilitiesopfinancialopobjectivesopcouldopachievedopthroughopoperationalopstrategiesopalo
ne.op-opans--False
,TheopFollowingopagendaopwasoppartopofopaopgolfoprangeopbusinessopplan."175opdozenopran
geopballsopandoprotateopusageopthreeoptimesopaopyear.opWho:opHeadopProfessional.opWhen:
opEndopofopFirstopQuarter.opCost:op$1500"opAccordingoptooptheopbusinessopplanopcomponent
oprepresentedopbyopthisopstatement?op-opans--.......
WhatopisopanopexampleopofopaopfinancialopStrategy?op-opans--
BorrowingopMoney:opDebt:opReduceopoperatingopexpense.
Whatopwouldopbeoptheopmostopappropriateopinitialopresponseoptoopaopfacilityopincomeopnotop
meetingopprojections.op-opans--.......
Financial,opForecast,opandopBudgetsop-opans--
Calculatingopyieldopinvolvesopknowingoptheoprelationshipopbetweenoptheopamountoputilizedop
andoptheopamountopavailable.op-opans--True
GrossopProfitopisopwhatopremainsopafteropcalculatingoptheopdifferenceopbetweenoprevenueop
andopcostopofopgoodsop-opans--True
Linearoptrendopanalysisopandopbaseopyearopanalysisopareopexampleopofopverticalopanalysisop
-opans--False
TheopDivisoropinoptheoplinearoptrendopformulaop-
opaverageoppercentageopisoptheopnumberopofopyearsopofopchangeopbeingopmeasured.op-
opans--True
Conductingopaopbaseopyearopanalysisopisopaopgoodopchoiceopforopaopfacilityopthatophasopjustop
completedopaopprojectopthatopaddedopnineopnewopholesoptooptheoporiginalop9op-
opholeopcourseop-opans--True
GolfopShopopsalesopofop$100,000opyieldopgrossopmarginopofop$30,000,opWhatopisoptheopperc
entopofoptheopcostopofopgoods.op-opans--30%
Whatopisoptheopdefinitionopofop"costopofopgoodsopsold"op-opans--Costopusedoptoopbyopstock
Ifoptheopgrossoptargetopmarginopforopyouropgolfopshopopwereopaboutop40%,opwhatopwouldopbe
optheoptargetop%opforopyouropcostopofopgoodsopsold?op-opans--60%
Accordingoptooptheopbusinessopplanningopcourseopmanual,opwhatopisopusuallyoptheoplargesto
pcontributoroptooptheopbottomoplineopprofitopofoptheopfacilityop-opans--Rounds
WhatopisoptheopformulaopforopMerchandiseopNetopOperatingopIncome?op-opans--
RevenueopGeneratedop-opOperatingopExpense
Whatopeventsopwouldopcauseopaopchangeopinoptheopforecastopforoptheopgolfopshopopexpense
?op-opans--
, Whatopmetricopshouldopbeoppartopofopeveryopforecastopregardlessopofoptheoptypeopofoptheopfa
cilityop-opans--
AopVisionopdefinesoptheopshortop-
opTermopobjectivesopthatopmustopbeopaccomplishedopinoptheopupcomingopyear.op-opans--
False
AopFacilityopprofileopdefinesoptheopoverallopcultureopofoptheopbusinessop-opans--True
TheopprojectedopcustomeropbaseopofopcertainopgolfopfacilitiesoplocatedopinoptheopUnitedopStat
esopcouldopassumeopmembersopdrawnopfromopinternationalopMarkets.op-opans--True
AopyieldopAnalysisopisopusedoptoopcompileopaopfacilitiesophistoricalopdataoponoptheopnumberop
ofoproundsopplayed.op-opans--True
Whatopisoptheopprocessopcalledopwhenopaopmanageropreviewsoptotaloproundsoptoopdetermine
opwhoopisopplayingopandopwhen?op-opans--YieldopAnalysis
MissionopStatementsopshouldopincludeopaopdefinitionopofoptheopfacility'sopunderlyingopfinanci
alopmodel.op-opans--False
Aopsoundopmissionopstatementopdefinesoptheoplongoptermopvisionopandopcoreopvaluesopofopao
pfacilityop-opans--True
Itopisopappropriateoptoopaddressoptheoproleopofoptheopemployeeopinoptheopmissionopstatement
op-opans--False
Assessingoptheopcurrentopstateopofopbusiness.op-opans--
Theopinterpretationopofoptheopquantitativeopdataopisoplessopsusceptibleoptoopdifferencesopofop
opinionopthanopqualitiveopdataop-opans--True
Customeropdemographicsopisopanopinternalopfactorop-opans--False
Whatoptypeopifopinformationopisoptypicallyopprovidedopbyopqualitiveopdata.op-opans--
Likes;opDislikes;opExperiences
Whatopexamplesopwouldopbeopconsideredopinternalopdataopsourcesopforopplanningoppurpos
esop-opans---opFinancesop-opCogsopetc..
Costopofopgoodsopsoldopisopanopexampleopofopqualitiveopdateop-opans--False
Whatopinformationopwouldopbeopmostopusefuloptooptheopplanningopteamopinterestedopinopmea
suringoptheopfacilitiesoppastoporopcurrentopsuccessop-opans--HistoricalopYieldopAnalysis
TheopProcessopforopdevelopingopaopbusinessopplanopstartsopbeforeopyouopestablishoptheopgo
alsopyouopwouldoplikeoptoopachieveopforoptheopshopsopcomingopyearop-opans--True
WhoopshouldopprovideopdirectionopforopcreatingoptheopbusinessopplanopatopaopGolfopOperatio
nop-opans--KeyopStakeholders
AccordingoptooptheopbusinessopplanningopModel,opaopbusinessopplanopshouldopbuildoponopan
doprefineoptheopoperationopplanop-opans--False
Longop-
opRangeopPlanningopshouldopinitiallyopassumeopanopadversarialoprelationshipopbetweenopne
ighboringopfacilitiesopthatopdirectlyopcompeteopwithopeachopother.op-opans--True
Whatopisoptheopusualopbusinessopdestinationopforoplongoprangeopplanning?op-opans--3-
5opyearsopAchieveopitsopvision
whatopisoptheopmostopsignificantopbenefitopofopstrategicopbusinessopPlanning.op-opans--
Provideopaoplongoptermopvisionop&opDestination
HelpingopEstablishopaopstartingoppointopforopgoals,opObjectives,opandoprelatedopstrategiesopi
sopanopappropriateopuseopofopaopSWOTopanalysis.op-opans--True
Youopareopinoptheopprocessopofopcompletingopaopbusinessopplanopforoptheopgolfopshop.opInitia
lopforecastopofopsales,opexpenses,opandopprofitophaveopbeenopmade.opPastopdataophasopbee
nopanalyzedopandopimportantopinsideopandopoutsideopfactorsophaveopbeenopidentified.opWha
topisoptheopnextopstepoptoopbeoptakenoptowardsopcompletingoptheopplan?op-opans--
MonitoropPerformance
AopGolfopProfessionalopisoppurchasingopaopgolfopcourse.opTheopbusinessopplanopheoppresent
edoptoophisopbankeropincludedophisophistoryopofopoperatingopsuccessfullyopoperatingopsimilar
opfacilities,opbudgetopprojectionsopforoptheopfirstopfiveopyearsopunderophisopmanagement,opan
dopobjectivesopandopstrategiesopforopreachingophisopgoals.opTheopbankeroprejectedoptheoploa
nopapplicationopbecauseopofopmissingopinformation.opWhatopimportantopelementopisopmissin
gopfromoptheopbusinessopplan?op-opans--Currentopstateopofoptheopbusiness
TheopSWOTopanalysisopwouldoptreatopopportunitiesopareopthreatsopasopfactorsopthatopusuall
yopcanopbeopcontrolledopbyoptheopfacility.op-opans--False
,TheopResultopofopaopSWOTopanalysisopcouldopbeopsufficientopjustificationopforoptheopabando
nmentopofopaopcoreopbusinessopfunctionop-opans--True
StaffopevaluationopareopaoprelevantopdataopsourceopforopaopSWOTopanalysisop-opans--True
Howopmightoprevenuesopbeopaffectedopatopaopnearbyopdailyopfeeopcourseopifoptheoplocaloptireo
pplantophasopmajoroplayoffsop-opans--GoopDownop(decrease)
LackopofopaopmissionopstatementopisopanopexampleopofopaopweaknessopthatopaopSWOTopanal
ysisopmightopdiscloseop-opans--True
Trendsopinoplocalopconsumeropspendingopwouldopbeopmostopusefulopforopevaluatingopaopcore
opbusinessopfunctionop-opans--True
Whatopshouldopgovernoptheopdecisionoptooppursueopanopopportunity?op-opans--Financesop-
opBarriersoptoopentryop-oprecoursesop-opopportunityopcost
Goals,opObjectivesop&opstrategiesop-opans--
Consideroptheopfollowingoptheopstatementopasoppartopofoptheopaopbusinessopplan:op"improveo
prangeopprofitsopandopcustomeropsatisfaction."opAccordingoptooptheopbusinessopplanningopco
urse,opthisopstatementopisopanopexampleopofopanopobjective.op-opans--True
Theopnewopmanageropofopaoptenop-opyearop-
opoldopprivateopcourseopcurrentlyopdoingopanopaverageopofop5,op000optournamentoproundsopp
eropyear,opproposesoptoopincreaseoptournamentoproundsopbyop50%opbyoptheopendopofoptheop
nextopyear.opThisopproposalopmeetsoptheopcriteriaopforopanopeffectiveopbusinessopobjectiveop
asoppresentedopinoptheopbusinessopplanningopcourseopmanual.op-opans--True
"DevelopopandoppromoteopgroupoplessonopprogramsopaimedopatopaopwomenopandopJuniors"
opisopanopexampleopofopanopeffectiveopbusinessopobjectives.op-opans--False
WhatopImportantopCharacteristicopisopmissingopinoptheopbusinessopObjectives.op"Increaseop
proopshopopsalesopnextopyear?"op-opans--
Measurables;opHowopareopyouopgoingoptoopmeasure
WhichopCharacteristicsopofopgoalsopandopobjectivesopisopdescribedopasopcapableopofopbeing
opobserved,oprecorded,opandopmeasure.op-opans--Quantifiable
Whatopisopfunctionallyopsignificantopdifferenceopbetweenopgoalsopandopobjectives?op-opans--
goalopfewopclearlyopdefinedoptargetsopobjectivesopofophowopweopgetoptheopgoal.
Aopfacilitiesopfinancialopobjectivesopcouldopachievedopthroughopoperationalopstrategiesopalo
ne.op-opans--False
,TheopFollowingopagendaopwasoppartopofopaopgolfoprangeopbusinessopplan."175opdozenopran
geopballsopandoprotateopusageopthreeoptimesopaopyear.opWho:opHeadopProfessional.opWhen:
opEndopofopFirstopQuarter.opCost:op$1500"opAccordingoptooptheopbusinessopplanopcomponent
oprepresentedopbyopthisopstatement?op-opans--.......
WhatopisopanopexampleopofopaopfinancialopStrategy?op-opans--
BorrowingopMoney:opDebt:opReduceopoperatingopexpense.
Whatopwouldopbeoptheopmostopappropriateopinitialopresponseoptoopaopfacilityopincomeopnotop
meetingopprojections.op-opans--.......
Financial,opForecast,opandopBudgetsop-opans--
Calculatingopyieldopinvolvesopknowingoptheoprelationshipopbetweenoptheopamountoputilizedop
andoptheopamountopavailable.op-opans--True
GrossopProfitopisopwhatopremainsopafteropcalculatingoptheopdifferenceopbetweenoprevenueop
andopcostopofopgoodsop-opans--True
Linearoptrendopanalysisopandopbaseopyearopanalysisopareopexampleopofopverticalopanalysisop
-opans--False
TheopDivisoropinoptheoplinearoptrendopformulaop-
opaverageoppercentageopisoptheopnumberopofopyearsopofopchangeopbeingopmeasured.op-
opans--True
Conductingopaopbaseopyearopanalysisopisopaopgoodopchoiceopforopaopfacilityopthatophasopjustop
completedopaopprojectopthatopaddedopnineopnewopholesoptooptheoporiginalop9op-
opholeopcourseop-opans--True
GolfopShopopsalesopofop$100,000opyieldopgrossopmarginopofop$30,000,opWhatopisoptheopperc
entopofoptheopcostopofopgoods.op-opans--30%
Whatopisoptheopdefinitionopofop"costopofopgoodsopsold"op-opans--Costopusedoptoopbyopstock
Ifoptheopgrossoptargetopmarginopforopyouropgolfopshopopwereopaboutop40%,opwhatopwouldopbe
optheoptargetop%opforopyouropcostopofopgoodsopsold?op-opans--60%
Accordingoptooptheopbusinessopplanningopcourseopmanual,opwhatopisopusuallyoptheoplargesto
pcontributoroptooptheopbottomoplineopprofitopofoptheopfacilityop-opans--Rounds
WhatopisoptheopformulaopforopMerchandiseopNetopOperatingopIncome?op-opans--
RevenueopGeneratedop-opOperatingopExpense
Whatopeventsopwouldopcauseopaopchangeopinoptheopforecastopforoptheopgolfopshopopexpense
?op-opans--
, Whatopmetricopshouldopbeoppartopofopeveryopforecastopregardlessopofoptheoptypeopofoptheopfa
cilityop-opans--
AopVisionopdefinesoptheopshortop-
opTermopobjectivesopthatopmustopbeopaccomplishedopinoptheopupcomingopyear.op-opans--
False
AopFacilityopprofileopdefinesoptheopoverallopcultureopofoptheopbusinessop-opans--True
TheopprojectedopcustomeropbaseopofopcertainopgolfopfacilitiesoplocatedopinoptheopUnitedopStat
esopcouldopassumeopmembersopdrawnopfromopinternationalopMarkets.op-opans--True
AopyieldopAnalysisopisopusedoptoopcompileopaopfacilitiesophistoricalopdataoponoptheopnumberop
ofoproundsopplayed.op-opans--True
Whatopisoptheopprocessopcalledopwhenopaopmanageropreviewsoptotaloproundsoptoopdetermine
opwhoopisopplayingopandopwhen?op-opans--YieldopAnalysis
MissionopStatementsopshouldopincludeopaopdefinitionopofoptheopfacility'sopunderlyingopfinanci
alopmodel.op-opans--False
Aopsoundopmissionopstatementopdefinesoptheoplongoptermopvisionopandopcoreopvaluesopofopao
pfacilityop-opans--True
Itopisopappropriateoptoopaddressoptheoproleopofoptheopemployeeopinoptheopmissionopstatement
op-opans--False
Assessingoptheopcurrentopstateopofopbusiness.op-opans--
Theopinterpretationopofoptheopquantitativeopdataopisoplessopsusceptibleoptoopdifferencesopofop
opinionopthanopqualitiveopdataop-opans--True
Customeropdemographicsopisopanopinternalopfactorop-opans--False
Whatoptypeopifopinformationopisoptypicallyopprovidedopbyopqualitiveopdata.op-opans--
Likes;opDislikes;opExperiences
Whatopexamplesopwouldopbeopconsideredopinternalopdataopsourcesopforopplanningoppurpos
esop-opans---opFinancesop-opCogsopetc..
Costopofopgoodsopsoldopisopanopexampleopofopqualitiveopdateop-opans--False
Whatopinformationopwouldopbeopmostopusefuloptooptheopplanningopteamopinterestedopinopmea
suringoptheopfacilitiesoppastoporopcurrentopsuccessop-opans--HistoricalopYieldopAnalysis