PEARSON EDEXCEL
2024
2024
PEARSON
Edexcel
, Pearson Edexcel Level 3 GCE
9EB0/01
Economics B
Advanced
PAPER 1: Markets and how they work
Mark Scheme Plus
Question Paper
Merged
, surname names
Number Number
Paper
■ ■
Advanced
PAPER 1: Markets and how they work
Instructions
•• Use black ink or ball-point pen.
Fill in the boxes at the top of this page with your name,
centre number and candidate number.
•• Answer all questions.
Answer the questions in the spaces provided
– there may be more space than you need.
Information
•• The total mark for this paper is 100.
The marks for each question are shown in brackets
– use this as a guide as to how much time to spend on each question.
• Calculators may be used.
Advice
• Read each question carefully before you start to answer it.
• Try to answer every question.
• your answers if you have time at the end.
Check
Turn over
P80957A
©2024 Pearson Education Ltd.
F:1/1/1/1/
, Answer ALL questions.
SECTION A
DO NOT WRITE IN THIS AREA
Read the following extracts (A–E) before answering Question 1.
Write your answers in the spaces provided.
Extract A
TUI Group lose market share to Jet2holidays
The TUI Group (TUI) has finally responded to being overtaken by Jet2holidays as the UK’s
largest tour operator.
TUI Chief Executive Sebastian Ebel said: “We want to be the market leader not only in
numbers but also in quality. We want to grow stronger than our competitors.” 5
The firm aims to take market share from rivals by broadening its product offering and
looking beyond its traditional core package-holiday customers. It is targeting the larger
DO NOT WRITE IN THIS AREA
and higher growth segments of the leisure market, such as accommodation only,
flight only, car hire, tours and experiences.
Sebastian Ebel referred to these potential new customers as ‘energised adventurers’ and 10
‘travelistas’. Energised adventurers are older, confident, more affluent and adventurous
holidaymakers interested in culture and exploration. Travelistas are younger, independent
and adventurous travellers who spend less on a holiday but travel more often.
TUI reported record holiday bookings for summer 2023 and 2024 now that global travel
restrictions have been lifted for consumers. 15
(Source: adapted from https://travelweekly.co.uk/news/air/jet2-has-done-very-well-filling-
gap-thomas-cook-left-says-tui-chief)
Extract B
Statement of comprehensive income of TUI Group Q3 2023 and Q3 2022 DO NOT WRITE IN THIS AREA
Q3 2023 (€m) Q3 2022 (€m)
Revenue 5 286.0 4 433.2
Cost of sales 5 018.4 4 313.4
Gross profit 267.6 119.8
Operating profit/(loss) 52.5 (331.2)
(Source: adapted from: https://www.tuigroup.com/en-en/investors/news/2023/
ir-news/20230809)
2
■■■■
2024
2024
PEARSON
Edexcel
, Pearson Edexcel Level 3 GCE
9EB0/01
Economics B
Advanced
PAPER 1: Markets and how they work
Mark Scheme Plus
Question Paper
Merged
, surname names
Number Number
Paper
■ ■
Advanced
PAPER 1: Markets and how they work
Instructions
•• Use black ink or ball-point pen.
Fill in the boxes at the top of this page with your name,
centre number and candidate number.
•• Answer all questions.
Answer the questions in the spaces provided
– there may be more space than you need.
Information
•• The total mark for this paper is 100.
The marks for each question are shown in brackets
– use this as a guide as to how much time to spend on each question.
• Calculators may be used.
Advice
• Read each question carefully before you start to answer it.
• Try to answer every question.
• your answers if you have time at the end.
Check
Turn over
P80957A
©2024 Pearson Education Ltd.
F:1/1/1/1/
, Answer ALL questions.
SECTION A
DO NOT WRITE IN THIS AREA
Read the following extracts (A–E) before answering Question 1.
Write your answers in the spaces provided.
Extract A
TUI Group lose market share to Jet2holidays
The TUI Group (TUI) has finally responded to being overtaken by Jet2holidays as the UK’s
largest tour operator.
TUI Chief Executive Sebastian Ebel said: “We want to be the market leader not only in
numbers but also in quality. We want to grow stronger than our competitors.” 5
The firm aims to take market share from rivals by broadening its product offering and
looking beyond its traditional core package-holiday customers. It is targeting the larger
DO NOT WRITE IN THIS AREA
and higher growth segments of the leisure market, such as accommodation only,
flight only, car hire, tours and experiences.
Sebastian Ebel referred to these potential new customers as ‘energised adventurers’ and 10
‘travelistas’. Energised adventurers are older, confident, more affluent and adventurous
holidaymakers interested in culture and exploration. Travelistas are younger, independent
and adventurous travellers who spend less on a holiday but travel more often.
TUI reported record holiday bookings for summer 2023 and 2024 now that global travel
restrictions have been lifted for consumers. 15
(Source: adapted from https://travelweekly.co.uk/news/air/jet2-has-done-very-well-filling-
gap-thomas-cook-left-says-tui-chief)
Extract B
Statement of comprehensive income of TUI Group Q3 2023 and Q3 2022 DO NOT WRITE IN THIS AREA
Q3 2023 (€m) Q3 2022 (€m)
Revenue 5 286.0 4 433.2
Cost of sales 5 018.4 4 313.4
Gross profit 267.6 119.8
Operating profit/(loss) 52.5 (331.2)
(Source: adapted from: https://www.tuigroup.com/en-en/investors/news/2023/
ir-news/20230809)
2
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