Population ✔️✔️A collection of all the items
Sample ✔️✔️A selection of the population to use data from
Census ✔️✔️When data is taken from every member in the population
Advantages of a census over a sample ✔️✔️More representative, less biased, includes everyone's
opinions
Advantages of a sample over a census ✔️✔️Quicker, cheaper, easier to analyse as less data
Disadvantages of a census over a sample ✔️✔️Time consuming, expensive, difficult to do
Disadvantages of a sample over a census ✔️✔️Less representative, possibly biased
Pilot Study ✔️✔️A small scale replica of the survey to be carried out.
Advantages of a pilot study ✔️✔️Ensures questions can be understood, identify ambiguity, test
response rate, identifies likely responses, check methods
Sampling Frame ✔️✔️A list containing data that a sample can be taken from
Examples of a sampling frame ✔️✔️Electoral role, SIMS register, DVLA, telephone directory
Primary Data ✔️✔️Data that has been collected by the person doing the survey
, Secondary data ✔️✔️Data that hasn't been collected by the person doing the survey
Advantages of primary data ✔️✔️More reliable, up-to-date, tailored for investigation
Advantages of secondary data ✔️✔️Easier to obtain, cheaper, less time-consuming
Continuous Data ✔️✔️Data that lies on a continuous scale (can be at any point on a number line)
Discrete Data ✔️✔️Data that consists of separate numbers (jumps along the number line)
Quantitative Data ✔️✔️Data that has numerical values
Qualitative Data ✔️✔️Data that is not numerical values
Open Questions ✔️✔️Has no suggested answers and has freeform boxes to reply in
Advantages of open questions ✔️✔️Allows for a range of responses, so can cover all eventualities
Closed Questions ✔️✔️Has a set of answers for the person to choose from
Advantages of closed questions ✔️✔️Easier to analyse as range of responses restricted
Leading Questions ✔️✔️Questions that infer an opinion and promote a certain answer
Convenience Sample ✔️✔️The first so many pieces of data in the list are sampled
Advantages of a convenience sample ✔️✔️Quick and easy