GEB 3523
Business Case Analysis
LATEST FINAL EXAM REVIEW
Q&S
©2024/2025
,1. Multiple Choice: Which of the following best describes the
purpose of a business case analysis?
a) To determine the feasibility of a business venture.
b) To document the business processes.
c) To design marketing strategies.
d) To evaluate employee performance.
Answer: a) To determine the feasibility of a business venture.
Rationale: A business case analysis is primarily conducted to
assess the viability and potential return on investment of a new
project or business venture.
2. Fill-in-the-Blank: The __________ is a financial metric used in
business case analysis to evaluate the profitability of an investment.
Answer: Net Present Value (NPV)
Rationale: NPV is used to determine the value of an investment
by calculating the present value of expected future cash flows.
3. True/False: The payback period is the best indicator of an
investment's long-term profitability.
Answer: False
©2024/2025
, Rationale: The payback period only indicates how long it will
take to recoup the initial investment, not the overall long-term
profitability.
4. Multiple Response: Select all that apply. Which of the following
are typically included in a business case analysis?
a) Market analysis
b) Risk assessment
c) Financial projections
d) Color scheme of the product packaging
Answers: a) Market analysis, b) Risk assessment, c) Financial
projections
Rationale: Market analysis, risk assessment, and financial
projections are essential components of a business case analysis.
The color scheme of product packaging is generally not relevant to
the case's financial and strategic evaluation.
5. Multiple Choice: A SWOT analysis in a business case primarily
helps to identify:
a) Strengths, Weaknesses, Opportunities, and Threats.
b) Sales, Workforce, Operations, and Technology.
c) Stakeholders, Winners, Objectives, and Timelines.
d) Suppliers, Workflows, Outputs, and Transactions.
©2024/2025
Business Case Analysis
LATEST FINAL EXAM REVIEW
Q&S
©2024/2025
,1. Multiple Choice: Which of the following best describes the
purpose of a business case analysis?
a) To determine the feasibility of a business venture.
b) To document the business processes.
c) To design marketing strategies.
d) To evaluate employee performance.
Answer: a) To determine the feasibility of a business venture.
Rationale: A business case analysis is primarily conducted to
assess the viability and potential return on investment of a new
project or business venture.
2. Fill-in-the-Blank: The __________ is a financial metric used in
business case analysis to evaluate the profitability of an investment.
Answer: Net Present Value (NPV)
Rationale: NPV is used to determine the value of an investment
by calculating the present value of expected future cash flows.
3. True/False: The payback period is the best indicator of an
investment's long-term profitability.
Answer: False
©2024/2025
, Rationale: The payback period only indicates how long it will
take to recoup the initial investment, not the overall long-term
profitability.
4. Multiple Response: Select all that apply. Which of the following
are typically included in a business case analysis?
a) Market analysis
b) Risk assessment
c) Financial projections
d) Color scheme of the product packaging
Answers: a) Market analysis, b) Risk assessment, c) Financial
projections
Rationale: Market analysis, risk assessment, and financial
projections are essential components of a business case analysis.
The color scheme of product packaging is generally not relevant to
the case's financial and strategic evaluation.
5. Multiple Choice: A SWOT analysis in a business case primarily
helps to identify:
a) Strengths, Weaknesses, Opportunities, and Threats.
b) Sales, Workforce, Operations, and Technology.
c) Stakeholders, Winners, Objectives, and Timelines.
d) Suppliers, Workflows, Outputs, and Transactions.
©2024/2025
