MODULE 2 QUIZ MEDIA AND CULTURE
QUESTIONS WITH COMPLETE
ANSWERS
According wwto wwthe wwtextbook, wwthe wwmass wwmedia wware wwindustries wwthat
wwproduce wwand wwdistribute wwcultural wwproducts wwto wwa wwlarge wwnumber wwof
wwpeople.
True wwor wwFalse ww- wwAnswer wwTrue ww(The wwmass wwmedia wware wwthe wwindustries
wwthat wwproduce wwand wwdistribute wwsongs, wwvideo wwgames, wwmovies, wwnovels,
wwnews, wwInternet wwservices, wwand wwother wwcultural wwproducts wwto wwa wwlarge
wwnumber wwof wwpeople.)
No wwmedia wwexisted wwprior wwto wwthe wwcoming wwof wwthe wwelectronic wwera wwin wwthe
wwnineteenth wwcentury.
True wwof wwFalse ww- wwAnswer wwFalse ww(The wwprint wwera, wwwhich wwpredates wwthe
wwelectronic wwera, wwfeatured wwprint wwmedia wwsuch wwas wwbooks.)
Gutenberg's wwinvention wwof wwmovable wwtype wwallowed wwthe wwbook wwto wwbecome
wwone wwof wwthe wwfirst wwmass-marketed wwcommunication wwproducts wwin wwhistory.
True wwor wwFalse ww- wwAnswer wwTrue ww(The wwprinting wwpress wwcombined wwthree
wwnecessary wwelements: wwFirst, wwmachine wwduplication wwreplaced wwthe wwtedious
wwsystem wwin wwwhich wwscribes wwhand-copied wwtexts. wwSecond, wwduplication wwcould
wwoccur wwrapidly, wwso wwlarge wwquantities wwof wwthe wwsame wwbook wwcould wwbe
wwreproduced wweasily. wwThird, wwthe wwfaster wwproduction wwof wwmultiple wwcopies
wwbrought wwdown wwthe wwcost wwof wweach wwunit, wwmaking wwbooks wwmore wwaffordable
wwto wwless-affluent wwpeople.)
One wwconsequence wwof wwthe wwprinting wwpress wwwas wwthat wwpeople wwcame wwto
wwrely wwless wwon wwtheir wwlocal wwcommunity wwand wwreligious, wwpolitical, wwand
wwbusiness wwleaders wwfor wwinformation wwand wwguidance.
True wwor wwFalse ww- wwAnswer wwTrue ww(The wwprinting wwpress wwfostered wwthe
wwmodern wwideal wwof wwindividualism. wwWith wwaccess wwto wwwider wwsources wwof
wwinformation wwthat wwthey wwcould wwdiscover wwand wwread wwon wwtheir wwown, wwpeople
wwcame wwto wwrely wwless wwon wwtheir wwlocal wwcommunity wwand wwreligious, wwpolitical,
wwand wwbusiness wwleaders wwfor wwinformation wwand wwguidance, wwa wwshift wwthat
wwdisrupted ww"the wwmedieval wwsense wwof wwcommunity" ww(Postman).)
QUESTIONS WITH COMPLETE
ANSWERS
According wwto wwthe wwtextbook, wwthe wwmass wwmedia wware wwindustries wwthat
wwproduce wwand wwdistribute wwcultural wwproducts wwto wwa wwlarge wwnumber wwof
wwpeople.
True wwor wwFalse ww- wwAnswer wwTrue ww(The wwmass wwmedia wware wwthe wwindustries
wwthat wwproduce wwand wwdistribute wwsongs, wwvideo wwgames, wwmovies, wwnovels,
wwnews, wwInternet wwservices, wwand wwother wwcultural wwproducts wwto wwa wwlarge
wwnumber wwof wwpeople.)
No wwmedia wwexisted wwprior wwto wwthe wwcoming wwof wwthe wwelectronic wwera wwin wwthe
wwnineteenth wwcentury.
True wwof wwFalse ww- wwAnswer wwFalse ww(The wwprint wwera, wwwhich wwpredates wwthe
wwelectronic wwera, wwfeatured wwprint wwmedia wwsuch wwas wwbooks.)
Gutenberg's wwinvention wwof wwmovable wwtype wwallowed wwthe wwbook wwto wwbecome
wwone wwof wwthe wwfirst wwmass-marketed wwcommunication wwproducts wwin wwhistory.
True wwor wwFalse ww- wwAnswer wwTrue ww(The wwprinting wwpress wwcombined wwthree
wwnecessary wwelements: wwFirst, wwmachine wwduplication wwreplaced wwthe wwtedious
wwsystem wwin wwwhich wwscribes wwhand-copied wwtexts. wwSecond, wwduplication wwcould
wwoccur wwrapidly, wwso wwlarge wwquantities wwof wwthe wwsame wwbook wwcould wwbe
wwreproduced wweasily. wwThird, wwthe wwfaster wwproduction wwof wwmultiple wwcopies
wwbrought wwdown wwthe wwcost wwof wweach wwunit, wwmaking wwbooks wwmore wwaffordable
wwto wwless-affluent wwpeople.)
One wwconsequence wwof wwthe wwprinting wwpress wwwas wwthat wwpeople wwcame wwto
wwrely wwless wwon wwtheir wwlocal wwcommunity wwand wwreligious, wwpolitical, wwand
wwbusiness wwleaders wwfor wwinformation wwand wwguidance.
True wwor wwFalse ww- wwAnswer wwTrue ww(The wwprinting wwpress wwfostered wwthe
wwmodern wwideal wwof wwindividualism. wwWith wwaccess wwto wwwider wwsources wwof
wwinformation wwthat wwthey wwcould wwdiscover wwand wwread wwon wwtheir wwown, wwpeople
wwcame wwto wwrely wwless wwon wwtheir wwlocal wwcommunity wwand wwreligious, wwpolitical,
wwand wwbusiness wwleaders wwfor wwinformation wwand wwguidance, wwa wwshift wwthat
wwdisrupted ww"the wwmedieval wwsense wwof wwcommunity" ww(Postman).)
