CHapter 3 M Q&A
Which of the following is NOT one of the components of a company's
microenvironment?
A.
Cultural forces
B.
Suppliers
C.
Customer markets
D.
Competitors
E.
Marketing intermediaries - (correct answer)A
Which of the following is NOT one of the components of a company's
microenvironment?
A.
Cultural forces
B.
Suppliers
C.
Customer markets
D.
Competitors
E.
Marketing intermediaries - (correct answer)E
,The company's ________ consists of actors close to the company that combine to form
its value delivery network or that affect its ability to serve customers.
A.
natural environment
B.
microenvironment
C.
competitive environment
D.
supply chain
E.
macroenvironment - (correct answer)B
The microenvironment consists of those close to the company that combine to form its
value delivery network or that affect its ability to serve customers through six key ways,
which include ________, __________, ___________, ________, _________, and
_______.
A.
the company, suppliers, marketing intermediaries, competitors, loyal customers, and
publics
B.
the company, suppliers, marketing intermediaries, customer markets, economic forces,
and publics
C.
the company, suppliers, marketing intermediaries, cultural forces, competitors, and
publics
D.
the company, suppliers, marketing intermediaries, customer markets, competitors, and
publics
E.
, the company, suppliers, marketing intermediaries, demographic forces, competitors, and
publics - (correct answer)D
Larger ________ that affect the entire microenvironment combine to form the
macroenvironment.
A.
societal forces
B.
technological forces
C.
economic and cultural forces
D.
political/social forces
E.
demographic and economic environments - (correct answer)A
Age, race, gender, and other statistics are part of a company's _____ environment.
A.
demographic
B.
political
C.
micro
D.
cultural
E.
economic - (correct answer)A
Which of the following is NOT one of the components of a company's
microenvironment?
A.
Cultural forces
B.
Suppliers
C.
Customer markets
D.
Competitors
E.
Marketing intermediaries - (correct answer)A
Which of the following is NOT one of the components of a company's
microenvironment?
A.
Cultural forces
B.
Suppliers
C.
Customer markets
D.
Competitors
E.
Marketing intermediaries - (correct answer)E
,The company's ________ consists of actors close to the company that combine to form
its value delivery network or that affect its ability to serve customers.
A.
natural environment
B.
microenvironment
C.
competitive environment
D.
supply chain
E.
macroenvironment - (correct answer)B
The microenvironment consists of those close to the company that combine to form its
value delivery network or that affect its ability to serve customers through six key ways,
which include ________, __________, ___________, ________, _________, and
_______.
A.
the company, suppliers, marketing intermediaries, competitors, loyal customers, and
publics
B.
the company, suppliers, marketing intermediaries, customer markets, economic forces,
and publics
C.
the company, suppliers, marketing intermediaries, cultural forces, competitors, and
publics
D.
the company, suppliers, marketing intermediaries, customer markets, competitors, and
publics
E.
, the company, suppliers, marketing intermediaries, demographic forces, competitors, and
publics - (correct answer)D
Larger ________ that affect the entire microenvironment combine to form the
macroenvironment.
A.
societal forces
B.
technological forces
C.
economic and cultural forces
D.
political/social forces
E.
demographic and economic environments - (correct answer)A
Age, race, gender, and other statistics are part of a company's _____ environment.
A.
demographic
B.
political
C.
micro
D.
cultural
E.
economic - (correct answer)A
