©EMILLECT 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED
FIRST PUBLISH OCTOBER 2024
Salesforce Marketing Cloud Email
Marketing Specialist Certification Exam
Practice Questions and Answers
What are the 4 ways to segment subscribers? - ANSWER✔✔-Groups
Measures
Data Filters
SQL Activities
What are Groups? - ANSWER✔✔-A subset of a list
What are the 4 types of Groups? - ANSWER✔✔-Attribute Based
Random (Automatically generated)
Interval-Based ("include every third subscriber")
Page 1/39
, ©EMILLECT 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED
FIRST PUBLISH OCTOBER 2024
Data filtered
What are measures? - ANSWER✔✔-A unit of subscriber behavior that you define in Email Studio
What are data filters? - ANSWER✔✔-Similar to a group, but can be applied to Lists or Data Extensions
and can include and/or statements.
What is the data source for a List data filter? - ANSWER✔✔-Profile Attributes
What is the data source for a Data Extension data filter? - ANSWER✔✔-The Data Extension
What is a Query Activity? - ANSWER✔✔-An activity that retrieves data extension or data view
information, then includes that information in a data extension
What are 2 uses for a Query Activity? - ANSWER✔✔-Pull and combine data from multiple data
extensions
Retrieve up to six months' data from any table
Where is a Query Activity executed? - ANSWER✔✔-Automation Studio
How long will a Query Activity execute a SQL query before failing? - ANSWER✔✔-30 minutes
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, ©EMILLECT 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED
FIRST PUBLISH OCTOBER 2024
What is a Personalization String? - ANSWER✔✔-A tag that inserts attributes from your account into
email
Where can Personalization Strings be placed in an email? - ANSWER✔✔-Subject Line
Content Box
What are the 3 ways to use Personalization Strings? - ANSWER✔✔-To include data about the email
(%%xtmonth%%)
To include data about the recipient
(%%emailaddr%%)
To include data about the sender
(%%replyname%%)
What is Dynamic Content? - ANSWER✔✔-Content that displays in a content box according to rules that
you define
What data are Dynamic Content rules based on? - ANSWER✔✔-Subscriber Profile Attributes
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, ©EMILLECT 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED
FIRST PUBLISH OCTOBER 2024
Data Extension data
What are the 4 elements of a Dynamic Content rule? - ANSWER✔✔-The attribute (state)
The operator (equals)
The attribute values (Indiana)
Content to be displayed for selected values
How can you improve declining engagement? - ANSWER✔✔-Utilize dynamic content
Consider the stage of the customer journey and communicate accordingly
Creating a Cart Abandonment email campaign (if a retailer)
Ensure that your emails render on mobile
Consider channels beyond email (SMS, Mobile Push, etc.)
What are the requirements of the CAN-SPAM Act? - ANSWER✔✔-Identify sender in the header
Page 4/39
FIRST PUBLISH OCTOBER 2024
Salesforce Marketing Cloud Email
Marketing Specialist Certification Exam
Practice Questions and Answers
What are the 4 ways to segment subscribers? - ANSWER✔✔-Groups
Measures
Data Filters
SQL Activities
What are Groups? - ANSWER✔✔-A subset of a list
What are the 4 types of Groups? - ANSWER✔✔-Attribute Based
Random (Automatically generated)
Interval-Based ("include every third subscriber")
Page 1/39
, ©EMILLECT 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED
FIRST PUBLISH OCTOBER 2024
Data filtered
What are measures? - ANSWER✔✔-A unit of subscriber behavior that you define in Email Studio
What are data filters? - ANSWER✔✔-Similar to a group, but can be applied to Lists or Data Extensions
and can include and/or statements.
What is the data source for a List data filter? - ANSWER✔✔-Profile Attributes
What is the data source for a Data Extension data filter? - ANSWER✔✔-The Data Extension
What is a Query Activity? - ANSWER✔✔-An activity that retrieves data extension or data view
information, then includes that information in a data extension
What are 2 uses for a Query Activity? - ANSWER✔✔-Pull and combine data from multiple data
extensions
Retrieve up to six months' data from any table
Where is a Query Activity executed? - ANSWER✔✔-Automation Studio
How long will a Query Activity execute a SQL query before failing? - ANSWER✔✔-30 minutes
Page 2/39
, ©EMILLECT 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED
FIRST PUBLISH OCTOBER 2024
What is a Personalization String? - ANSWER✔✔-A tag that inserts attributes from your account into
Where can Personalization Strings be placed in an email? - ANSWER✔✔-Subject Line
Content Box
What are the 3 ways to use Personalization Strings? - ANSWER✔✔-To include data about the email
(%%xtmonth%%)
To include data about the recipient
(%%emailaddr%%)
To include data about the sender
(%%replyname%%)
What is Dynamic Content? - ANSWER✔✔-Content that displays in a content box according to rules that
you define
What data are Dynamic Content rules based on? - ANSWER✔✔-Subscriber Profile Attributes
Page 3/39
, ©EMILLECT 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED
FIRST PUBLISH OCTOBER 2024
Data Extension data
What are the 4 elements of a Dynamic Content rule? - ANSWER✔✔-The attribute (state)
The operator (equals)
The attribute values (Indiana)
Content to be displayed for selected values
How can you improve declining engagement? - ANSWER✔✔-Utilize dynamic content
Consider the stage of the customer journey and communicate accordingly
Creating a Cart Abandonment email campaign (if a retailer)
Ensure that your emails render on mobile
Consider channels beyond email (SMS, Mobile Push, etc.)
What are the requirements of the CAN-SPAM Act? - ANSWER✔✔-Identify sender in the header
Page 4/39
