ESB Certification Test Questions with 100% correct
answers
Chief Executive Officer (CEO) - ✔️✔️Highest ranking employee in the company; Reports to the
board of directors.
Chief Financial Officer (CFO) - ✔️✔️Creates budgets, analyzes financial data, and forecast
company profits. (Finances)
Chief Information Officer (CIO) - ✔️✔️Develops polices and structures to protect company data.
(Technical)
Chief Operating Officer (COO) - ✔️✔️Oversees the day to day administrative functions of
business. (Communications)
Lean Canvas - ✔️✔️A single-page business summary template created by Ash Maurya.
Pitch Deck - ✔️✔️A slide presentation for potential investors that summarizes the key items of a
business. The goals is to get investors attention. It is a highly visual slide presentation, and 10 to
20 slides.
Business Plan - ✔️✔️A multi-page document describing and detailing a business. The goal is to
get investors to buy in. It is text based, and has 10 to 100 pages.
Balance Sheet - ✔️✔️A summary of business assets (what the business owns) and liabilities (what
the business owes). Mortgage and bank loans are liabilities. Equipment is long term assets, and
inventory are current assets.
Marketing Plan - ✔️✔️An operational document that outlines a company's advertising strategy to
generate leads and reach its target market.
, Behavioral Segment - ✔️✔️Benefits to customers based on their wants and needs.
Geographic Segment - ✔️✔️Where customers are located and how they can be reached.
Demographic Segment - ✔️✔️Statistical information about customers.
Psychographic Segment - ✔️✔️What customers think about value, and how they live their lives.
Franchise - ✔️✔️Is a warrant or licensed business with its own brand and trademark; such as
McDonalds or cleaning services
Trademarks - ✔️✔️Protects brand names and logos used on goods and services.
Copyright - ✔️✔️Protects an original work such as art, writings, or music.
Patent - ✔️✔️protects an invention
Trade Secret - ✔️✔️Information or a process that gives a business an advantage over competitors
who do not know the information or process.
Customer Relations Management (CRM) - ✔️✔️System is most useful in helping customer service
support sales strategies because it ensures customers interactions via email, live chat, and
telephone.
Bundle Pricing Strategy - ✔️✔️The marketing of two or more products in a single package price.
answers
Chief Executive Officer (CEO) - ✔️✔️Highest ranking employee in the company; Reports to the
board of directors.
Chief Financial Officer (CFO) - ✔️✔️Creates budgets, analyzes financial data, and forecast
company profits. (Finances)
Chief Information Officer (CIO) - ✔️✔️Develops polices and structures to protect company data.
(Technical)
Chief Operating Officer (COO) - ✔️✔️Oversees the day to day administrative functions of
business. (Communications)
Lean Canvas - ✔️✔️A single-page business summary template created by Ash Maurya.
Pitch Deck - ✔️✔️A slide presentation for potential investors that summarizes the key items of a
business. The goals is to get investors attention. It is a highly visual slide presentation, and 10 to
20 slides.
Business Plan - ✔️✔️A multi-page document describing and detailing a business. The goal is to
get investors to buy in. It is text based, and has 10 to 100 pages.
Balance Sheet - ✔️✔️A summary of business assets (what the business owns) and liabilities (what
the business owes). Mortgage and bank loans are liabilities. Equipment is long term assets, and
inventory are current assets.
Marketing Plan - ✔️✔️An operational document that outlines a company's advertising strategy to
generate leads and reach its target market.
, Behavioral Segment - ✔️✔️Benefits to customers based on their wants and needs.
Geographic Segment - ✔️✔️Where customers are located and how they can be reached.
Demographic Segment - ✔️✔️Statistical information about customers.
Psychographic Segment - ✔️✔️What customers think about value, and how they live their lives.
Franchise - ✔️✔️Is a warrant or licensed business with its own brand and trademark; such as
McDonalds or cleaning services
Trademarks - ✔️✔️Protects brand names and logos used on goods and services.
Copyright - ✔️✔️Protects an original work such as art, writings, or music.
Patent - ✔️✔️protects an invention
Trade Secret - ✔️✔️Information or a process that gives a business an advantage over competitors
who do not know the information or process.
Customer Relations Management (CRM) - ✔️✔️System is most useful in helping customer service
support sales strategies because it ensures customers interactions via email, live chat, and
telephone.
Bundle Pricing Strategy - ✔️✔️The marketing of two or more products in a single package price.
