MBA MFT Study Guide with Complete Solution

MBA MFT Study Guide with Complete Solutions major segmentation variables (4) - ANSWER-(1) geographic, (2) demographic, (3) psychographic, (4) behavioral penetrated market - ANSWER-set of customers who are buying the company's product target market - ANSWER-qualified available market the company decides to pursue available market - ANSWER-set of consumers who have interest, income, and access to a particular offer potential market - ANSWER-set of consumer with a sufficient level of interest in a market offer corporate culture - ANSWER-shared experiences, stories, beliefs, & norms that characterize an organization strategic marketing plan - ANSWER-lays out the target market and the firm's value proposition, based on an analysis of the best market opportunities ©EMILLECT 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED FIRST PUBLISH OCTOBER 2024 Page 2/35 5 stages of consumer buying process decision process - ANSWER-(1) need recognition, (2) information search, (3) evaluation of alternatives, (4) purchase decision, (5) post-purchase behavior 8 steps of business purchasing process - ANSWER-(1) identify need, (2) select specific product, (3) appoint purchase team, (4) specify technicalities, (5) budget for purchase, (6) research potential suppliers, (7) solicit bids, (8) award contracts 4 factors influencing consumer behavior - ANSWER-(1) cultural, (2) social, (3) personal, (4) psychological 4 factors that influence business purchasing behavior - ANSWER-(1) environmental, (2) organizational, (3) interpersonal, (4) individual competitive intelligence - ANSWER-defining, gathering, analyzing, & distributing intelligence about products, customers, competitors, and any aspects of the environment needed to support executives & managers making strategic decisions for an organization managerial decision making process steps (6) - ANSWER-(1) establish the objective, (2) define the problem, (3) identify possible solutions, (4) evaluate alternative courses of action, (5) implement the decision, (6) acquire feedback 8 major models of marketing communication - ANSWER-(1) advertising, (2) sales promotion, (3) events & experiences, (4) public relations & publicity, (5) direct marketing, (6) interactive marketing, (7) word-of-mouth marketing, (8) personal selling ©EMILLECT 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED FIRST PUBLISH OCTOBER 2024 Page 3/35 pull strategy - ANSWER-the manufacturer uses advertising and other communication to persuade consumers to demand the product from intermediaries, thus inducing intermediaries to order it push strategy - ANSWER-uses the manufacturer's sales force, trade promotion money, or other means to induce intermediaries to carry, promote, & sell the product to end users points-of-parity (POPs) - ANSWER-attributes or benefit associations that are not necessarily unique to the brand but may be shared with other brands points-of-difference (PODs) - ANSWER-attributes of benefits that consumers strongly associate with a brand, positively evaluate, and believe they could NOT find to the same extent with a competitive brand posititioning - ANSWER-the act of designing a company's offering and image to occupy a distinctive place in the minds of the target market supersegment - ANSWER-set of segments sharing some exploitable similarity 5 key criteria market segments must rate favorably on to be useful - ANSWER-(1) measurable, (2) sustainable, (3) accessible, (4) differentiable, (5) actionable pyschographic - ANSWER-the science of using psychology & demographics to better understand consumers variables of demographic segmentation (6) - ANSWER-(1) age and life-cycle stage, (2) life stage, (3) gender, (4) income, (5) generation, (6) race & culture ©EMILLECT 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED FIRST PUBLISH OCTOBER 2024 Page 4/35 investment banking - ANSWER-a specific division of banking related to the creation of capital for other companies, governments, and entities weak form - ANSWER-assumes that all info contained in past price movements is reflected in the current market price. info about recent trends in a stock price is no use in selecting a stock semi-strong form - ANSWER-states the current market price reflects all publicly available information. to gain abnormal returns insider info is needed information efficiency - ANSWER-all relevant information about a stock is reflected in its price (this is in a perfect world) strong form efficient - ANSWER-all info -- public and insider -- is reflected in the market price. no abnormal returns market efficiency - ANSWER-the degree to which stock prices reflect all available relevant information money market - ANSWER-a segment of the financial market in which financial instruments with high liquidity and very short maturities are traded capital markets - ANSWER-markets for buying and selling equity and debt instruments ©EMILLECT 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED FIRST PUBLISH OCTOBER 2024 Page 5/35 security - ANSWER-a financial instrument that represents an ownership in a publicly-traded corporation (stock), a creditor relationship with governmental body or corporation (bond) or rights to an ownership as represented by an option most common underlying assets of derivatives - ANSWER-stocks, bonds, commodities, currencies, interest rates, market indexes derivative - ANSWER-a security with a price that is dependent upon or derived from one or more underlying assets. its value is determined by fluctuations in the underlying assets futures - ANSWER-financial contracts obligating the buyer to purchase an asset (or the seller to sell an asset) at a predetermined future date and price option - ANSWER-a financial derivative that represents a contract sold by one party (option writer) to another party (option holder). the contract offers the buyer the right to call or put a security at an agreed upon price (strike price) during a certain period of time or on the exercise date 2 types of financial instruments - ANSWER-(1) cash instruments, (2) derivative instruments financial instruments - ANSWER-assets that can be traded INVENTORY TURNOVER = - ANSWER-SALES/INVENTORY AVERAGE COLLECTION PERIOD = - ANSWER-DAYS (ACCOUNTS